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Mass Communication
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Introduction to Mass Communication |
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MASS COMMUNICATION – AN OVERVIEW:Relationships, Power
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EARLY MASS COMMUNICATION AND PRINTING TECHNOLOGY
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SEVEN CENTURIES OF MASS COMMUNICATION – FROM PRINTING TO COMPUTER
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ELEMENTS OF COMMUNICATION AND EARLY COMMUNICATION MODELS
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COMMUNICATION MODELS – GRAPHIC PRESENTATION OF COMPLEX ISSUES
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TYPES AND FORMS OF COMMUNICATION:Inter personal, Combination
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MESSAGE – ROOT OF COMMUNICATION I:VERBAL MESSAGE, Static Evaluation
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MESSAGE – ROOT OF COMMUNICATION II:Conflicts, Brevity of Message
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EFFECTS OF COMMUNICATION:Helping Out Others, Relaxation
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COMMUNICATION AND CULTURE:Enculturation, Acculturation
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LANGUAGE IN COMMUNICATION:Polarization, Labeling, Static meanings
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STEREOTYPING – A TYPICAL HURDLE IN MASS COMMUNICATION:Stereotype Groups
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MASS MEDIA – HISTORICAL PERSPECTIVE:Early analysis on manuscripts
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EMERGENCE OF PRINT MEDIA AROUND THE WORLD:Colonial journalism
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TELEGRAPH DOES MIRACLE IN DISTANCE COMMUNICATION TELEX AND TELEPHONE ENTHRALL PRINT COMMUNICATION
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TYPES OF PRINT MEDIA:Newspapers, Magazines, Books
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PRESS FREEDOM, LAWS AND ETHICS – NEW DEBATE RAGING STILL HARD
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INDUSTRIALIZATION OF PRINT PROCESSES:Lithography, Offset printing
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EFFECTS OF PRINT MEDIA ON SOCIETY:Economic ideas, Politics
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ADVERTISING – HAND IN HAND WITH MEDIA:Historical background
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RENAISSANCE AND SCIENTIFIC REVOLUTION: ROLE OF PRINT MEDIA:Science
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RECAP:Elements of communication, Books, Printing, Verbal Message
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MEDIA MANAGEMENT:Division, Business section, Press
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IMAGES IN MASS COMMUNICATION – INVENTION OF PHOTOGRAPHY:Portrait photography
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MOTION PICTURES – A NEW WAY IN MASS COMMUNICATION-I:Definition
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MOTION PICTURES – A NEW WAY IN MASS COMMUNICATION (Cont...):Post-Studio Era
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FILM MEDIA IN SUBCONTINENT AND PAKISTAN-I:Accusations of plagiarism
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FILM MEDIA IN SUBCONTINENT AND PAKISTAN (II) & ITS EFFECTS:First Color film
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PROPAGANDA:Types in another manner, Propaganda in revolutions
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RADIO – A BREAKTHROUGH IN MASS COMMUNICATION:What to broadcast
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EFFECTS OF RADIO ON SOCIETY:Entertainment, Information, Jobs
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TELEVISION – A NEW DIMENSION IN MASS COMMUNICATION:Early Discoveries
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TV IN PAKISTAN:Enthusiasm, Live Broadcast, PTV goes colored
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EFFECTS OF TELEVISION ON SOCIETY:Seeing is believing, Fashion
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PUBLIC RELATIONS AND MASS COMMUNICATION - I:History, Case Study
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PUBLIC RELATIONS AND MASS COMMUNICATION - II:Audience targeting
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ADVERTISING BEYOND PRINT MEDIA:Covert advertising
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IMPACT OF ADVERTISING:Trial, Continuity, Brand Switching, Market Share
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MEDIA THEORIES:Libertarian Theory, Social Responsibility Theory
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NEW MEDIA IN MASS COMMUNICATION:Technology forcing changes
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GLOBALIZATION OF MEDIA:Media and consumerism, Media centralization
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MEDIA MERGENCE:Radio, TV mergence, Economic reasons
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MASS MEDIA IN PRESENT AGE:Magazine, Radio, TV
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CRITICISM ON MEDIA:Sensationalize, Biasness, Private life, obscenity
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RECAP:Legends of South Asian Film Industry, Radio, Television, PTV goes colored
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