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“MEDIA IN THE 21ST CENTURY”

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Globalization of Media ­MCM404
VU
Lesson 45
"MEDIA IN THE 21ST CENTURY"
Note: The handout for this lecture which is the last of the series of 45 lectures provides students with an
excerpt from one of the principal features contained in a special double issue of the well-known international
journal, Newsweek. Published on June 6-June 13, 2005 as a technology double issue, the magazine published
a series of reports under the cover story titled: "The Future of TV: How Technology Will Revolutionize What
You See and How You Watch".  The particular excerpt is taken from the feature titled: "Television
Reloaded" under the sub-section titled: "Next Frontiers" and is written by Steven Levy.
In some respects, the references made in this feature to the new emerging technologies of TV and computers
are already being indicated or introduced to the world in 2005-2006. But much more is to come.
Students are advised to try to use the archives or the Internet-based library / memory of Newsweek magazine
through its website i.e. http://www.newsweekinternational.com to obtain the remaining text of this special
issue and be able to visualize the directions of media development in the 21st century.
At the same time, students are advised to refer to the 3 books listed in the recommended reading list for
lecture # 45. While one of the books i.e. "Understanding Media" by Marshall McLuhan has already been
used to provide a handout to students for lecture # 39, students are urged to re-read the same handout and, if
possible, read the entire book as it contains several profound observations that will apply well into the 21st
century.
The other 2 books listed in the reading list for lecture # 45 are not directly concerned with the media but
provide an excellent way to take note of the economic, political and social factors that will determine the
world of the 21st century and also help explore new ways of enhancing and strengthening mental and
intellectual ability.
THE END
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Table of Contents:
  1. THE UNIQUE NATURE OF THE PAKISTANI NATION-STATE
  2. “PAKISTAN: THE FIRST 11 YEARS 1947-1958” PART 1
  3. “PAKISTAN: THE FIRST 11 YEARS 1947-1958”PART-2
  4. ROOTS OF CHAOS: TINY ACTS OR GIANT MIS-STEPS?
  5. “FROM NEW HOPES TO SHATTERED DREAMS: 1958-1971”
  6. “RENEWING PAKISTAN: 1971-2005” PART-I: 1971-1988
  7. RENEWING PAKISTAN: PART II 1971-2005 (1988-2005)
  8. THE CONSTITUTION OF PAKISTAN, PARTS I & II
  9. THE CONSTITUTION OF PAKISTAN, PARTS I & II:Changing the Constitution
  10. THE POLITICAL SYSTEM OF PAKISTAN:Senate Polls: Secrecy Breeds Distortion
  11. THE ELECTION COMMISSION OF PAKISTAN:A new role for the Election Commission
  12. “POLITICAL GROUPINGS AND ALLIANCES: ISSUES AND PERSPECTIVES”
  13. THE LEGISLATIVE PROCESS AND INTEREST GROUPS
  14. “THE POPULATION, EDUCATION AND ECONOMIC DIMENSIONS OF PAKISTAN”
  15. THE NATIONAL ENVIRONMENT POLICY 2005:Environment and Housing
  16. NATIONAL ENVIRONMENTAL POLICY 2005:The National Policy, Sectoral Guidelines
  17. THE CHILDREN OF PAKISTAN:Law Reforms, National Plan of Action
  18. “THE HEALTH SECTOR OF PAKISTAN”
  19. NGOS AND DEVELOPMENT
  20. “THE INFORMATION SECTOR OF PAKISTAN”
  21. MEDIA AS ELEMENTS OF NATIONAL POWER:Directions of National Security
  22. ONE GLOBE: MANY WORLDS
  23. “THE UNITED NATIONS” PART-1
  24. “THE UNITED NATIONS” PART-2
  25. “MILLENNIUM DEVELOPMENT GOALS (MDGS)”:Excerpt
  26. “THE GLOBALIZATION: THREATS AND RESPONSES – PART-1”:The Services of Nature
  27. THE GLOBALIZATION: THREATS AND RESPONSES – PART-2”
  28. “WORLD TRADE ORGANIZATION (WTO)”
  29. “THE EUROPEAN UNION”:The social dimension, Employment Policy
  30. “REGIONAL PACTS”:North America’s Second Decade, Mind the gap
  31. “OIC: ORGANIZATION OF THE ISLAMIC CONFERENCE”
  32. “FROM SOUTH ASIA TO SAARC”:Update
  33. “THE PAKISTAN-INDIA RELATIONSHIP”
  34. “DIMENSIONS OF TERRORISM”
  35. FROM VIOLENT CONFLICT TO PEACEFUL CO-EXISTENCE
  36. “OIL AND BEYOND”
  37. “PAKISTAN’S FOREIGN POLICY”
  38. “EMERGING TRENDS IN INTERNATIONAL AFFAIRS”
  39. “GLOBALIZATION OF MEDIA”
  40. “GLOBALIZATION AND INDIGENIZATION OF MEDIA”
  41. “BALANCING PUBLIC INTERESTS AND COMMERCIAL INTERESTS”
  42. “CITIZENS’ MEDIA AND CITIZENS’ MEDIA DIALOGUE”
  43. “CITIZENS’ MEDIA RIGHTS AND RESPONSIBILITIES”Exclusive Membership
  44. “CITIZENS’ PARTICIPATION IN PUBLIC SERVICE BROADCASTING”:Forming a Group
  45. “MEDIA IN THE 21ST CENTURY”