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Journalistic
Writing MCM310
VU
LECTURE
22
ESSAY
WRITING:
Anglicizing
essay topic:
1.
Analyze Jesus`Sermon on the
Mount.
o
Analyze
(strategy)
Jesus`Sermon
on the Mount. (content)
o
Jesus`
Sermon; on the Mount (prompts)
o
·
Describe
the major effects of
reconstruction.
o
Describe
(strategy)
The
major effects of reconstruction. (content)
o
Major;
effects; reconstruction (prompts)
o
·
Compare
`The End of History' with
the `Clash of
Civilization'.
o
Compare
(strategy)
`End
of History' with the `Clash of
Civilization'. (content)
o
Compare;
The End of History; `The
Clash of Civilization' (prompts)
o
What
is a well written answer to an essay
question?
It
is...
Well
Focused
Be
sure to answer the question completely,
that is, answer all
parts of the question. Avoid
"padding." A
lot
of rambling and ranting is a
sure sign that the writer
doesn't really know what the right
answer is
and
hopes that somehow,
something in that overgrown jungle of
words was the correct
answer.
Well
Organized
Don't
write in a haphazard "think-as-you-go"
manner. Do some planning and
be sure that what you
write
has a clearly marked
introduction which both
states the point(s) you are
going to make and
also,
if
possible, how you are going
to proceed. In addition, the essay should
have a clearly indicated
conclusion
which summarizes the material
covered and emphasizes your
thesis or main point.
Well
Supported
Do
not just assert something is
true, prove it. What facts,
figures, examples, tests,
etc. prove your
point?
In many cases, the difference between an
A and a B as a grade is due to the
effective use of
supporting
evidence.
Well
Packaged
People
who do not use conventions of
language are thought of by
their readers as less competent
and
less
educated. If you need help
with these or other writing
skills, come to the Writing
Lab!
VARIOUS
STRATEGIES FOR
ESSAYS:
ANALYZE:
·
Break
the subject (an object, event, or
concept) down into part, and
explain the various parts.
COMPARE:
·
Show
how two things are similar
as well as different; include details or
examples.
71
Journalistic
Writing MCM310
VU
CONTRAST:
·
Show
how two things are
different; include details or
examples.
CRITIQUE:
·
Point
out both the good and
bad points of
something.
DEFINE:
·
Give
an accurate meaning of a term with enough
detail to show that you
really understand it.
DESCRIBE:
·
Write
about the subject so the reader
can easily visualize it;
tell how it looks or happened,
including
how,
who, where, why.
DIAGRAM:
·
Make
a drawing of something, and label
its parts.
DISCUSS:
·
Give
a complete and detailed answer,
including important characteristics
and main points.
ENUMERATE:
·
Write
in list or outline form,
giving points one by
one.
EVALUATE:
·
Give
your opinion of the value of the
subject; discuss its good
and bad points, strengths
and
weaknesses.
EXPLAIN:
·
Give
the meaning of something; give facts
and details that make the
idea easy to
understand
ILLUSTRATE:
·
Make
the point or idea clear by
giving examples.
INTERPRET:
·
Tell
about the importance of the subject.
Explain the results of the effects of
something.
JUSTIFY:
·
Give
good reasons that support a
decision, action or event.
OUTLINE:
·
Make
an organized listing of the important
points of a subject.
PRETEND
·
Make
believe/Imagine you are in a particular
situation or that you are a particular
person, etc., and
describe
what this is like.
PROVE
·
Show
that something is true by
giving facts of logical
reasons.
RELATE
·
Show
how things are alike or
connected.
STATE
·
Give
the main points in brief,
clear form.
72
Journalistic
Writing MCM310
VU
SUMMARIZE
·
Briefly
cover the main points; use a
paragraph form.
TRACE
·
Tell
about an event or process in chronological
order.
PROMPTS:
Prompts
are the key words of the
essay statement or call them
terms of a question. The
body of the
whole
essay revolves around these
terms. They are the points
you are to cover while
writing any essay. An
essay
with
any of the prompts missed will be
considered an incomplete one. Therefore
make sure that you
have
analyzed
the topic statement before you
start writing.
HIGH
IMPACT LANGUAGE:
1.
High Impact Words
2.
High Impact Sentence
3.
High Impact
Appearance
HIGH
IMPACT LANGUAGE:
WORDS
·
Use
Anglo-Saxon
Latinate
Anglo-Saxon
pursuant
after
ascertain
find
out
cognizant
know
objective
goal
advise
tell
·
Avoid
Wordiness: Seven
Ways of Avoiding
Wordiness
Rule
1 Avoid ready-made
phrases
Like
Frankenstein's monster, "ready-made" writing is
stitched together out of cadaver
parts.
Rule
2 Avoid repetition
Many
combinations of verbs and prepositions or
adverbs are emphatic but
redundant; many adjectives
and
prepositional
phrases are equally
unnecessary.
Rule
3 Avoid passive
and expletive structures
Passive
and expletive structures soften action, hide the
actors, and add colourless
bulk.
Rule
4 Avoid circumlocution
and pomposity
There
is an atmosphere of well-sounding oratory
that likes to attach itself
to dress clothes. Away with
it
Rule
5 Avoid euphemisms
Euphemisms
often protect items from the
unfair associations of an unpleasant
name; however, they can
also
hide
the nature of unpleasant things under a
fair name.
Rule
6 Use verbs
rather than nouns (avoid the
Noun Disease)
Writers
often avoid strong, simple
verbs by joining weak verbs
to nominalizations,
verbs transformed into
nouns.
Rule
7 Shorten modifiers
Simple
modifiers can usually replace relative
clauses.
73
Journalistic
Writing MCM310
VU
HIGH
IMPACT LANGUAGE:
STRUCTURE
1.
Simple, Compound and
Complex
2.
Put subject first
3.
Use active voice
SIMPLE,
COMPOUND AND COMPLEX
STRUCTURES
I
ran the meeting. (Simple
sentence or maximum
impact)
I
ran the meeting, and I wrote
the minutes. (Compound sentence to
lower a message's
impact)
After
I read the contract, I sent it to
headquarters.
(Use
a combination of complex and simple
sentences for variety and
high impact.)
PUT
SUBJECT FIRST
Assistance
in designing a system tailored to a
customer's needs provides ...
The
attached checklist provides assistance in
designing a system tailored to a
customer's needs.
As
I consider the discussion topics, the
subject matter I am to address,
and the divergent interests of the
group
...
I
am concerned that my remarks
may not be on target as I
consider the discussion topics, the
subject matter I
am
to address, and the divergent interests
in the group.
USE
ACTIVE VOICE
The
secretary will cancel the
meeting.
The
meeting was cancelled by the
secretary.
The
meeting was
cancelled.
(Note:
PASSIVES CAN HIDE THE TRUE
SUBJECT)
HIGH
IMPACT LANGUAGE:
APPEARANCE
1.
PARAGRAPH SIZE (3 to 4
sentence)
2.
MULTIPLE IDEAS (indent and
itemize)
3.
WHITE SPACES (a paper with
white spaces makes better
impression.)
4.
HEADINGS (headings create
pictures in mind.)
Example:
Compare these two versions
and see which one follows
the above principles.
Version
1:
During
the changeovers from contract guards to
security officers, the quality of the existing
contract
security
service must be upgraded
through the careful selecting of
vendors and implementation of
acceptable
contractual
performance requirements. In those
instances where guard
services are provided by the
landlord as
part
of the lease, appropriate negotiations must be
conducted by Purchase to terminate this
service within the
specified
changeover time period.
Version
2:
During
the changeovers from contract guards to
security officers, the quality of the existing
contract
security
service must be upgraded
through
74
Journalistic
Writing MCM310
VU
1.
The careful selecting of
vendors.
2.
Implementation of acceptable contractual
performance requirements.
In
those instances where guard
services are provided by the
landlord as part of the lease,
appropriate
negotiations
must be conducted by Purchase to
terminate this service within the
specified changeover
time
period.
EXAMPLE:
Let's
put all these impact
language principles together to change the
following paragraphs into a
high impact
one.
·
ORIGINAL
While
interoffice systems have
been extant for approximately half a
decade, still being generated
are the
definitions,
concepts, and approach to be
employed in moving these
systems into external
markets.
Conceptions
of how management might alter or
alleviate matters on subsequent
occasions are held by
sources
who
have been involved with the
projects, and availability of
interchange of experience from
interoffice to
external
systems has to be improved.
Fundamental to our product's success
are contemplated to be
instability,
effortless
utilization, and personal
comfort of the user. For
insurance of fruition, adaptation to
the
aforementioned
thoughts could be considered.
·
Topic
sentence added:
A
few thoughts could be interchanged on
the subject of selling
interoffice systems, for
while the
systems
have been extant for approximately
half a decade, still being
generated are the definitions,
concepts,
and
approach to be employed in moving these
systems into external markets.
Conceptions of how
management
might
alter or alleviate matters on subsequent
occasions are held by
sources who have been
involved with the
projects,
and availability of interchange of
experience from interoffice to external
systems has to be
improved.
Fundamental
to our product's success are contemplated
to be instability, effortless
utilization, and
personal
comfort
of the user. For insurance of
fruition, adaptation to the aforementioned thoughts could be
considered.
·
Divided
into Paragraphs:
A
few thoughts could be interchanged on the subject of
selling interoffice systems,
for while the
systems
have been extant for approximately
half a decade, still being
generated are the definitions,
concepts,
and
approach to be employed in moving
these systems into external
markets.
Conceptions
of how management might alter or
alleviate matters on subsequent
occasions are held by
sources
who have been involved
with the projects, and
availability of interchange of experience
from
interoffice
to external systems has to be
improved.
Fundamental
to our product's success are
contemplated to be instability,
effortless utilization,
and
personal
comfort of the user.
For
insurance of fruition, adaptation to the
aforementioned thoughts could be considered.
·
Word
Choice Simplified
A
few thoughts could be exchanged
(interchanged) on the
subject of selling interoffice
systems, for
while
the systems have
been (extant for) around (approximately)
for
about five
years (half a decade), still
being
generated are the definitions,
concepts, and approach to be
employed in selling these
systems to
customers
(external markets).
Ideas
(conceptions) on how
management might proceed
(alter or alleviate) differently
in the
future
(subsequent occasions) are
held by people who have been
working
(involved) on the
projects, and
75
Journalistic
Writing MCM310
VU
the
experience of those people
who have used interoffice
systems (external systems)
has to
be made
available
(interchange) to
those planning to sell these
systems.
Keys
(fundamentals) to our
product's success are thought
(contemplated) to be
ease
of
installation
(instability), simplicity of use
(effortless utilization), and
careful attention to the
personal
comfort
of the user.
For
continued
success (insurance of fruition)
to be
ensured, these
(aforementioned) thoughts
need
to be kept
constantly (considered) in
mind.
·
Sentence
Shortened
A
few thoughts could be exchanged on the subject of
selling interoffice systems.
The definitions,
concepts,
and approach to be employed in
selling these systems to
customers are still being
developed, even
though
the systems have been around
for about five
years.
Ideas
on how management might
proceed differently (or better) in the
future are held by people
who
have
been working on the projects.
The experience of those people
who have used interoffice
systems has to
be
made available to those
planning to sell these
systems.
Keys
to our product's success are
thought to be ease of installation, simplicity of
use, and careful
attention
to the personal comfort of the
user.
For
continued success to be ensured,
these thoughts need to be kept constantly
in mind.
·
Sentence
Made Active
I
would like to exchange a few thoughts
with you on the subject of
selling interoffice systems. We
still
have
not developed a well thought-out
approach to selling these
systems to customers, even
though the
systems
have been around for about
five years.
People
who have been working on the
project have ideas on how
management might
proceed
differently
(or better) in the future. Those people
who have used interoffice
systems must be able to
share their
experience
with those planning to sell
these systems.
The
Keys to our product's success
are ease of installation, simplicity of
use, and careful attention
to the
personal
comfort of the user.
Keep
these thoughts in mind, and we
will ensure continued
success.
·
Multiple
ideas Itemized
I
would like to exchange a few thoughts
with you on the subject of
selling interoffice
systems.
1.
We still have not developed a
well thought-out approach to
selling these systems to
customers,
even
though the systems have been
around for about five
years.
People
who have been working on the
project have ideas on how
management might proceed
differently (or
better)
in the future.
2.
Those people who have used
interoffice systems must be
able to share their
experience with
those
planning to sell these
systems.
3.
The Keys to our product's
success are ease of installation,
simplicity of use, and
careful
attention
to the personal comfort of the
user.
Keep
these thoughts in mind, we will
ensure continued
success.
Source:
Principles of Business Communication
(Apologies: author not known)
76
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