CLASSIFICATION OF RESEARCH:Goals of Exploratory Research

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Research Methods STA630

Lesson 3

CLASSIFICATION OF RESEARCH

Research comes in many shapes and sizes. Before a researcher begins to conduct a study, he or she

must decide on a specific type of research. Good researchers understand the advantages and

disadvantages of each type, although most end up specializing in one.

For classification of research we shall look from four dimensions:

1. The purpose of doing research;

2. The intended uses of research;

3. How it treats time i.e. the time dimension in research; and

4. The research (data collection) techniques used in it.

The four dimensions reinforce each other; that is, a purpose tends to go with certain techniques and

particular uses. Few studies are pure types, but the dimensions simplify the complexity of conducting

research.

1. Purpose of Doing Research

If we ask someone why he or she is conducting a study, we might get a range of responses: "My boss

told me to do"; "It was a class assignment"; "I was curious." There are almost as many reasons to do

research as there are researches. Yet the purposes of research may be organized into three groups based

on what the researcher is trying to accomplish explore a new topic, describe a social phenomenon, or

explain why something occurs. Studies may have multiple purposes (e.g. both to explore and to

describe) but one purpose usually dominates.

a. Exploratory/Formulative Research

You may be exploring a new topic or issue in order to learn about it. If the issue was new or the

researcher has written little on it, you began at the beginning. This is called exploratory research. The

researcher's goal is to formulate more precise questions that future research can answer. Exploratory

research may be the first stage in a sequence of studies. A researcher may need to know enough to

design and execute a second, more systematic and extensive study.

Initial research conducted to clarify the nature of the problem. When a researcher has a limited

amount of experience with or knowledge about a research issue, exploratory research is useful

preliminary step that helps ensure that a more rigorous, more conclusive future study will not begin with

an inadequate understanding of the nature of the management problem. The findings discovered

through exploratory research would the researchers to emphasize learning more about the particulars of

the findings in subsequent conclusive studies.

Exploratory research rarely yields definitive answers. It addresses the "what" question: "what is this

social activity really about?" It is difficult to conduct because there are few guidelines to follow.

Specifically there could be a number of goals of exploratory research.

Goals of Exploratory Research:

Become familiar with the basic facts, setting, and concerns;

Develop well grounded picture of the situation;

Develop tentative theories, generate new ideas, conjectures, or hypotheses;

Determine the feasibility of conducting the study;

Formulate questions and refine issues for more systematic inquiry; and

Develop techniques and a sense of direction for future research.

For exploratory research, the researcher may use different sources for getting information like (1)

experience surveys, (2) secondary data analysis, (3) case studies, and (4) pilot studies.

Research Methods STA630

As part of the experience survey the researcher tries to contact individuals who are knowledgeable about

a particular research problem. This constitutes an informal experience survey.

Another economical and quick source of background information is secondary data analysis. It is

preliminary review of data collected for another purpose to clarify issues in the early stages of a

research effort.

The purpose of case study is to obtain information from one or a few situations that are similar to the

researcher's problem situation. A researcher interested in doing a nationwide survey among union

workers, may first look at a few local unions to identify the nature of any problems or topics that should

be investigated.

A pilot study implies that some aspect of the research is done on a small scale. For this purpose focus

group discussions could be carried out.

b. Descriptive Research

Descriptive research presents a picture of the specific details of a situation, social setting, or

relationship. The major purpose of descriptive research, as the term implies, is to describe

characteristics of a population or phenomenon. Descriptive research seeks to determine the answers to

who, what, when, where, and how questions. Labor Force Surveys, Population Census, and Educational

Census are examples of such research.

Descriptive study offers to the researcher a profile or description of relevant aspects of the phenomena

of interest. Look at the class in research methods and try to give its profile the characteristics of the

students. When we start to look at the relationship of the variables, then it may help in diagnosis

analysis.

Goals of Descriptive Research

Describe the situation in terms of its characteristics i.e. provide an accurate profile of a group;

Give a verbal or numerical picture (%) of the situation;

Present background information;

Create a set of categories or classify the information;

Clarify sequence, set of stages; and

Focus on `who,' `what,' `when,' `where,' and `how' but not why?

A great deal of social research is descriptive. Descriptive researchers use most data gathering

techniques surveys, field research, and content analysis

c. Explanatory Research

When we encounter an issue that is already known and have a description of it, we might begin to

wonder why things are the way they are. The desire to know "why," to explain, is the purpose of

explanatory research. It builds on exploratory and descriptive research and goes on to identify the

reasons for something that occurs. Explanatory research looks for causes and reasons. For example, a

descriptive research may discover that 10 percent of the parents abuse their children, whereas the

explanatory researcher is more interested in learning why parents abuse their children.

Goals of Explanatory Research

Explain things not just reporting. Why? Elaborate and enrich a theory's explanation.

Determine which of several explanations is best.

Determine the accuracy of the theory; test a theory's predictions or principle.

Advance knowledge about underlying process.

Build and elaborate a theory; elaborate and enrich a theory's predictions or principle.

Extend a theory or principle to new areas, new issues, new topics:

Provide evidence to support or refute an explanation or prediction.

Research Methods STA630

8. Test a theory's predictions or principles

2. The Uses of Research

Some researchers focus on using research to advance general knowledge, whereas others use it to solve

specific problems. Those who seek an understanding of the fundamental nature of social reality are

engaged in basic research (also called academic research or pure research or fundamental research).

Applied researchers, by contrast, primarily want to apply and tailor knowledge to address a specific

practical issue. They want to answer a policy question or solve a pressing social and economic problem.

a. Basic Research

Basic research advances fundamental knowledge about the human world. It focuses on refuting or

supporting theories that explain how this world operates, what makes things happen, why social

relations are a certain way, and why society changes. Basic research is the source of most new scientific

ideas and ways of thinking about the world. It can be exploratory, descriptive, or explanatory; however,

explanatory research is the most common.

Basic research generates new ideas, principles and theories, which may not be immediately utilized;

though are the foundations of modern progress and development in different fields. Today's computers

could not exist without the pure research in mathematics conducted over a century ago, for which there

was no known practical application at that time.

Police officers trying to prevent delinquency or counselors of youthful offenders may see little relevance

to basic research on the question, "Why does deviant behavior occur?" Basic research rarely helps

practitioners directly with their everyday concerns. Nevertheless, it stimulates new ways of thinking

about deviance that have the potential to revolutionize and dramatically improve how practitioners deal

with a problem.

A new idea or fundamental knowledge is not generated only by basic research. Applied research, too,

can build new knowledge. Nonetheless, basic research is essential for nourishing the expansion of

knowledge. Researchers at the center of the scientific community conduct most of the basic research.

b. Applied Research

Applied researchers try to solve specific policy problems or help practitioners accomplish tasks. Theory

is less central to them than seeking a solution on a specific problem for a limited setting. Applied

research is frequently a descriptive research, and its main strength is its immediate practical use.

Applied research is conducted when decision must be made about a specific real-life problem. Applied

research encompasses those studies undertaken to answer questions about specific problems or to make

decisions about a particular course of action or policy. For example, an organization contemplating a

paperless office and a networking system for the company's personal computers may conduct research

to learn the amount of time its employees spend at personal computers in an average week.

c. Basic and Applied Research Compared

The procedures and techniques utilized by basic and applied researchers do not differ substantially.

Both employ the scientific method to answer the questions at hand.

The scientific community is the primary consumer of basic research. The consumers of applied research

findings are practitioners such as teachers, counselors, and caseworkers, or decision makers such as

managers, committees, and officials. Often, someone other than the researcher who conducted the study

uses the results of applied research. This means that applied researchers have an obligation to translate

findings from scientific technical language into the language of decision makers or practitioners.

The results of applied research are less likely to enter the public domain in publications. Results may be

available only to a small number of decision makers or practitioners, who decide whether or how to put

the research results into practice and who may or may not use the results.

Applied and basic researchers adopt different orientations toward research methodology. Basic

researchers emphasize high standards and try to conduct near-perfect research. Applied researchers

Research Methods STA630

make more trade-offs. They may compromise scientific rigor to get quick, usable results. Compromise

is no excuse for sloppy research, however. Applied researchers squeeze research into the constraints of

an applied setting and balance rigor against practical needs. Such balancing requires an in-depth

knowledge of research and an awareness of the consequences of compromising standards.

d. Types of Applied Research

Practitioners use several types of applied research. Some of the major ones are:

i) Action research: The applied research that treats knowledge as a form of power and abolishes the line

between research and social action. Those who are being studied participate in the research process;

research incorporates ordinary or popular knowledge; research focuses on power with a goal of

empowerment; research seeks to raise consciousness or increase awareness; and research is tied directly

to political action.

The researchers try to advance a cause or improve conditions by expanding public awareness.

They are explicitly political, not value neutral. Because the goal is to improve the conditions of research

participants, formal reports, articles, or books become secondary. Action researchers assume that

knowledge develops from experience, particularly the experience of social-political action. They also

assume that ordinary people can become aware of conditions and learn to take actions that can bring

about improvement.

ii) Impact Assessment Research: Its purpose is to estimate the likely consequences of a planned change.

Such an assessment is used for planning and making choices among alternative policies to make an

impact assessment of Basha Dam on the environment; to determine changes in housing if a major new

highway is built.

iii) Evaluation Research: It addresses the question, "Did it work?" The process of establishing value

judgment based on evidence about the achievement of the goals of a program. Evaluation research

measures the effectiveness of a program, policy, or way of doing something. "Did the program work?"

"Did it achieve its objectives?" Evaluation researchers use several research techniques (survey, field

research).

Practitioners involved with a policy or program may conduct evaluation research for their own

information or at the request of outside decision makers, who sometime place limits on researchers by

setting boundaries on what can be studied and determining the outcome of interest.

Two types of evaluation research are formative and summative. Formative evaluation is built-in

monitoring or continuous feedback on a program used for program management. Summative evaluation

looks at final program outcomes. Both are usually necessary.

3. The Time Dimension in Research

Another dimension of research is the treatment of time. Some studies give us a snapshot of a single,

fixed time point and allow us to analyze it in detail. Other studies provide a moving picture that lets us

follow events, people, or sale of products over a period of time. In this way from the angle of time

research could be divided into two broad types:

a. Cross-Sectional Research. In cross-sectional research, researchers observe at one point in

time. Cross-sectional research is usually the simplest and least costly alternative. Its

disadvantage is that it cannot capture the change processes. Cross-sectional research can be

exploratory, descriptive, or explanatory, but it is most consistent with a descriptive approach to

research.

b. Longitudinal Research. Researchers using longitudinal research examine features of people or

other units at more than one time. It is usually more complex and costly than cross-sectional

research but it is also more powerful, especially when researchers seek answers to questions

about change. There are three types of longitudinal research: time series, panel, and cohort.

Research Methods STA630

Time series research is longitudinal study in which the same type of information is

collected on a group of people or other units across multiple time periods. Researcher can

observe stability or change in the features of the units or can track conditions overtime.

One could track the characteristics of students registering in the course on Research

Methods over a period of four years i.e. the characteristics (Total, age characteristics,

gender distribution, subject distribution, and geographic distribution). Such an analysis

could tell us the trends in the characteristic over the four years.

ii.

The panel study is a powerful type of longitudinal research. In panel study, the researcher

observes exactly the same people, group, or organization across time periods. It is a

difficult to carry out such study. Tracking people over time is often difficult because some

people die or cannot be located. Nevertheless, the results of a well-designed panel study are

very valuable.

iii.

A cohort analysis is similar to the panel study, but rather than observing the exact same

people, a category of people who share a similar life experience in a specified time period is

studied. The focus is on the cohort, or category, not on specific individuals. Commonly

used cohorts include all people born in the same year (called birth cohorts), all people hired

at the same time, all people retire on one or two year time frame, and all people who

graduate in a given year. Unlike panel studies, researchers do not have to locate the exact

same people for cohort studies. The only need to identify those who experienced a common

life event.

4. Research (data collection) Techniques Used

Every researcher collects data using one or more techniques. The techniques may be grouped into two

categories: quantitative, collecting data in thee form of numbers, and qualitative, collecting data in the

form of words or pictures.

a. Quantitative

The main quantitative techniques are:

1. Experiments

2. Surveys

3. Content Analysis

4. Using Existing Statistics

b. Qualitative

The major qualitative techniques of research are:

1. Field Research

2. Case Study

3. Focus Group Discussion

Details about the quantitative and qualitative techniques of research shall be discussed later.

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