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Introduction
to Mass Communication MCM
101
VU
LESSON
06
TYPES
AND FORMS OF COMMUNICATION
Having
understood elements of communication, their
functions and placement in
various models, it is time
to
complete an other chapter on
types and forms of communication before
resuming our discussions
on
various
other areas of mass communication
for a detailed study.
Types
of communication
Broadly
speaking, whole human communication could
be classified into two distinct
parts.
·
Intra
personal communication
·
Inter
personal communication
Intra
personal communication
The
part of communication in which self of a
human being is involved only
and the
communication
is confined to one human
entity. This means that all
the elements which come into
action
in
a given piece of communication are
located within the self of an
individual. A message originating
from
source
part of the brain travels
through the channel of nerves to
reach another location, however close
it
may
be to the point of origin of message,
where it is interpreted and understood as
receiver.
All
the process of meditation, thinking,
monologue and even dreaming
while asleep are all
but examples of
intra
communication.
Inter
personal communication
This
part of communication belongs to
involving two or more
individuals for exchange
of
information.
Since this part is experienced
more due to its vastness, it
is further classified in
many
categories.
Inter
personal
The
simplest form in which more
than one individual communicate to
each other
Group
Communication
More
often people are seen
exchanging views with almost
all the participants enjoying an
equal
status
on one count or the other.
Like all the players of a
hockey team, class-fellows,
doctors, teachers,
bureaucrats,
politicians, economists etc.
Organizational
communication
In
this part, communication usually takes
place on vertical lines. For
instance, a company director
is
passing
on instructions to managers who would be
guiding accordingly to field officers
and the relevant
other
field staff. An army general
may not be talking to lowest
rank men in khaki but
would follow the
chain
of organizational command to deliver his
message to the last rank people. Be it a
corporate sector,
NGO,
a political party, an educational
institution, the communication process
would strictly follow the
essentials
of the organizational communication.
Mass
Communication
In
this category we refer to the communication
originating from one source
and meant for
all
possible
audience irrespective of distance,
cast, creed, religion,
nationality and beyond. The
mass
communication
involves use of technology for it is not
possible to carry message to a very
high number of
receivers
with out the use of certain
devices or techniques. All
other types of communication may
take place
when
the source is coming across receivers
without involving technology. That is
why more research
and
investment
has gone into handling the
mass communication
Forms
of communication
In
another way we can examine the
communication process by dividing it into
different forms of
exchanging
messages.
·
Verbal
19
Introduction
to Mass Communication MCM
101
VU
·
Non
verbal
Verbal
All
the messages said or written in
words make part of the verbal
communication. This way, all
that
appears
as text in books, magazines and
newspapers is part of verbal communication. One
can guess the
size
of an industry in the area of mass
communication based on verbal communication.
Likewise,
all the words heard on radio, television,
telephone or any other public
address system are also
part
of
verbal communication. Again, the industry and
technology based on verbal communication is
enormous
in
size and value as
well.
One
amazing part of the verbal communication is the
availability of events of significance in
history. Little
is
understood about the past from the
available artifacts but a
great deal of human
civilization, growth
and
conflict
is available in the form of verbal communication.
The spread of religions and
sharing of most
scientific
work is also due to the verbal
communication over the centuries which
recorded facts,
sentiments
and
event of common human interest.
It
is on the basis of verbal communication that the
world has seen great
poets, writers, playwrights,
historian
and
newsmen. This also proves at what
great scale the verbal communication has
created job
opportunities.
In
modern days, people having verbal communication skills
are in high demand,
especially with the
fast
expanding
media all across the
globe.
Non
verbal
Senses
Part
of human communication involving other
than written or spoken words
is referred to as non
verbal
communication. It involves human senses
sight, taste, touch, hearing
and smelling.
As
a matter of fact about 90
per cent communication among
human beings takes place
through their senses
and
the rest by the use of words as
languages.
Symbols,
signs
Emblems,
gestures, symbols and signs
make more vivid and strong
communication as compared to
words
which are often difficult to
decipher.
For
instance making a victory sign by
politicians, army generals, sportspersons
and leaders in general at
the
time
of defeating enemy is easily understood
even by the illiterate. If the same
feeling is expressed in words,
many
may not come even
close to understanding what it is.
The
traffic signals, red-cross
mark and the symbol of dove
are but few illustrations to
make people around
understand
what a message stands
far.
Combination
For
practical purposes, however, the use of
verbal and non verbal makes a very strong
piece of
communication.
One may see a match on TV
but an enthusiast commentator may
relish the joy if
your
favorite
team is winning the game. Similarly,
feature films, documentaries and
dramas on mini screen
stand
for
more effective pieces of communication than if
only one for of communication is
brought into use.
Even
the newspapers and magazines,
which are more to bank on verbal
communication, carry so much of
non
verbal communication in the form of images,
graphics and maps.
The
research journals also exploit the
verbal-non verbal combination to share
and advance the cause
of
scientific
developments. In fact it has
become rather impossible to find a
newspaper and magazine,
even
books,
which do not use non verbal
communication to explain various aspects of daily
life.
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