PR IN LABOUR UNIONS & RELIGIOUS GROUPS:Community Public Relations

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Fundamentals of Public Relations MCM 401

Lesson 14

PR IN LABOUR UNIONS & RELIGIOUS GROUPS

Overview

Continuing with the role of public relations we will in this lecture study the PR aspects in labor matters

while determining the role in labor unions in relation to community. We will also find out what role PR can

play for religious groups and also explain the acrostics of public relations.

.PR Aspects Of Labour Matters.

Identification of key groups; & analysis of the company's responsibilities towards them.

Anticipation & observation of their reactions to the company.

Development of understanding of the company, its aims, and actions.

Community Public Relations

Importance Of Community Public Relations.

It makes friends.

It is good business.

It helps the welfare of your employees.

It is social obligation of modern day business.

What it calls for

Understanding the community.

Organizing to fit the community relationship needs.

Conducting the business in tune with the community.

Sharing time, talents, facilities and money.

Informing the community about what you are doing & why?

Public Relations For Religious Groups.

An Acrostic Of Public Relations

Putting yourself in the other person's place.

Understanding the public,& especially those units vital to you & your ministry.

Being aware of latest & most effective techniques & approaches in gaining cooperation.

Launching a program that makes full use of all channels of understanding & support.

Influencing your congregation in such a way that everyone becomes an active agent in PR programs.

Charting your course after careful study by

1. analyzing the problem and...

2. solving it in a manner that wins support & approval.

R cognizing the fact that actions speak louder than words.

Encouraging, advising & stimulating associates, employees.

Linking all phases & divisions of your religious programs so that all work in harmony & unity.

Analyzing each situation for its effects on individuals & groups.

Thinking & planning in terms of the greatest good for the greatest number.

Interpreting your program to show that it is interesting, timely & informative.

Organizing your setup so that goodwill grows from within.

Naming friendly, competent, enthusiastic persons to positions which demand a "public relations

consciousness."

Seeking at all times to keep your public informed through full, frank & frequent reports.

Fundamentals of Public Relations MCM 401

Problems Of PR In Religious Groups.

The intangible nature of many religious activities.

The sacred nature of many religious activities requiring dignified approach.

The problem of showing the practical worth of some religious values.

The problem of interpreting a program that follows a traditional pattern.

The difficulty of knowing at which level to project ideas so they will appeal

to persons of all ages.

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