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MEASUREMENT OF CONCEPTS (CONTINUED):Operationalization

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Research Methods ­STA630
VU
Lesson 16
MEASUREMENT OF CONCEPTS (CONTINUED)
b. Operationalization
Operationalization is the process of linking the conceptual definition to a specific set of measurement
techniques or procedures. It links the language of theory with the language of empirical measures.
Theory is full of abstract concepts, assumptions, relationships, definitions, and causality. Empirical
measures describe how people concretely measure specific variables. They refer to specific operations
or things people use to indicate the presence of a construct that exists in observable reality.
Operationalization is done by looking at the behavioral dimensions, facets, or properties denoted by the
concept. These are then translated into observable elements so as to develop an index of measurement of
the concept. Operationally defining a concept involves a series of steps. Here is an example.
Operational definition: Dimensions and Elements
an example
Let us try to operationally define job satisfaction, a concept of interest to educators, managers, and
students alike. What behavioral dimensions or facets or characteristics would we expect to find in
people with high job satisfaction? Let us first of all have a conceptual definition of job satisfaction. We
can start it like this:
·
Employees' feelings toward their job.
·
Degree of satisfaction that individuals obtain from various roles they play in an organization.
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A pleasurable or positive emotional feeling resulting from the appraisal of one's job or job
experience.
·
Employee's perception of how well the job provides those things (`some things') that are
important. These things are the dimensions of job satisfaction.
Dimensions of job satisfaction: For measuring job satisfaction it is appropriate to look at this concept
from different angles relating with work. While employed in an organization the workers might be
looking for many "things." Each of these things may be considered as a dimension; a person may be
highly satisfied on one dimension and may be least satisfied on the other one. Those things that have
usually been considered important at the place of work can be:
·
The work itself.
·
Pay/fringe benefits.
·
Promotion opportunities.
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Supervision.
·
Coworkers.
·
Working conditions.
On each dimension the researcher has to develop logical arguments showing how this particular aspect
(thing) relating to a worker's job is important whereby it has a bearing on his/her job satisfaction.
Elements of job satisfaction: It means breaking each dimension further into actual patterns of behavior
that would be exhibited through the perception of the workers in an organization. Here again the
researcher shall develop logical rationale for using a particular element for measuring a specific
dimension. For example let us look at each dimension and some of the corresponding elements:
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Work itself: Elements
Opportunities to learn, sense of accomplishment, challenging work,
routine work.
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Pay/fringe benefits: Elements
Pay according to qualifications, comparison with other
organizations, annual increments, and availability of bonuses, old age benefits, insurance
benefits, and other allowances.
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Promotion opportunities: Elements
Mobility policy, equitable, dead end job.
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Research Methods ­STA630
VU
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Supervision: Elements  Employee centered employee participation in decisions.
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Coworkers: Elements  Primary group relations, supportive attitude, level of cohesiveness.
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Working conditions: Elements
Lighting arrangements, temperature, cleanliness, building
security, hygienic conditions, first aid facility, availability of canteen, availability of toilet
facilities, availability of place for prayer.
On each element ask question (s), make statements. Look into the scalability of questions. The
responses can be put on a scale indicating from high satisfaction to least satisfaction. In many cases the
responses are put on a five point scale (usually called Likert scale).
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Table of Contents:
  1. INTRODUCTION, DEFINITION & VALUE OF RESEARCH
  2. SCIENTIFIC METHOD OF RESEARCH & ITS SPECIAL FEATURES
  3. CLASSIFICATION OF RESEARCH:Goals of Exploratory Research
  4. THEORY AND RESEARCH:Concepts, Propositions, Role of Theory
  5. CONCEPTS:Concepts are an Abstraction of Reality, Sources of Concepts
  6. VARIABLES AND TYPES OF VARIABLES:Moderating Variables
  7. HYPOTHESIS TESTING & CHARACTERISTICS:Correlational hypotheses
  8. REVIEW OF LITERATURE:Where to find the Research Literature
  9. CONDUCTING A SYSTEMATIC LITERATURE REVIEW:Write the Review
  10. THEORETICAL FRAMEWORK:Make an inventory of variables
  11. PROBLEM DEFINITION AND RESEARCH PROPOSAL:Problem Definition
  12. THE RESEARCH PROCESS:Broad Problem Area, Theoretical Framework
  13. ETHICAL ISSUES IN RESEARCH:Ethical Treatment of Participants
  14. ETHICAL ISSUES IN RESEARCH (Cont):Debriefing, Rights to Privacy
  15. MEASUREMENT OF CONCEPTS:Conceptualization
  16. MEASUREMENT OF CONCEPTS (CONTINUED):Operationalization
  17. MEASUREMENT OF CONCEPTS (CONTINUED):Scales and Indexes
  18. CRITERIA FOR GOOD MEASUREMENT:Convergent Validity
  19. RESEARCH DESIGN:Purpose of the Study, Steps in Conducting a Survey
  20. SURVEY RESEARCH:CHOOSING A COMMUNICATION MEDIA
  21. INTERCEPT INTERVIEWS IN MALLS AND OTHER HIGH-TRAFFIC AREAS
  22. SELF ADMINISTERED QUESTIONNAIRES (CONTINUED):Interesting Questions
  23. TOOLS FOR DATA COLLECTION:Guidelines for Questionnaire Design
  24. PILOT TESTING OF THE QUESTIONNAIRE:Discovering errors in the instrument
  25. INTERVIEWING:The Role of the Interviewer, Terminating the Interview
  26. SAMPLE AND SAMPLING TERMINOLOGY:Saves Cost, Labor, and Time
  27. PROBABILITY AND NON-PROBABILITY SAMPLING:Convenience Sampling
  28. TYPES OF PROBABILITY SAMPLING:Systematic Random Sample
  29. DATA ANALYSIS:Information, Editing, Editing for Consistency
  30. DATA TRANSFROMATION:Indexes and Scales, Scoring and Score Index
  31. DATA PRESENTATION:Bivariate Tables, Constructing Percentage Tables
  32. THE PARTS OF THE TABLE:Reading a percentage Table
  33. EXPERIMENTAL RESEARCH:The Language of Experiments
  34. EXPERIMENTAL RESEARCH (Cont.):True Experimental Designs
  35. EXPERIMENTAL RESEARCH (Cont.):Validity in Experiments
  36. NON-REACTIVE RESEARCH:Recording and Documentation
  37. USE OF SECONDARY DATA:Advantages, Disadvantages, Secondary Survey Data
  38. OBSERVATION STUDIES/FIELD RESEARCH:Logic of Field Research
  39. OBSERVATION STUDIES (Contd.):Ethical Dilemmas of Field research
  40. HISTORICAL COMPARATIVE RESEARCH:Similarities to Field Research
  41. HISTORICAL-COMPARATIVE RESEARCH (Contd.):Locating Evidence
  42. FOCUS GROUP DISCUSSION:The Purpose of FGD, Formal Focus Groups
  43. FOCUS GROUP DISCUSSION (Contd.):Uses of Focus Group Discussions
  44. REPORT WRITING:Conclusions and recommendations, Appended Parts
  45. REFERENCING:Book by a single author, Edited book, Doctoral Dissertation