QUALITIES OF A NEWS PRODUCER:Determination, Awareness, Sharp an active

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TV News Reporting and Production MCM 516

LESSON 31

QUALITIES OF A NEWS PRODUCER

A successful journalist, a flourishing newsman and a booming media practitioner has to know

something of everything and in a way everything of something. They should have some knowledge of

law, religion, war, science, business, politics, economics, trade and commerce.

S/he should be interested in philosophy, music, paintings, fine arts, and other cultural activities. In fact a

producer general knowledge, because the more the general knowledge possesses, the better equipped, he

or she will be for journalistic work.

A news producer should be a voracious reader of a newspaper, magazines, journals and periodical. In

fact there is no end to knowledge and as for as the knowledge of a journalist is concerned, sky is the

limit. Therefore the one should try to learn every new thing which comes in his way. He should have a

very strong desire for learning new subjects and new things to increase the knowledge.

The following are the qualities and characteristics to be a news producer. Some of the qualities can be

inculcated, some can be improved, but still there are certain qualities which are inborn and a person

needs to have them to be a media man.

Determination

Knowledge

Awareness

Imaginative

Sense of humour and wit

Inquisitiveness

Sharp an active

Curious

Observation

Social and sociable

Active and Dynamic

Well informed

Courteous and well behaved

Intelligence

Specialized in the beat

Law-abiding

Qualified

Creative and Innovative

Decisive

Determination

The news producer should have a resolution to dig out the details of an event in spite of the hurdles.

Knowledge

S/he should have an interest in current news and issues.

Awareness

S/he must have awareness of what all is happening around.

Imaginative

S/he should have a dynamic and imaginative mind and visualization power.

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TV News Reporting and Production MCM 516

Sense of humour and wit

S/he should have good sense of humour.

Inquisitiveness

S/he should have inquisitiveness about news. S/he should have urge to know.

Sharp an active

Television is a fast kind of medium where the news can not be delayed and is to be put on air as early as

the incident takes place. Owing to this limited and challenging time margin, the news producer needs to

be very active, sharp, and prepared before hand.

Curious

A good news producer is one who has an ability to smell the news in any apparently normal and

ordinary event. He needs to be curious about the things behind the curtain.

Observation

Unless a news producer's observation is sharp and outstanding, s/he is unable to smell something

newsworthy in any happening.

Social and sociable

A good news producer is the one who enjoys a good repute in the society and cultivates healthy

relations with officials of important status in almost all important departments and walks of life. His

strong relations make him obtain news in time and without applying extra efforts.

Active and Dynamic

A news producer is the one who is always active and ready to be assigned any task of news gathering.

Well informed

A news producer is a man of information. He is not only supposed to have information about important

happenings in the world, capitals of different countries, facts and figures of different national and

international issues, national and international economic trends, but also it is imperative for him to have

knowledge of the basics of almost all social sciences. A good news producer though can not be master

of all, but he has to be the jack of all trades.

Courteous and well behaved

The profession a news producer has opted for, demands him to be sharp, active, shrewd and sometimes

cunning as well but it does not imply at all that he is required to display ill-mannerism. He needs to be

polite, well behaved, courteous, lively, refined and easygoing kind of person.

Intelligence

The news producer should be intelligent enough to make the right decision on the right times as the

process of news production is a hectic and a challenging job.

Specialized in the beat

S/He should have familiarity with the area of his investigation

Law-abiding

Should know the code of ethics and be acquainted with the media norms.

Qualified

The news producer should be qualified from a recognized educational institution; normally they are

masters in Mass Communication, Media studies or communication studies.

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TV News Reporting and Production MCM 516

Creative and Innovative

The creativity is the uniqueness of media and a producer should be able to create new ideas in

production and to innovate from the existing material.

Decisive

The gathering of news, preparation of bulletins and presentation of newscast is a job of meeting hard

deadlines so and deciding.

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