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Marketing Management |
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BENCH MARK OF MARKETING:CONSUMER, CUSTOMER, GLOBAL MARKETS, Right Price
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CUSTOMER EXPERIENCE MANAGEMENT:NEED, DEMAND, CEM TECHNIQUES AND STEPS
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MARKETING ORIENTATION-1:APPLICATION OF THE CONCEPT, CORE COMPETENCY,
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MARKETING ORIENTATION-2:THE PRODUCTION CONCEPT, TARGET MARKET, PROFITABILITY
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INFLUENCE OF MARKETING ENVIRONMENT ON MARKETING DECISIONS:CONTROLLABLE FACTORS, MONITORING
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MARKETING DECISIONS:Price Decisions, Promotion Decisions
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MARKETING PLAN:Title page, Executive Summary
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MARKETING PLAN – Contd...:Current Situation - Market Analysis, Marketing Strategy - Product
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STRATEGIC MARKETING PLANNING:Innovation Strategies, Horizontal Integration
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STRATEGIC MARKETING PLANNING:Market Leader, COST LEADERSHIP STRATEGY
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PRODUCT:Core Benefit, Tangible Product or Service, Product differentiation,
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PRODUCT LIFE CYCLE (PLC):Growth stage, Decline stage, Management of the cycle,
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NEW PRODUCT DEVELOPMENT (NPD):The process, Commercialization,
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NEW PRODUCT DEVELOPMENT (NPD):COMMERCIALIZATION
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