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REAL VERSUS NOMINAL PRICES:SUPPLY AND DEMAND, The Demand Curve

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Microeconomics ­ECO402
VU
Lesson 3
REAL VERSUS NOMINAL PRICES
Nominal price is the absolute or current dollar price of a good or service when it is sold.
Real price is the price relative to an aggregate measure of prices or constant dollar
price.
The Consumer Price Index (CPI) is an aggregate measure. Real prices are
emphasized to permit the analysis of relative prices.
Calculating Real Prices
CPI base year
Real Price =
x Nominal Price  current year
CPI  current year
Calculating the Real Price of Milk
Nominal Price
Real Price of Milk
Year
of Milk
CPI
in 1970 dollars
1970
.40
38.8
.40=38.8/38.8x .40
1980
.65
82.4
.31=38.8/82.4x .65
1999
1.05
167.0
.24=38.8/167.0x 1.05
Calculating Real Prices: An Example - Eggs & College
38.8  1970
=
Real Price of Eggs
x 1.04
163
1998 (1970 = 100)
Real Price of
38.8
College Education =
x $19,213 = $4,573
163.0
1998 (1970 = 100)
1970
1975
1980
1985
1990
1998
Consumer
Price Index
38.3
53.8
82.4
107.6
130.7
163.0
(1983 = 100)
Nominal Prices ($)
Grade A
0.61
0.77
0.84
0.80
0.98
1.04
Large Eggs
College
2530
3403
4912
8156
12800
19213
Education
Real Prices ($1970)
Grade A
0.61
0.56
0.40
0.29
0.30
0.25
Large Eggs
College
2530
2454
2313
2941
3800
4573
Education
5
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Microeconomics ­ECO402
VU
SUPPLY AND DEMAND
The Supply Curve
Price ($
The Supply
S
per unit)
­  The supply curve shows how much of a
Curve
Graphically
good producers are willing to sell at a
given  price,  holding  constant  other
factors that might affect quantity supplied
­  This price-quantity relationship can be
P2
shown by the equation:
The supply curve
slopes upward
demonstrating
P1
= Q S(P )
Q
that at higher
s
irms will increase
output.
Q2
Quantit
Q1
P
S'
S
Change in Supply
Non-price Determining Variables of Supply
­  Costs of Production
·  Labor
·  Capital
·  Raw Materials
P1
The cost of raw materials falls
P2
­  At P1, produce Q2
­  At P2, produce Q1
­  Supply curve shifts right to S'
­  More produced at any price on S' than on S
Q0
Q1
Q
Supply - A Review
Q2
­  Supply is determined by non-price supply-determining variables as such as the cost of
labor, capital, and raw materials.
­  Changes in supply are shown by shifting the entire supply curve.
­  Changes in quantity supplied are shown by movements along the supply curve and are
caused by a change in the price of the product.
The Demand Curve
Price ($
The demand curve shows how much of a good
­
The demand curve slopes
per
consumers are willing to buy as the price per unit
downward demonstrating that
unit)
consumers are willing to buy
changes holding non-price factors constant.
more at a lower price as
product becomes relatively
This price-quantity relationship can be shown by the
­
cheaper and the consumer's
equation:
real income increases
Q D = Q D (P)
D
Quantity
6
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Microeconomics ­ECO402
VU
P
Non-price Determining Variables of
Change in Demand
D'
Demand
D
­  Income
P2
­  Consumer Tastes
­  Price of Related Goods
·  Substitutes
·  Complements
P1
Income Increases
­  At P1, produce Q2
­  At P2, produce Q1
­  Demand Curve shifts right
­  More purchased at any price on D'
than on D
Q0
Q1
Q2
Q
Demand - A Review
­  Demand is determined by non-price demand-determining variables, such as,
income, price of related goods, and tastes.
­  Changes in demand are shown by shifting the entire demand curve.
­  Changes in quantity demanded are shown by movements along the demand
curve.
Price
The Market Mechanism
($ per
S
Characteristics of the equilibrium or market
unit)
clearing price:
­  QD = QS
The curves intersect
at equilibrium, or
­  No shortage
market clearing,
­  No excess supply
price. At P0 the
P0
quantity supplied is
­  No pressure on the price to change
equal to the quantity
demanded at Q0 .
D
Q0
Quantity
Price
The market price is above equilibrium
($ per
S
A Surplus
­  There is excess supply
unit)
Surplus
­  Producers lower prices
P1
­  Quantity demanded increases and
Assume the price is P1,then:
quantity supplied decreases
1) Qs : Q1 > Qd : Q2
P2
2) Excess supply is Q1:Q2.
­  The market continues to adjust until
3) Producers lower price.
the equilibrium price is reached.
4) Quantity supplied decreases
and quantity demanded
increases.
5) Equilibrium at P2Q3
D
Q2
Q1
Q3
Quantity
7
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Microeconomics ­ECO402
VU
The market price is below equilibrium:
Price
S
­  There is a shortage
($ per
Shortage
unit)
­  Producers raise prices
­  Quantity demanded decreases and
Assume the price is
quantity supplied increases
P2,:
­  The market continues to adjust until the
1) Qd : Q2 > Qs : Q1
P3
2) Shortage is Q1:Q2.
new equilibrium price is reached.
3) Producers raise
price.
4) Quantity supplied
increases and quantity
P2
demanded decreases.
5) Equilibrium at P3, Q3
Shortage
D
Q1
Q3
Q2
Quantity
Market Mechanism Summary
1) Supply and demand interacts to determine the market-clearing price.
2) When not in equilibrium, the market will adjust to alleviate a shortage or
surplus and return the market to equilibrium.
3) Markets must be competitive for the mechanism to be efficient.
8
Table of Contents:
  1. ECONOMICS:Themes of Microeconomics, Theories and Models
  2. Economics: Another Perspective, Factors of Production
  3. REAL VERSUS NOMINAL PRICES:SUPPLY AND DEMAND, The Demand Curve
  4. Changes in Market Equilibrium:Market for College Education
  5. Elasticities of supply and demand:The Demand for Gasoline
  6. Consumer Behavior:Consumer Preferences, Indifference curves
  7. CONSUMER PREFERENCES:Budget Constraints, Consumer Choice
  8. Note it is repeated:Consumer Preferences, Revealed Preferences
  9. MARGINAL UTILITY AND CONSUMER CHOICE:COST-OF-LIVING INDEXES
  10. Review of Consumer Equilibrium:INDIVIDUAL DEMAND, An Inferior Good
  11. Income & Substitution Effects:Determining the Market Demand Curve
  12. The Aggregate Demand For Wheat:NETWORK EXTERNALITIES
  13. Describing Risk:Unequal Probability Outcomes
  14. PREFERENCES TOWARD RISK:Risk Premium, Indifference Curve
  15. PREFERENCES TOWARD RISK:Reducing Risk, The Demand for Risky Assets
  16. The Technology of Production:Production Function for Food
  17. Production with Two Variable Inputs:Returns to Scale
  18. Measuring Cost: Which Costs Matter?:Cost in the Short Run
  19. A Firm’s Short-Run Costs ($):The Effect of Effluent Fees on Firms’ Input Choices
  20. Cost in the Long Run:Long-Run Cost with Economies & Diseconomies of Scale
  21. Production with Two Outputs--Economies of Scope:Cubic Cost Function
  22. Perfectly Competitive Markets:Choosing Output in Short Run
  23. A Competitive Firm Incurring Losses:Industry Supply in Short Run
  24. Elasticity of Market Supply:Producer Surplus for a Market
  25. Elasticity of Market Supply:Long-Run Competitive Equilibrium
  26. Elasticity of Market Supply:The Industry’s Long-Run Supply Curve
  27. Elasticity of Market Supply:Welfare loss if price is held below market-clearing level
  28. Price Supports:Supply Restrictions, Import Quotas and Tariffs
  29. The Sugar Quota:The Impact of a Tax or Subsidy, Subsidy
  30. Perfect Competition:Total, Marginal, and Average Revenue
  31. Perfect Competition:Effect of Excise Tax on Monopolist
  32. Monopoly:Elasticity of Demand and Price Markup, Sources of Monopoly Power
  33. The Social Costs of Monopoly Power:Price Regulation, Monopsony
  34. Monopsony Power:Pricing With Market Power, Capturing Consumer Surplus
  35. Monopsony Power:THE ECONOMICS OF COUPONS AND REBATES
  36. Airline Fares:Elasticities of Demand for Air Travel, The Two-Part Tariff
  37. Bundling:Consumption Decisions When Products are Bundled
  38. Bundling:Mixed Versus Pure Bundling, Effects of Advertising
  39. MONOPOLISTIC COMPETITION:Monopolistic Competition in the Market for Colas and Coffee
  40. OLIGOPOLY:Duopoly Example, Price Competition
  41. Competition Versus Collusion:The Prisoners’ Dilemma, Implications of the Prisoners
  42. COMPETITIVE FACTOR MARKETS:Marginal Revenue Product
  43. Competitive Factor Markets:The Demand for Jet Fuel
  44. Equilibrium in a Competitive Factor Market:Labor Market Equilibrium
  45. Factor Markets with Monopoly Power:Monopoly Power of Sellers of Labor