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Research Methods |
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INTRODUCTION, DEFINITION & VALUE OF RESEARCH
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SCIENTIFIC METHOD OF RESEARCH & ITS SPECIAL FEATURES
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CLASSIFICATION OF RESEARCH:Goals of Exploratory Research
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THEORY AND RESEARCH:Concepts, Propositions, Role of Theory
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CONCEPTS:Concepts are an Abstraction of Reality, Sources of Concepts
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VARIABLES AND TYPES OF VARIABLES:Moderating Variables
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HYPOTHESIS TESTING & CHARACTERISTICS:Correlational hypotheses
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REVIEW OF LITERATURE:Where to find the Research Literature
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CONDUCTING A SYSTEMATIC LITERATURE REVIEW:Write the Review
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THEORETICAL FRAMEWORK:Make an inventory of variables
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PROBLEM DEFINITION AND RESEARCH PROPOSAL:Problem Definition
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THE RESEARCH PROCESS:Broad Problem Area, Theoretical Framework
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ETHICAL ISSUES IN RESEARCH:Ethical Treatment of Participants
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ETHICAL ISSUES IN RESEARCH (Cont):Debriefing, Rights to Privacy
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MEASUREMENT OF CONCEPTS:Conceptualization
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MEASUREMENT OF CONCEPTS (CONTINUED):Operationalization
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MEASUREMENT OF CONCEPTS (CONTINUED):Scales and Indexes
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CRITERIA FOR GOOD MEASUREMENT:Convergent Validity
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RESEARCH DESIGN:Purpose of the Study, Steps in Conducting a Survey
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SURVEY RESEARCH:CHOOSING A COMMUNICATION MEDIA
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INTERCEPT INTERVIEWS IN MALLS AND OTHER HIGH-TRAFFIC AREAS
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SELF ADMINISTERED QUESTIONNAIRES (CONTINUED):Interesting Questions
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TOOLS FOR DATA COLLECTION:Guidelines for Questionnaire Design
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PILOT TESTING OF THE QUESTIONNAIRE:Discovering errors in the instrument
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INTERVIEWING:The Role of the Interviewer, Terminating the Interview
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SAMPLE AND SAMPLING TERMINOLOGY:Saves Cost, Labor, and Time
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PROBABILITY AND NON-PROBABILITY SAMPLING:Convenience Sampling
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TYPES OF PROBABILITY SAMPLING:Systematic Random Sample
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DATA ANALYSIS:Information, Editing, Editing for Consistency
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DATA TRANSFROMATION:Indexes and Scales, Scoring and Score Index
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DATA PRESENTATION:Bivariate Tables, Constructing Percentage Tables
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THE PARTS OF THE TABLE:Reading a percentage Table
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EXPERIMENTAL RESEARCH:The Language of Experiments
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EXPERIMENTAL RESEARCH (Cont.):True Experimental Designs
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EXPERIMENTAL RESEARCH (Cont.):Validity in Experiments
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NON-REACTIVE RESEARCH:Recording and Documentation
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USE OF SECONDARY DATA:Advantages, Disadvantages, Secondary Survey Data
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OBSERVATION STUDIES/FIELD RESEARCH:Logic of Field Research
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OBSERVATION STUDIES (Contd.):Ethical Dilemmas of Field research
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HISTORICAL COMPARATIVE RESEARCH:Similarities to Field Research
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HISTORICAL-COMPARATIVE RESEARCH (Contd.):Locating Evidence
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FOCUS GROUP DISCUSSION:The Purpose of FGD, Formal Focus Groups
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FOCUS GROUP DISCUSSION (Contd.):Uses of Focus Group Discussions
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REPORT WRITING:Conclusions and recommendations, Appended Parts
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REFERENCING:Book by a single author, Edited book, Doctoral Dissertation
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