Strategic
Management MGT603
VU
Lesson
25
THE
STRATEGIC POSITION AND ACTION EVALUATION
(SPACE) MATRIX
Learning
objective
After
understanding this chapter you are
able to understand SPACE
matrix and also understand
how to
prepare
the space matrix of any organization
and how it is helpful for
strategic formulation framework
The
Strategic Position and Action Evaluation
(SPACE) Matrix
The
Strategic Position and
Action Evaluation (SPACE) Matrix is
another important Stage 2 matching
tool
of
formulation framework. It explains that
what is our strategic position
and what possible action can
be
taken.
It is not closed matrix. It is
prepared on graph. It is closed
matrix. This follow counter clock
wise
direction.
It contains four-quadrant named
aggressive, conservative, defensive, or
competitive strategies.
The
axes of the SPACE Matrix
represent two internal
dimensions financial strength [FS]
and competitive
advantage
[CA]) and two external
dimensions (environmental stability [ES]
and industry strength
[IS]).
These
four factors are the most
important determinants of an
organization's overall strategic
position.
It
is divided into two internal
and external dimensions which are as
follow (Internal dimensions)
financial
strength,
competitive advantage, (External
dimensions) environment stability
and industry strength.
This
sequence
is convention to be followed as graphed
above. This frame work
determines appropriate set of
strategies
for each quadrant. First
quadrant is aggressive the firm fall in
this quadrant that fellow the
aggressive
strategy. Second quadrant is conservative
all those firms that fall n this quadrant
that must fallow
conservative
strategy and in next the
firm fellow the defensive
strategy. All the firms fall on
competitive
follow
that strategy. After a
rating is assigned ranging from +1
(worst) to +6 (best) to each of the
variables
that
make up the financial strength
and industry strength dimensions.
Assign a numerical value
ranging
from
-1 (best) to -6 (worst) to each of the
variables that make up the
environment stability and
Competitive
advantage
dimensions.
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