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Introduction
to Economics ECO401
VU
UNIT
- 7
Lesson
7.1
SELECTED
ISSUES IN MICROECONOMICS
WELFARE
ECONOMICS
Welfare
economics is a branch of economics
dealing with normative
issues (i.e., what
should
be).
The
Marginal Private Cost of
Advertising:
The
marginal private cost of
advertising is the cost of
every additional TV commercial
or
newspaper
advertisement that a firm
has to bear. However, this
does not include the
nuisance
cost
that such advertisements
sometimes cause to viewers of
television or readers of
newspapers.
If firms incorporated these
costs into their
calculations, they would do
less
advertising.
Concerns such as these fall
into the realm of welfare
economics.
Social
Cost:
Social
cost (benefit) means the
cost (benefit) -- may not be
in monetary terms that is
borne
by
(accrues to) society on the
whole. The private cost
(benefit) of any individual
entity (firm or
consumer)
is subsumed in the social
cost (benefit) to society,
but obviously not vice
versa.
The
Concept of Externality:
Formally,
an externality exists when
the production or consumption of a
good directly affects
businesses
or consumers not involved in
buying and selling it and
when those spillover
effects
are
not fully reflected in
market prices.
A
positive (negative) externality
arises from the beneficial
(harmful) spillover effect
of
production
or consumption for society. If
the externality is a result of
private production
decisions,
it is called a production externality. If
it is caused by private consumption
decisions,
it
is called a consumption
externality.
Optimal
Level of Production:
A
socially optimal level of
production of a good means
the level of production at
which the
externality
is fully internalized, i.e.
the equilibrium price and
quantity are determined at
the
intersection
of the marginal "social"
benefit curves and marginal
"social" cost curves, and
NOT
the
intersection of marginal private
benefit (demand) curves and
marginal private cost
(supply)
curves.
A
tax
(subsidy) raises
(reduces) prices by shifting
the supply curve vertically
upwards
(downwards).
Market
failure is an
imperfection in the price
system that prevents an
efficient allocation of
resources.
Public
Good:
A
public good is one whose
benefits are indivisibly
spread among the entire
community,
whether
or not particular individuals
desire to consume the good
or not.
There
are two characteristics
which give rise to public
goods: non-rivalness (one
person's use
or
consumption of the good does
not reduce the ability of
another to use it; e.g.
air) and non-
excludability
(it is not possible to
exclude anyone from the
consumption of the good;
e.g.
national
defense).
THE
MARKET FOR FACTORS OF
PRODUCTION
The
circular flow of income and
expenditure shows the flow
of goods and factors
between
households
and firms.
68
Introduction
to Economics ECO401
VU
The
Demand for Factor of
Production:
The
demand for factors of
production (like labour) is a
derived demand, because it is
"derived"
from
the goods market. For
e.g., the demand of labour
increases when the demand
for a
labour-intensive
good rises, and as firms
try to produce more of that
good by employing
more
labour.
Leisure:
Leisure
is the time not used
for working, or earning
wages. It is usually the
time that a laborer
uses
for relaxation and all
activities other than work
or necessary sleep.
The
Marginal Disutility of Work
(MDU):
The
marginal disutility of work
(MDU) means the negative
impact on the laborer of
working for
one
additional unit of time. The
MDU curve defines the supply
curve for labour.
The
Opportunity Cost:
The
opportunity cost of working is
leisure (and vice versa)
that the worker could
have enjoyed
during
that time had he not
been working.
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