VU
Lecture
12
INTERCULTURAL
COMMUNICATION
Intercultural
Communication
The
Country
The
People of the country
Land
and climate
Population
History
and government
Language
Economy
Religion
Education
Holidays
Transportation
Attitudes
Health
Intercultural
Communication
Verbal
Life
styles of the Country
Cultural
Customs
Position
of the family
Methods
of greeting, one another
Social
and economic levels
Nonverbal
behaviour
Business
hours
Food
Intercultural
Communication
1.
What do you think of a culture in which
people sign their last names
first?
2.
What is your reaction when
two signatures appear at the
bottom of a business
letter?
3.
Why don't people put the month
first, then the day, rather
than day first, then the
month?
4.
What is your impression of a
foreign letter that is
intentionally not
concise?
5.
Some salutations are overly
formal; so are endings. Is
that a concern when your
letters have been
more
casual?
6.
How do you react to long
sentences in letters when
you were taught to write shorter
sentences?
7.
What's your reaction when a letters
ends without a clear
statement of purpose or
action?
8.
What is your feeling toward a
meeting in which there is
little discussion and little
comment until the
senior
and usually older person
speaks and recommends an
answer?
9.
How do you react when
writing problems such as
errors in choice of verb
tense, prepositions, and
articles
frequently
occur in writing?
Intercultural
Communication
Globalization
means that for a Company to
survive, it must establish
markets not only in it
own
country
but also in money foreign
countries.
Thus
employees must understand
other cultures as well as
their own country's ethnic
diversity.
This
chapter introduces you to
three fundamental topics as a basis
for communicating effectively
with
people from the other
countries.
1.
Background to intercultural communication
2.
National cultural variables
33
VU
3.
Individual variables
Intercultural
Communication
To
an understanding of the total communication process.
It is important to have the concept
of
background
which means those aspects
that can either impede or
aid effective communication:
Language,
Culture,
Status, Education and
Age.
Each
person and each country
have its own written
and unwritten rules of behaviour
including
instruction
in communication.
It
is more comfortable to work with people
of your own country. But
International
Communication
demands work with many
foreign countries and
people.
Intercultural
Communication
Background
to Intercultural Communication
Many
personal and national
variables affect both senders
and receivers of
messages.
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