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Research
Methods STA630
VU
Lesson
16
MEASUREMENT
OF CONCEPTS (CONTINUED)
b.
Operationalization
Operationalization
is the process of linking the conceptual
definition to a specific set of
measurement
techniques
or procedures. It links the language of
theory with the language of empirical
measures.
Theory
is full of abstract concepts,
assumptions, relationships, definitions,
and causality. Empirical
measures
describe how people
concretely measure specific
variables. They refer to
specific operations
or
things people use to
indicate the presence of a construct that
exists in observable reality.
Operationalization
is done by looking at the behavioral dimensions,
facets, or properties denoted by the
concept.
These are then translated
into observable elements so as to develop
an index of measurement of
the
concept. Operationally defining a concept
involves a series of steps.
Here is an example.
Operational
definition: Dimensions and
Elements
an
example
Let
us try to operationally define
job
satisfaction, a
concept of interest to educators,
managers, and
students
alike. What behavioral dimensions or
facets or characteristics would we expect
to find in
people
with high job satisfaction?
Let us first of all have a conceptual
definition of job satisfaction.
We
can
start it like this:
·
Employees'
feelings toward their
job.
·
Degree
of satisfaction that individuals
obtain from various roles
they play in an
organization.
·
A
pleasurable or positive emotional feeling
resulting from the appraisal of one's
job or job
experience.
·
Employee's
perception of how well the
job provides those things
(`some things') that
are
important.
These things are the dimensions of
job satisfaction.
Dimensions
of job satisfaction: For
measuring job satisfaction it is
appropriate to look at this
concept
from
different angles relating
with work. While employed in
an organization the workers might
be
looking
for many "things." Each of
these things may be considered as a
dimension; a person may
be
highly
satisfied on one dimension and may be
least satisfied on the other one.
Those things that
have
usually
been considered important at the place of
work can be:
·
The
work itself.
·
Pay/fringe
benefits.
·
Promotion
opportunities.
·
Supervision.
·
Coworkers.
·
Working
conditions.
On
each dimension the researcher
has to develop logical
arguments showing how this
particular aspect
(thing)
relating to a worker's job is
important whereby it has a
bearing on his/her job
satisfaction.
Elements
of job satisfaction: It
means breaking each
dimension further into actual
patterns of behavior
that
would be exhibited through the
perception of the workers in an
organization. Here again
the
researcher
shall develop logical
rationale for using a
particular element for measuring a
specific
dimension.
For example let us look at
each dimension and some of the
corresponding elements:
-
Work
itself: Elements
Opportunities
to learn, sense of accomplishment,
challenging work,
routine
work.
-
Pay/fringe
benefits: Elements
Pay
according to qualifications, comparison
with other
organizations,
annual increments, and availability of
bonuses, old age benefits,
insurance
benefits,
and other allowances.
-
Promotion
opportunities: Elements
Mobility
policy, equitable, dead end
job.
50
Research
Methods STA630
VU
-
Supervision:
Elements Employee
centered employee participation in
decisions.
-
Coworkers:
Elements Primary
group relations, supportive
attitude, level of
cohesiveness.
-
Working
conditions: Elements
Lighting
arrangements, temperature, cleanliness,
building
security,
hygienic conditions, first
aid facility, availability of
canteen, availability of
toilet
facilities,
availability of place for
prayer.
On
each element ask question
(s), make statements. Look
into the scalability of questions.
The
responses
can be put on a scale
indicating from high satisfaction to
least satisfaction. In many
cases the
responses
are put on a five point
scale (usually called Likert
scale).
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