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MEDIAS OF PR:Media for External Publics, Principles of Good Press Relations

<< PLANNING PUBLIC RELATIONS PROGRAMMES:Print Media, Electronic Media
PRESS RELATIONS IN PR:What is News, Secrets Of Good News Release. >>
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Fundamentals of Public Relations ­MCM 401
VU
Lesson 6
MEDIAS OF PR
Overview
In this lecture we will explain about various Medias of public relations and its various classifications and
usages. It will be basically a broad outline at this stage however; these will be individually dealt with in later
lectures.
Medias Of PR
I
Print Media:
Press.
National & Regional newspapers, magazines, directories, year books & annual reports etc.
Printed Material.
Educational, informative, prestige, promotional, balance sheets etc.
Direct Mail.
Personal letters, direct correspondence, mailing information etc.
House Journals.
Company newsletters both internal and external.
II.
Electronic Media:
1.
Radio -- National, Local, International etc.
2.
Television ­ National, Regional, Tele text etc.
III.
Other Media:
Exhibitions: Special PR exhibitions, Trade & Public shows, trade fairs local and overseas.
Airships: Gas filled air balloon ships for promotional purposes.
Electronic Bill Boards: New concept & replacements for conventional bill boards.
Mobile Vehicles: New type of scrolling computer aided advertisements.
Media for Internal Publics (Co Newsletter)
Objectives.
1.
The value of understanding, teamwork and commitment by employees in achieving bottom line
results.
2.
The need to build a strong management-employee communication network for more than job
related also key business & public issues.
7 Conditions for better working
1. Confidence & Trust between employer & employees.
2. Candid information flowing freely up, down & sideways.
3. Satisfying status & participation for each person.
4. Continuity of work without strife.
5. Healthful surroundings.
6. Success for the enterprise.
7. Optimism about the future.
Media for External Publics.
·  Newspapers.
·  Magazines.
·  Radio.
·  Television.
Working with the Media (Basic Principles)
Understand Media.
Know each Media.
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Fundamentals of Public Relations ­MCM 401
VU
Essential Points to know about Press
·
Editorial Policy.
·
Frequency of Publication.
·
Copy Date.
·
Circulation Area.
·
Readership Profile.
·
Distribution Method.
Principles of Good Press Relations
·
Maintain 2 ways Relationship.
·
Establish reputation of reliability.
·
Provide good copy.
·
Cooperation in providing material.
·
Provide Verification Facilities.
·
Building Personal rapport with the Media.
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Table of Contents:
  1. INTRODUCTION & BRIEF HISTORY:Definitions Of Public Relations
  2. HOW DOES PR WORK?:OVERVIEW, Formulation of policy
  3. PUBLIC RELATIONS DISTINGUISHED:Size of a PR Department.
  4. PUBLICS OF PR:Expanded Publics, Few Examples Of Publics
  5. PLANNING PUBLIC RELATIONS PROGRAMMES:Print Media, Electronic Media
  6. MEDIAS OF PR:Media for External Publics, Principles of Good Press Relations
  7. PRESS RELATIONS IN PR:What is News, Secrets Of Good News Release.
  8. CREATED PRIVATE MEDIA:Private Media, New Forms of House Journals
  9. SPECIAL USES OF PUBLIC RELATIONS:Crisis Management, Skills Of PR
  10. BUDGETING IN PR:Labour, Office Overheads, PR & Photographs
  11. PUBLIC RELATIONS PROBLEMS:Defining PR problems, C’s of PR explained
  12. METHODS OF COMMUNICATION:Psychology of Public Relations
  13. PR IN VARIOUS ORGANIZATIONS:Techniques of Trade Association PR
  14. PR IN LABOUR UNIONS & RELIGIOUS GROUPS:Community Public Relations
  15. PR IN EDUCATIONAL INSTITUTIONS & IN MEDIA CHANNALS
  16. USING ADVERTISING FOR P R COMMUNICATION:Role Of PR
  17. ROLE OF PUBLIC RELATIONS IN MARKETING:How To Educate The Market
  18. PUBLIC RELATIONS AND CORPORATE STRUCTURE:Corporate Identity Essentials
  19. E-PR & ITS TOOLS:Immediate Points To Consider, Using Email As PR Tool
  20. SPONSORSHIP—AN IMPORTANT PR TOOL:PR & Communication Audit
  21. HOUSE JOURNALS:Possible Publics Of House Journals, Exhibitions & PR
  22. CRISIS MANAGEMENT IN PR:Plan Of Action Adopted, Interview at your place
  23. ADVERTISING IN PR:Broad Objectives Of Advertising, Direct Advertising.
  24. INTERNATIONAL PUBLIC RELATIONS:Media Used, Within Store Contacts
  25. PUBLIC RELATIONS CONSULTANCY:Disadvantages, Mass Communication
  26. PUBLIC RELATION’S ROLE IN MARKET EDUCATION:Kinds Of Markets
  27. MODERN DAY VALUES OF PR:Ethics Of Public Relations
  28. CHOICE OF MEDIA FOR PR COMPAIGN:Communication Channels & Media
  29. PR TECHNIQUES:Tactics & Techniques
  30. DESIGNING PR COMPAIGNS:Definitive Mission statement, Reputation.
  31. PUBLIC OPINION:Identifying Priority Publics, If Goal Is Attitude Change
  32. PUBLIC RELATIONS AND RESEARCH:Planning Phase Of Research
  33. PR AND RESEARCH:Unobtrusive Measures, Questionnaires For Survey
  34. PROBLEMS SOLVING STRATEGIES:Communicate results
  35. PERSUASION & COMMUNICATION THEORIES:Message Orientation
  36. COMMUNICATION CONCEPTS & THEORIES:Research and Persuasion
  37. PUBLIC RELATIONS & LAW:How To Stay Out Of Trouble
  38. PUBLIC RELATIONS & CASE STUDIES:Case Analysis, Images Of Public Relations
  39. PR AND PRINTING PROCESSES:Fundamentals Of Printing
  40. PUBLIC SPEAKING -- A PR TOOL:Key Benefits, How To Prepare
  41. PR -- COPING WITH UNEXPECTED:Some Possible PR Ideas
  42. DREAMS & REALITIES OF PR:Who Takes Charge Of Identity?
  43. CHANGING INTO OVERDRIVE:How International Is PR?
  44. GETTING ON WITH PR:Where does PR fit in the structure?
  45. FUNDAMENTALS OF A SUCCESSFUL NEWSLETTER:RESEARCH, WRITING