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International Marketing |
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OVERVIEW OF INTERNATIONAL MARKETING:Domestic marketing, Multinational marketing, Globalization of markets
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INETRNATIONAL MARKETING PROCESS:Situation Analysis, Implementation and Control, Relationship
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INETRNATIONAL MARKETING PROCESS:The Product Concept, The Societal Marketing Concept
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INETRNATIONAL MARKETING PROCESS
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ENGAGING IN INETRNATIONAL MARKETS:Expansion of technology, Merchandize export and import
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INTERNATIONAL TRADE & INVESTMENT THEORIES:Theory of Comparative Advantage, Country Similarity Theory
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INTERNATIONAL TRADE & INVESTMENT THEORIES:Global Strategic Rivalry Theory,
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INTERNATIONAL MARKETING INFORMATION REQUIREMENTS:Foreign exchange info
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INTERNATIONAL MARKETING INFORMATION REQUIREMENTS:The Product
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FOREIGN NATIONAL ENVIRONMENTS:Political systems in the world, Political risks in international markets
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FOREIGN NATIONAL ENVIRONMENTS:Types of legal systems,
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FOREIGN NATIONAL ENVIRONMENTS:Conciliation, Mediation, Global relevance
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ROLE OF GOVERNMENTS IN INTERNATIONAL MARKETS:Industry-level needs, Promotion of exports by governments
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INTERNATIONAL CULTURAL AND SOCIAL ENVIRONMENTS:The concept of culture, Attitudes & beliefs,
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INTERNATIONAL CULTURAL AND SOCIAL ENVIRONMENTS:Culture is a human medium
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DETERMINING EXPORT POTENTIAL IN INTERNATIONAL MARKETS:Political Environment
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DETERMINING EXPORT POTENTIAL IN INTERNATIONAL MARKETS:Product Potential
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INTERNATIONAL MARKETING RESEARCH PROCESS:market structure, Implementing the research plan
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INTERNATIONAL MARKETING RESEARCH PROCESS:Identify alternative information sources
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INTERNATIONAL MARKETING RESEARCH PROCESS:Issues with primary global research:
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INTERNATIONAL MARKETING RESEARCH PROCESS:Problems with data, Comparative Analysis
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MODES OF ENTRY INTO INTERNATIONAL MARKETS:Export intermediaries, Export and import management
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MODES OF ENTRY INTO INTERNATIONAL MARKETS:Licensing contract, Licensing risks
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MODES OF ENTRY INTO INTERNATIONAL MARKETS:The franchiser’s balance,
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MODES OF ENTRY INTO INTERNATIONAL MARKETS:Forms of countertrade, Specialized entry modes
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MODES OF ENTRY INTO INTERNATIONAL MARKETS:Demand factors, Political factors
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MODES OF ENTRY INTO INTERNATIONAL MARKETS:Drivers behind successful joint ventures
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MODES OF ENTRY INTO INTERNATIONAL MARKETS:Distribution agreements, Critical mass & optimism traps
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INTERNATIONAL STRATEGIC ALLIANCES:Impetus for international alliances, Management of strategic alliances
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INTERNATIONAL CONSUMER MARKETS:Model of Consumer BehaviorThe Buyer Decision Process
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INTERNATIONAL BUSINESS MARKETS:Nature of buying unit, Major influences on international business buyers
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INTERNATIONAL TARGET MARKETING:Market segmentation, Market positioning
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INTERNATIONAL MARKET SEGMENTATION:Geographic, Behavioral, Situational factors
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INTERNATIONAL MARKET SEGMENTATION:Basis for country segmentation, Stages of economics development
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INTERNATIONAL MARKET SEGMENTATION:Cultural Variables,
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INTERNATIONAL MARKET SEGMENTATION:Market coverage strategy, Socio-economic variables
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INTERNATIONAL MARKETING MIX - PRODUCT POLICY:Individual product decisions, Branding
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INTERNATIONAL MARKETING MIX – PRODUCT POLICY:
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INTERNATIONAL MARKETING MIX - PRODUCT POLICY:Modular Approach
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INTERNATIONAL MARKETING MIX – PRODUCT POLICY:Issues in labeling, Pricing, Distribution
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INTRODUCING NEW PRODUCTS IN INTERNATIONAL MARKETS:The new product development process
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PRICING IN INTERNATIONAL MARKETS:Factors influencing international pricing,
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ITERNATIONAL MARKETING CHANNELS:Channel membership, Vertical marketing, Control over distribution
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PROMOTING IN INTERNATIONAL MARKETS:Advertising, Direct marketing, Public Relationing
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REVISION
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