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Table of Contents:
MASS COMMUNICATION – AN OVERVIEW:Relationships, Power
EARLY MASS COMMUNICATION AND PRINTING TECHNOLOGY
SEVEN CENTURIES OF MASS COMMUNICATION – FROM PRINTING TO COMPUTER
ELEMENTS OF COMMUNICATION AND EARLY COMMUNICATION MODELS
COMMUNICATION MODELS – GRAPHIC PRESENTATION OF COMPLEX ISSUES
TYPES AND FORMS OF COMMUNICATION:Inter personal, Combination
MESSAGE – ROOT OF COMMUNICATION I:VERBAL MESSAGE, Static Evaluation
MESSAGE – ROOT OF COMMUNICATION II:Conflicts, Brevity of Message
EFFECTS OF COMMUNICATION:Helping Out Others, Relaxation
COMMUNICATION AND CULTURE:Enculturation, Acculturation
LANGUAGE IN COMMUNICATION:Polarization, Labeling, Static meanings
STEREOTYPING – A TYPICAL HURDLE IN MASS COMMUNICATION:Stereotype Groups
MASS MEDIA – HISTORICAL PERSPECTIVE:Early analysis on manuscripts
EMERGENCE OF PRINT MEDIA AROUND THE WORLD:Colonial journalism
TELEGRAPH DOES MIRACLE IN DISTANCE COMMUNICATION TELEX AND TELEPHONE ENTHRALL PRINT COMMUNICATION
TYPES OF PRINT MEDIA:Newspapers, Magazines, Books
PRESS FREEDOM, LAWS AND ETHICS – NEW DEBATE RAGING STILL HARD
INDUSTRIALIZATION OF PRINT PROCESSES:Lithography, Offset printing
EFFECTS OF PRINT MEDIA ON SOCIETY:Economic ideas, Politics
ADVERTISING – HAND IN HAND WITH MEDIA:Historical background
RENAISSANCE AND SCIENTIFIC REVOLUTION: ROLE OF PRINT MEDIA:Science
RECAP:Elements of communication, Books, Printing, Verbal Message
MEDIA MANAGEMENT:Division, Business section, Press
IMAGES IN MASS COMMUNICATION – INVENTION OF PHOTOGRAPHY:Portrait photography
MOTION PICTURES – A NEW WAY IN MASS COMMUNICATION-I:Definition
MOTION PICTURES – A NEW WAY IN MASS COMMUNICATION (Cont...):Post-Studio Era
FILM MEDIA IN SUBCONTINENT AND PAKISTAN-I:Accusations of plagiarism
FILM MEDIA IN SUBCONTINENT AND PAKISTAN (II) & ITS EFFECTS:First Color film
PROPAGANDA:Types in another manner, Propaganda in revolutions
RADIO – A BREAKTHROUGH IN MASS COMMUNICATION:What to broadcast
EFFECTS OF RADIO ON SOCIETY:Entertainment, Information, Jobs
TELEVISION – A NEW DIMENSION IN MASS COMMUNICATION:Early Discoveries
TV IN PAKISTAN:Enthusiasm, Live Broadcast, PTV goes colored
EFFECTS OF TELEVISION ON SOCIETY:Seeing is believing, Fashion
PUBLIC RELATIONS AND MASS COMMUNICATION - I:History, Case Study
PUBLIC RELATIONS AND MASS COMMUNICATION - II:Audience targeting
ADVERTISING BEYOND PRINT MEDIA:Covert advertising
IMPACT OF ADVERTISING:Trial, Continuity, Brand Switching, Market Share
MEDIA THEORIES:Libertarian Theory, Social Responsibility Theory
NEW MEDIA IN MASS COMMUNICATION:Technology forcing changes
GLOBALIZATION OF MEDIA:Media and consumerism, Media centralization
MEDIA MERGENCE:Radio, TV mergence, Economic reasons
MASS MEDIA IN PRESENT AGE:Magazine, Radio, TV
CRITICISM ON MEDIA:Sensationalize, Biasness, Private life, obscenity
RECAP:Legends of South Asian Film Industry, Radio, Television, PTV goes colored