|
|||||
Journalistic
Writing MCM310
VU
LECTURE
5
QUALITIES
OF GOOD WRITING
2.
Be complete: include
all the necessary facts and
background information to support the
message you
are
communicating. Partial instructions would
not work if we were to survive.
Our captain had to
make
sure we saw the complete picture.
Check:
1.
Have you given all the
facts?
2.
Have you covered the
essentials?
3.
Have you answered all
his/her questions?
4.
Did you PLAN what you
said?
3.
Be concise: keep
in mind the reader's knowledge of the
subject and their time
constraints. Convey the
information
as quickly and easily as
possible. Keeping it concise
(or short) was a life saver,
more so
when
you needed to react immediately to a
changing sea or wind pattern.
Check:
1.
Have you plunged right into
the subject of the message?
2.
Have you avoided rehashing the
reader's letter?
3.
Have you said enough,
but just enough?
4.
Have you avoided needless
"filler" words and
phrase?
4.
Be creative: use
different formats (vs. straight narrative) to
communicate your message. Q &
A
format,
graphics, Idea lists, etc.
Sometimes hand signals were
needed when the wind and the
sea
drowned
out our ability to
hear.
5.
Be considerate: keep
your reader's needs in mind
as you write. Ask yourself, 'Why should
my reader
spend
time reading this?' Make it
worthwhile for them to do so! We
were motivated to survive, to
listen
and to act. Keep in mind
your audience or reader
might not be as receptive.
Check:
1.
Have you put the client
first?
2.
Have you floodlighted
his/her interests?
3.
Have you walked in his/her
moccasins?
4.
Have you talked his/her
language?
6.
Be correct: by
checking all your
information is accurate and
timely. Double- check your
spelling,
punctuation
and grammar. Proof read it
before you send it! We couldn't
afford to make mistakes,
our
lives
depended on it! Check:
1.
Have you checked all
facts for
correctness?
2.
Have you spelled the
reader's name
correctly?
3.
Have you verified all
numbers and amounts?
4.
Is the appearance of the letter
effective? Is it clean,
well-spaced?
5.
Have you checked your
spelling, punctuation, grammar,
etc.?
13
Journalistic
Writing MCM310
VU
7.
Be credible: strive to
present yourself from a position of
reliability and competence.
Write to
reinforce
your message and make it
more believable. We needed to trust
that our captain,
with
his
experience in the US Coast Guard knew
what he was doing and was
telling us for our
own
good.
8.
Be courteous: check
1.
Will it win good
will?
2.
Have you used positive, "pleasant-toned"
words?
3.
Have you used "I
appreciate," "please", and
"thank you" somewhere in
your message?
4.
Would you enjoy reading what
you have said?
9.
Be concrete: check
1.
Have you given the crisp
details the reader
needs?
2.
Have you made the details
razor and
needle-sharp?
3.
Have you flashed word
pictures, made facts
vivid?
Before:
These brakes stop a car
within a short distance.
After:
These brakes stop a 2-ton
car traveling 60 miles an
hour, within 240
feet.
Source:
http://www.canadaone.com/ezine/nov02/effective_writing.html
http://abcopayroll.com/news/200610sevencs.php
http://www.writingcenter.emory.edu/goodwrite.html
14
Table of Contents:
|
|||||