“GLOBALIZATION AND INDIGENIZATION OF MEDIA”

Globalization of Media MCM404

Lesson 40

"GLOBALIZATION AND INDIGENIZATION OF MEDIA"

Text of handout for students

Note: The technology of digitalization has revolutionized media and communication by compressing

content and completely changing the speed and method of transmission.

10 years before 2005, and 5 years before the start of the 21st century, in the year 1995, when the Internet had

just begun to gather momentum, a visionary thinker and technologist named, Nicholas Negroponte,

Professor of Media Technology at MIT, is also Founding Director of the Media Lab wrote a book titled:

"Being digital", published by Vintage Books, Random House, New York, U.S.A.

The significance of this book with regard to the globalization and the indigenization of media is well-reflected

in the comment by the New York Times Book Review about this book: "To read Being Digital is to enter the

future it describes...It flows from the pen (or cursor) of a wizard who is himself helping to create the new

cosmos toward which we are hurtling."

The concluding chapter of this book is offered to students both as a way to whet their appetite to read the

entire if they can get a copy! or to explore the Internet for further material by the same author and in

order to show how far-sighted and accurate projections on new media development can prove to be when

they are made by persons who study their subject with great commitment and interest.

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