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Mass Communication
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Humanities
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Theories of Communication |
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COMMUNICATION:Nature of communication, Transactional approach, Communication is symbolic:
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THEORY, PARADIGM AND MODEL (I):Positivistic Perspective, Critical Perspective
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THEORY, PARADIGM AND MODEL (II):Empirical problems, Conceptual problems
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FROM COMMUNICATION TO MASS COMMUNICATION MODELS:Channel
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NORMATIVE THEORIES:Authoritarian Theory, Libertarian Theory, Limitations
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HUTCHINS COMMISSION ON FREEDOM, CHICAGO SCHOOL & BASIC PRINCIPLES OF SOCIAL RESPONSIBILITY THEORY
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CIVIC JOURNALISM, DEVELOPMENT MEDIA THEORY & DEMOCRATIC PARTICIPANT THEORY
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LIMITATIONS OF THE PRESS THEORY:Concentration and monopoly, Commercialism
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MCQUAIL’S FOUR KINDS OF THEORIES:Social scientific theory, Critical theory
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PROPAGANDA THEORIES:Origin of Propaganda, Engineering of Consent, Behaviorism
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PARADIGM SHIFT & TWO STEP FLOW OF INFORMATION
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MIDDLE RANGE THEORIES:Background, Functional Analysis Approach, Elite Pluralism
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KLAPPER’S PHENOMENSITIC THEORY:Klapper’s Generalizations, Criticism
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DIFFUSION OF INNOVATION THEORY:Innovators, Early adopters
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CHALLENGING THE DOMINANT PARADIGM:Catharsis Social learning Social cognitive theory
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SOCIAL COGNITIVE THEROY:Symbolizing Capacity, MODELLING
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MODELING FROM MASS MEDIA:Recent research, Summary, PRIMING EFFECTS
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PRIMING EFFECT:Conceptual Roots, Perceived meaning, Percieved justifiability
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CULTIVATION OF PERCEPTIONS OF SOCIAL REALITY:History
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SYSTEMS THEORIES OF COMMUNICATION PROCESSES:System
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EMERGENCE OF CRITICAL & CULTURAL THEORIES OF MASS COMMUNICATION
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REVISION:Positivistic perspective, Interpretive Perspective, Inductive approach
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CRITICAL THEORIES & ROLE OF MASS COMMUNICATION IN A SOCIETY -THE MEDIATION OF SOCIAL RELATIONS
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ROLE OF MASS MEDIA IN SOCIAL ORDER & MARXIST THEORY:Positive View
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KEY PRINCIPLES USED IN MARXISM:Materialism, Class Struggle, Superstructure
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CONSUMER SOCIETY:Role of mass media in alienation, Summary of Marxism
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COMMUNICATION AND CULTURE:Neo Marxism, Characteristics of Culture
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HEGEMONY:What exactly is the meaning of "hegemony"?
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CULTURE INDUSTRY:Gramscianism on Communications Matters
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POLITICAL ECONOMIC THEORY I:Internationalization, Vertical Integration
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POLITICAL ECONOMIC THEORY II:Diversification, Instrumental
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POLITICAL ECONOMIC THEORY III:Criticism, Power of Advertising
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AGENDA SETTING THEORY:A change in thinking, First empirical test
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FRAMING & SPIRAL OF SILENCE:Spiral of Silence, Assessing public opinion
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SPIRAL OF SILENCE:Fear of isolation, Assessing public opinion, Micro-level
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MARSHALL MCLUHAN: THE MEDIUM IS THE MESSAGE AND MASSAGE
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KNOWLEDGE GAP THEORY:Criticism on Marshal McLuhan
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MEDIA SYSTEM DEPENDENCY THEORY:Media System Dependency Theory
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USES AND GRATIFICATIONS THEORY:Methods
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RECEPTION THEORY
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FRAMING AND FRAME ANALYSIS:Information Processing Theory, Summing up
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TRENDS IN MASS COMMUNICATION I:Communication Science, Direct channels
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TRENDS IN MASS COMMUNICATION II:Communication Maxims, Emotions
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GLOBALIZATION AND MEDIA:Mediated Communication, Post Modernism
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REVISION:Microscopic Theories, Mediation of Social Relations
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