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Mass Communication
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Public Administration
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Fundamentals of Public Relations |
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INTRODUCTION & BRIEF HISTORY:Definitions Of Public Relations
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HOW DOES PR WORK?:OVERVIEW, Formulation of policy
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PUBLIC RELATIONS DISTINGUISHED:Size of a PR Department.
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PUBLICS OF PR:Expanded Publics, Few Examples Of Publics
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PLANNING PUBLIC RELATIONS PROGRAMMES:Print Media, Electronic Media
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MEDIAS OF PR:Media for External Publics, Principles of Good Press Relations
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PRESS RELATIONS IN PR:What is News, Secrets Of Good News Release.
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CREATED PRIVATE MEDIA:Private Media, New Forms of House Journals
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SPECIAL USES OF PUBLIC RELATIONS:Crisis Management, Skills Of PR
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BUDGETING IN PR:Labour, Office Overheads, PR & Photographs
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PUBLIC RELATIONS PROBLEMS:Defining PR problems, C’s of PR explained
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METHODS OF COMMUNICATION:Psychology of Public Relations
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PR IN VARIOUS ORGANIZATIONS:Techniques of Trade Association PR
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PR IN LABOUR UNIONS & RELIGIOUS GROUPS:Community Public Relations
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PR IN EDUCATIONAL INSTITUTIONS & IN MEDIA CHANNALS
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USING ADVERTISING FOR P R COMMUNICATION:Role Of PR
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ROLE OF PUBLIC RELATIONS IN MARKETING:How To Educate The Market
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PUBLIC RELATIONS AND CORPORATE STRUCTURE:Corporate Identity Essentials
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E-PR & ITS TOOLS:Immediate Points To Consider, Using Email As PR Tool
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SPONSORSHIP—AN IMPORTANT PR TOOL:PR & Communication Audit
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HOUSE JOURNALS:Possible Publics Of House Journals, Exhibitions & PR
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CRISIS MANAGEMENT IN PR:Plan Of Action Adopted, Interview at your place
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ADVERTISING IN PR:Broad Objectives Of Advertising, Direct Advertising.
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INTERNATIONAL PUBLIC RELATIONS:Media Used, Within Store Contacts
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PUBLIC RELATIONS CONSULTANCY:Disadvantages, Mass Communication
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PUBLIC RELATION’S ROLE IN MARKET EDUCATION:Kinds Of Markets
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MODERN DAY VALUES OF PR:Ethics Of Public Relations
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CHOICE OF MEDIA FOR PR COMPAIGN:Communication Channels & Media
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PR TECHNIQUES:Tactics & Techniques
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DESIGNING PR COMPAIGNS:Definitive Mission statement, Reputation.
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PUBLIC OPINION:Identifying Priority Publics, If Goal Is Attitude Change
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PUBLIC RELATIONS AND RESEARCH:Planning Phase Of Research
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PR AND RESEARCH:Unobtrusive Measures, Questionnaires For Survey
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PROBLEMS SOLVING STRATEGIES:Communicate results
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PERSUASION & COMMUNICATION THEORIES:Message Orientation
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COMMUNICATION CONCEPTS & THEORIES:Research and Persuasion
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PUBLIC RELATIONS & LAW:How To Stay Out Of Trouble
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PUBLIC RELATIONS & CASE STUDIES:Case Analysis, Images Of Public Relations
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PR AND PRINTING PROCESSES:Fundamentals Of Printing
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PUBLIC SPEAKING -- A PR TOOL:Key Benefits, How To Prepare
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PR -- COPING WITH UNEXPECTED:Some Possible PR Ideas
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DREAMS & REALITIES OF PR:Who Takes Charge Of Identity?
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CHANGING INTO OVERDRIVE:How International Is PR?
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GETTING ON WITH PR:Where does PR fit in the structure?
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FUNDAMENTALS OF A SUCCESSFUL NEWSLETTER:RESEARCH, WRITING
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