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![]() Principles
of Management MGT503
VU
Session
15.43
COMMUNICATION
NETWORKS AND CHANNELS
EFFECT
OF ICT ON MANAGERIAL
COMMUNICATION
As
organizational workforces become more and
more diverse and widespread
throughout the world,
communication
issues increase in importance.
Organizational
communication network
It
is the pattern of information flow among
task group members.
Five
major network structures have
been identified.
1.
The
three centralized networks are
structured so that most
messages must flow
through
a pivotal person in the
network.
a.
In
the wheel network, all
messages must flow through
the individual at
the
center of the wheel.
b.
In
the chain network, some
members can communicate with
more than
one
member of the network, but the
individual in the center of the
chain
still
tends to control the
messages.
c.
In
the Y network, the member at the fork of
the "Y" usually becomes the
central
person in the network.
2.
The
two decentralized networks permit freer
communication among the various
members.
a.
In
the circle network, each
member can communicate with
the individual
on
either side.
b.
In
the star network, each
member can communicate with
any other
member.
3.
Some
general differences have
been found between the
centralized and the
decentralized
types of networks.
a.
Effective
performance is a function of type of
network and type of
tasks
undertaken.
1)
The
centralized networks were usually
faster and more accurate
at
performing
simple, routine
tasks.
2)
The
decentralized networks were usually
faster and more
accurate
at
performing complex tasks.
b.
Group
moral in the decentralized networks was
consistently higher than
in
the centralized, regardless of task
assignment.
Organizational
communication channels
A.
Communication
channels are
various patterns of organizational communication
flow
that
represent potential established conduits
through which managers and
other
organization
members can send and
receive information.
B.
Vertical
communication is a communication
that flows from a higher level to
one or
more
lower levels in the organization.
1.
Downward
communication is a vertical
communication that flows from a higher
level to one or
more
lower levels in the organization.
a.
Most
downward communication involves information in
one of five
categories:
1)
Job
instructions related to specific
tasks.
2)
Job
rationales explaining the relationship
between a task and
other
organizational
tasks.
3)
Procedures
and practices of the organization.
4)
Feedback
on individual performance on assigned
tasks.
5)
Efforts
to encourage a sense of mission
and dedication to the goals of the
organization.
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of Management MGT503
VU
b.
Downward
communication is prone to
distortion.
1)
Faulty
message transmission may
occur because of sender
carelessness,
poor
communication skills, and the difficulty
of encoding a message for a
number
of receivers.
2)
Overuse
of one-way communication methods means
that manager get no
feedback
3)
Filtering
of communication may occur through
withholding, screening, or
manipulating
information to enhance personal
power.
c.
The
effectiveness of downward communication can be
increased by using
multiple
channels,
by repeating the message, and by
encouraging feedback.
2.
Upward
communication is the vertical
flow of communication from a lower level
to one or more
higher
levels in the organization.
a.
Forms
of upward communication include individual and
group meetings
with
superiors, memos and
reports, suggestion systems,
grievance
procedures,
and employee attitude
surveys.
b.
The
information disseminated through upward
communication typically
pertains
to:
1)
Progress
of current work projects
2)
Serious
unsolved problems and situations in
which subordinates
need
help from superiors.
3)
New
developments arising within or affecting
the work unit or
organization
suggestions for improvements and
innovations.
4)
Employee
attitudes, morale, and
efficiency
c.
Upward
communication can be distorted.
1)
Subordinates
filter information that they
send upward.
2)
Managers
do not expend enough effort to
encourage upward
communication.
d.
Management
by wandering around (MBWA) is a
practice whereby
managers
frequently tour areas for
which they are responsible,
talk to
various
employees, and encourage upward
communication.
C.
Horizontal
communication is
lateral or diagonal message exchange
either within work-
unit
boundaries, involving peers
who report to the same
supervisor, or across
work-unit
boundaries,
involving individuals who
report to different
supervisors.
1.
Horizontal
communication can take the form of
meetings, reports,
memos,
telephone
conversations, and face-to-face
discussions.
2.
Horizontal
communication usually relates
to:
a.
Task
coordination
b.
Problem
solving
c.
Information
sharing
d.
Conflict
resolution
e.
Peer
support
3.
There
are three impediments
to necessary, work-related
horizontal
communication.
Rivalry
among individuals or work units
may cause individuals to
hide
a.
information.
b.
Specialization
may cause individuals to be
concerned mainly about the
work
of their own unit and to
have little appreciation for the
work and
communication
needs of others.
c.
Motivation
may be lacking when subordinate horizontal
communication is
not
encouraged or rewarded.
D.
Informal
communication, better
known as "the grapevine,"
is communication
that
takes
place without regard to
hierarchical or task
requirements.
1.
Informal
communication within organizations
differs from
formal
communication.
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of Management MGT503
VU
a.
Formal
communication is vertical
and horizontal communication
that
follows
paths specified by the official
hierarchical organization
structure
and
related task
requirements.
b.
Formal
communication relates to position in the organization;
informal
communication
depends upon personal
relationships.
2.
Grapevines
can be configured in a number of
ways.
a.
In
the single-strand chain, communication
moves serially from person
A
to
B to C and so on.
b.
With
the gossip chain, person A
seeks out and tells
others.
c.
When
following the probability chain,
person A spreads the
message
randomly,
as do individuals F and D.
d.
In
the cluster chain, the most
predominant form, person A
tells three
selected
individuals, and then one of
these tells three
others.
3.
Grapevines
have a number of characteristics.
a.
They
are fast.
b.
The
data produced ranges from 50 to 90
percent accurate.
4.
Grapevines
are most harmful when they
carry false rumors and
gossip.
5.
Grapevines
might serve positive organizational
purposes.
a.
They
may serve to transmit organizational
rules, values, and
morals.
b.
They
may serve to disseminate organizational
traditions and
history.
c.
They
may help to reinforce formal
messages, to test new
proposals, and to
obtain
feedback about employee feelings
and ideas.
d.
They
may help to foster innovation by
facilitating communication among
various
parts of the organization.
How
Technology Affects Managerial
Communication
Two
developments in information and
communication technology seem to be having the most
significant
impact
on current managerial communication: networked
computer systems and wireless
capabilities.
Networked
Systems
1.
An
electronic
mail system is a mail
system that allows
high-speed exchange of written
messages
through
the use of computerized text-processing
and communication networks.
a.
Electronic
mail has advantages.
1)
It
is a time-saver.
2)
It
leads to exchanges of information
among managers who
previously
did not communicate.
3)
Managers
tend to receive new types of
information through
these
systems.
b.
Electronic
mail has a couple of
disadvantages.
1)
It
eliminates the nonverbal cues
that serve as aids in
face-to-face
communication.
It
is easy to vent anger and
frustrations over email that
would
2)
never
be communicated through regular
written communication
channels.
3)
It
leads to an excess of irrelevant
mail.
2.
Voice
mail is the recording
systems which enable senders to
leave messages for receivers
by
telephone.
a.
Some
nonverbal cues are sent,
such as voice quality and
tone.
b.
It
is particularly suited for short messages
that require no further
discussions
or feedback.
3.
Teleconferencing
is the
simultaneous communication among a group
by telephone or via
computer
using specially designed
software. The software is
often referred to a "groupware."
a.
Meeting
can be held while members
are not in the same
location.
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![]() Principles
of Management MGT503
VU
b.
Each
group member has access to
their own computer which is
linked to
a
network and to an overhead
projector.
c.
Messages
are anonymous.
d.
Most,
and sometimes all, communication is done
through the computers.
e.
These
systems have incredibly high
speeds and, usually, very
high success
rates.
4.
Videoconferencing
is the
holding of meetings with
individuals in two or more locations by
means
of
closed-circuit television.
1)
It
is synchronous, meaning that
senders and receivers can
engage in
simultaneous
communication of the type associated with
face-to-face
conversation.
2)
It
is fast.
5.
Electronic
data interchange (EDI) is a
way for organizations to
exchange standard
business
transaction
documents, such as invoices or
purchase orders, using direct
computer-to-computer networks.
6.
Intranet
systems
are organizational communication networks that
use Internet technology and
are
accessible
only by organizational employees.
7.
Extranet
systems
are organizational communication networks that
use Internet technology
and
allow
authorized users inside the organization to
communicate with certain
outsiders such as customers
and
vendors.
Wireless
Capabilities
Wireless
communication depends on signals sent
through air or space without
any physical connection
using
things such as microwave signals,
satellites, radio waves and
radio antennas, or infrared
light rays.
How
Information Technology Affects
Organizations
1.
Communication
and the exchange of information
among organizational members are no
longer
constrained
by geography or time.
2.
However,
managers must not forget to
address the psychological drawbacks
such as the cost of an
employee
being constantly accessible, pressure to "check
in" even during off
hours, and the separation
of
work
lives and personal
lives.
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