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METHODS OF COMMUNICATION:Psychology of Public Relations

<< PUBLIC RELATIONS PROBLEMS:Defining PR problems, C’s of PR explained
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Fundamentals of Public Relations ­MCM 401
VU
Lesson 12
METHODS OF COMMUNICATION
Overview
Practicing Public Relations is a psychology in itself. We will determine the importance of it and also explain
and define various methods of communication. We will also explain the different communication methods
for various companies as well.
Psychology of Public Relations
--- Basically the purpose of public Relations is to
"create understanding & knowledge."
--- But come what may, the message should be short & simple. As for example The word "STOP" is
simpler than "Do not move" "or
Stay where you are".
How Do We Communicate?
5 Main methods
1.
By words, whether printed or spoken.
2.
By sound, such as music or sound effects.
3.
By movement, such as action in films, video, TV, or by gestures & body
movement.
4.
By the use of symbols such as symbols such as identity logos, badges &
signs.
5.
By the use of colors which have different effects or meanings.
PR For Utility Companies
Utility Companies & its Public.
Generally following can be classified as utility companies;
B. Gas
C. Water
A. Electricity
In fact all utilities have basically similar approach and problems.
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For utility the word Publics is generally synonymous to Customers.
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Generally, A utility with good public relations is with customer ­oriented
objectives, sound management & the ability not only to give customers
good service but to communicate with them favorably in every way.
Objectives Of PR In A Utility Company.
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The utility company is well managed & efficiently run.
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The company is always striving to improve its services.
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Its rates are fair.
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It is an honest & ethical company, with no discriminatory practices in
regard to customers & to any firm / s dealing with it.
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Company also takes good care of its employees.
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It will help in the improvement of environment.
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It will not indulge in profiteering.
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It will keep its employees informed about its business & better orientation.
How PR Helps Utility Companies
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Releases to newspapers & financial journals concerning earnings,
refinancing operations, personnel changes & other business news.
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Fundamentals of Public Relations ­MCM 401
VU
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Attractive & informative quarterly reports to stockholders.
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Answering all stockholders queries as promptly as possible.
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Special releases on annual reports & meetings.
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An annual report advertisement.
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Detailed economic analysis & review once a year. Some times statistical
booklets are issued separately & sometimes included with the annual report.
Advertising Essential For Utility Companies.
6 reasons.
1. Inform public on the best use of the service. This helps in increasing customer satisfaction.
2. To increase sales of its products.
3. To inform the public about company & its plans.
4. To improve the company image.
5. To encourage area development.
6. To attract investor's money and confidence.
We can always review and check company's activities. through regular check by following 6
questions.
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What is the company doing now?
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If some practice is discontinued, where was it done before?
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Who is doing it?
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How is it being done; what tools are used?
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What needs to be done?
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Who should do it?
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Table of Contents:
  1. INTRODUCTION & BRIEF HISTORY:Definitions Of Public Relations
  2. HOW DOES PR WORK?:OVERVIEW, Formulation of policy
  3. PUBLIC RELATIONS DISTINGUISHED:Size of a PR Department.
  4. PUBLICS OF PR:Expanded Publics, Few Examples Of Publics
  5. PLANNING PUBLIC RELATIONS PROGRAMMES:Print Media, Electronic Media
  6. MEDIAS OF PR:Media for External Publics, Principles of Good Press Relations
  7. PRESS RELATIONS IN PR:What is News, Secrets Of Good News Release.
  8. CREATED PRIVATE MEDIA:Private Media, New Forms of House Journals
  9. SPECIAL USES OF PUBLIC RELATIONS:Crisis Management, Skills Of PR
  10. BUDGETING IN PR:Labour, Office Overheads, PR & Photographs
  11. PUBLIC RELATIONS PROBLEMS:Defining PR problems, C’s of PR explained
  12. METHODS OF COMMUNICATION:Psychology of Public Relations
  13. PR IN VARIOUS ORGANIZATIONS:Techniques of Trade Association PR
  14. PR IN LABOUR UNIONS & RELIGIOUS GROUPS:Community Public Relations
  15. PR IN EDUCATIONAL INSTITUTIONS & IN MEDIA CHANNALS
  16. USING ADVERTISING FOR P R COMMUNICATION:Role Of PR
  17. ROLE OF PUBLIC RELATIONS IN MARKETING:How To Educate The Market
  18. PUBLIC RELATIONS AND CORPORATE STRUCTURE:Corporate Identity Essentials
  19. E-PR & ITS TOOLS:Immediate Points To Consider, Using Email As PR Tool
  20. SPONSORSHIP—AN IMPORTANT PR TOOL:PR & Communication Audit
  21. HOUSE JOURNALS:Possible Publics Of House Journals, Exhibitions & PR
  22. CRISIS MANAGEMENT IN PR:Plan Of Action Adopted, Interview at your place
  23. ADVERTISING IN PR:Broad Objectives Of Advertising, Direct Advertising.
  24. INTERNATIONAL PUBLIC RELATIONS:Media Used, Within Store Contacts
  25. PUBLIC RELATIONS CONSULTANCY:Disadvantages, Mass Communication
  26. PUBLIC RELATION’S ROLE IN MARKET EDUCATION:Kinds Of Markets
  27. MODERN DAY VALUES OF PR:Ethics Of Public Relations
  28. CHOICE OF MEDIA FOR PR COMPAIGN:Communication Channels & Media
  29. PR TECHNIQUES:Tactics & Techniques
  30. DESIGNING PR COMPAIGNS:Definitive Mission statement, Reputation.
  31. PUBLIC OPINION:Identifying Priority Publics, If Goal Is Attitude Change
  32. PUBLIC RELATIONS AND RESEARCH:Planning Phase Of Research
  33. PR AND RESEARCH:Unobtrusive Measures, Questionnaires For Survey
  34. PROBLEMS SOLVING STRATEGIES:Communicate results
  35. PERSUASION & COMMUNICATION THEORIES:Message Orientation
  36. COMMUNICATION CONCEPTS & THEORIES:Research and Persuasion
  37. PUBLIC RELATIONS & LAW:How To Stay Out Of Trouble
  38. PUBLIC RELATIONS & CASE STUDIES:Case Analysis, Images Of Public Relations
  39. PR AND PRINTING PROCESSES:Fundamentals Of Printing
  40. PUBLIC SPEAKING -- A PR TOOL:Key Benefits, How To Prepare
  41. PR -- COPING WITH UNEXPECTED:Some Possible PR Ideas
  42. DREAMS & REALITIES OF PR:Who Takes Charge Of Identity?
  43. CHANGING INTO OVERDRIVE:How International Is PR?
  44. GETTING ON WITH PR:Where does PR fit in the structure?
  45. FUNDAMENTALS OF A SUCCESSFUL NEWSLETTER:RESEARCH, WRITING