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Consumer Psychology |
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INTRODUCTION TO CONSUMER PSYCHOLOGY:Consumer Behavior
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INTRODUCTION TO CONSUMER PSYCHOLOGY:Consumer research
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INTRODUCTION TO CONSUMER PSYCHOLOGY:Marketing Mix, Product, Price
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INTRODUCTION TO CONSUMER PSYCHOLOGY:Customer Value, Perceived Value
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VALUE AND RETENTION FOCUSED MARKETING AND CONSUMER DECISION MAKING PROCESS
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CONSUMER RESEARCH:Quantitative Research, Qualitative Research
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MAJOR STEPS IN CONSUMER RESEARCH PROCESS:Design of Primary research
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QUANTITATIVE RESEARCH DESIGNS & DATA COLLECTION METHODS
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QUANTITATIVE RESEARCH DATA COLLECTION TECHNIQUES:ATTITUDE SCALES
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QUALITATIVE RESEARCH DESIGNS & DATA COLLECTION METHODS
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CUSTOMER SATISFACTION MEASUREMENT, SAMPLING, AND DATA ANALYSIS AND REPORTING
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MARKET SEGMENTATION AND ITS BASES:Geographical Segmentation
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BASES FOR SEGMENTATION: DEMOGRAPHIC SEGMENTATION PSYCHOGRAPHIC SEGMENTATION
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BASES FOR SEGMENTATION: SOCIOCULTURAL SEGMENTATION USE RELATED SEGMENTATION USAGE SITUATION SEGMENTATION
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BASES FOR SEGMENTATION: BENEFIT SEGMENTATION:Intrinsic Cues
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BASES FOR SEGMENTATION: HYBRID SEGMENTATION STRATEGIES
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MARKET SEGMENTATION IMPLEMENTING SEGMENTATION STRATEGIES ENVIRONMENTAL INFLUENCES CULTURE
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HOW CULTURE IS LEARNT ENVIRONMENTAL INFLUENCES:Formal Learning
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CULTURE AND ITS MEASUREMENT ENVIRONMENTAL INFLUENCES
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MEASUREMENT OF CULTURE ENVIRONMENTAL INFLUENCES:Consumer Fieldwork
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SUBCULTURE CHAPTER 4: ENVIRONMENTAL INFLUENCES
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AGE AND GENDER SUBCULTURE CHAPTER 4: ENVIRONMENTAL INFLUENCES
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BASES FOR SEGMENTATION: BENEFIT SEGMENTATION:Market Segmentation
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SOCIAL CLASS CHAPTER 4: ENVIRONMENTAL INFLUENCES:Occupation
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CONSUMER SOCIAL CLASSES CHAPTER 4: ENVIRONMENTAL INFLUENCES:Affluent Consumer
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CONSUMER SOCIAL CLASSES CHAPTER 4: ENVIRONMENTAL INFLUENCES:Membership Group
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CONSUMER SOCIAL CLASSES CHAPTER 4: ENVIRONMENTAL INFLUENCES:Shopping Groups
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UNDERSTANDING PERSONALITY CHAPTER 5: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOR
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CONSUMER PERSONALITY, TRAIT THEORY AND SELF IMAGES
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CONSUMER MOTIVATION:Needs, Goals, Generic Goals
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UNDERSTANDING LEARNING:Intentional and Incidental Learning, Implications for Marketers
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INSTRUMENTAL CONDITIONING, INFORMATION PROCESSING AND MEMORY
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ATTITUDES:Characteristics of Attitudes, Attitudes have consistency
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ATTITUDE FORMATION AND CHANGE:How attitudes are learned?
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ATTITUDE CHANGE STRATEGIES:Resolving two conflicting attitudes
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INTRODUCTION TO CONSUMER DECISION MAKING:Decision Complexity
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Problem Recognition, Search and Evaluation and Decision and Purchase
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Decision and Purchase:Consumer Decision Rules, Output, Relationship Marketing
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Decisions Related to Post Purchase:Product Set up and Use
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Marketing Implications of Decisions Related to Post Purchase:Understanding
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Post Purchase Evaluation:Determinants of Satisfaction, Consumer Complaint Behavior
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Post Purchase Dissonance:Dissonance Reduction, Marketing Implications
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Consumerism:Roots of Consumerism, The Nature of Consumerism
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Consumerism – Issues and Responses:Environmental Concerns, Consumer Privacy
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Review – Consumer Psychology Course:Consumer Research, Consumerism
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