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Principles
of Management MGT503
VU
Lesson
8.22
PLANNING:
FUNCTIONS & BENEFITS
WHAT
IS PLANNING?
Planning
involves
defining the organization's goals,
establishing an overall strategy
for achieving these
goals,
and developing a comprehensive
set of plans to integrate and coordinate
organizational work. The
term
planning
as
used in this chapter refers to
formal
planning.
The quality
of the
planning process and
appropriate
implementation
probably
contribute more to high
performance than does the
extent
of
planning.
WHY
DO MANAGERS PLAN?
Purposes
of Planning.
Planning
is important and serves many
significant purposes.
1.
Planning
gives direction to the
organization.
2.
Planning
reduces the impact of
change.
3.
Planning
establishes a coordinated effort.
4.
Planning
reduces uncertainty.
5.
Planning
reduces overlapping and
wasteful activities.
6.
Planning
establishes objectives or standards
that are used in
controlling.
HOW
DO MANAGERS PLAN?
Planning
is often called the primary management
function because it establishes the
basis for all
other
functions.
Planning involves two important
elements: goals and
plans.
The
Role of Goals and Plans in
Planning
1.
Goals--desired
outcomes for individuals, groups, or
entire organizations.
2.
Goals
are objectives--the two
terms are used
interchangeably.
3.
Types
of goals.
a.
Financial
performance versus strategic
goals
b.
Stated
versus Real.
1)
Stated
goals are
official statements of what an organization
says, and what it wants its
various
stakeholders
to believe, its goals
are.
2)
Real
goals are
those that an organization actually
purses.
Questions
and Answers
1.
Define
planning.
Planning
involves defining the organization's
goals, establishing an overall
strategy for
achieving
those
goals, and developing a comprehensive
set of plans to integrate and coordinate
organizational work.
It's
concerned with both ends
(what's to be done) and means
(how it's to be done).
2.
What
purposes does planning
serve?
Planning
gives direction, reduces the
impact of change, establishes coordinated
effort, reduces
uncertainty,
minimizes waste and
redundancy, and sets the
standards used in
controlling.
3.
What
is the relationship between
planning and organizational
performance?
Formal
planning is associated with higher
profits, higher return on assets,
and other positive
financial
results. The quality of the
planning process and the appropriate
implementation of the plans
probably
contribute more to high
performance than does the extent of
planning.
59
Principles
of Management MGT503
VU
4.
Differentiate
between goals and plans.
Goals
are desired outcomes for
individuals, groups, or entire organizations.
Plans are documents
that
outline how goals are going
to be met and that typically
describe resource allocations,
schedules, and
other
necessary actions to accomplish the
goals.
5.
What
are the different types of
goals?
Organizations
may utilize financial and/or
strategic goals, stated
and/or real goals.
6.
Describe
each of the different types
of plans.
Strategic
plans apply to the entire organization, establish the
organization's overall goals, and
seek
to
position the organization in terms of its
environment. Operational plans
specify the details of how
the
overall
goals are to be achieved.
Long-term plans are plans
with a time frame beyond three
years. Short-
term
plans cover one year or
less. Specific plans are
clearly defined and leave no
room for
interpretation.
Directional
plans are flexible plans
that set out general
guidelines. Single-use plans
are one-time plans
specifically
designed to meet the needs of a unique
situation. Standing plans are
ongoing plans that
provide
guidance
for activities performed repeatedly
and include policies, rules,
and procedures.
The
Nature of organizational Goals
The
use of goals has several
benefits.
1.
Performance
can be
improved.
2.
Expectations
can be
improved.
3.
The
Controlling
function can be
facilitated so that progress can be
assessed and
corrective
action taken.
4.
Meeting
goals can increase motivation.
The
three levels of goals within
an organization form a hierarchy of
goals, with lower-level goals
forming a
mean-end
chain with the next level of
goals.
1.
Strategic
goals are
broadly defined targets or
future end results set by
top
management.
2.
Tactical
goals are
the targets or future end
results usually set by
middle
management
for specific departments or
units.
3.
Operational
goals are
those targets or future end
results set by lower
management
that address specific,
measurable outcomes required from the
lower
levels.
Linkage
of goals and plans.
Goal
and plans are closely
related in that plans
specify the means to achieving the
goals.
A.
Plans,
like goals, enter into a
hierarchy
of
levels and priority.
1.
Strategic
plans are
detailed action steps mapped out to
reach strategic
goals.
a.
Strategic
plans are organizational wide and
are developed by top
management.
b.
The
time horizon tends to be long 3 to 5
years or more.
2.
Tactical
plans are
the means charted to support
implementation of the strategic
plan
and achievement of tactical
goals.
a.
Tactical
plans tend to be more specific
and concrete than strategic
plans.
b.
Tactical
plans are important to the
success of strategic
plans.
c.
The
time horizon tends to be intermediate in
range 1 to 3 years.
3.
Operational
plans are
the means devised to support
implementation of tactical
plans
and achievement of operational
goals.
Operational
plans spell out specifically
what must be accomplished to
a.
achieve
operational goals.
60
Principles
of Management MGT503
VU
b.
The
time horizon is relatively short-tem--usually
less than 1 year as a
maximum.
B.
Plans
can be categorized according to the
extent to which they will be used on a
recurring
basis.
1.
Single-use
plans are
plans aimed at achieving a
specific goal that, once
reached,
will
most likely not recur in the
future.
a.
A
program
is a
comprehensive plan that coordinates a
complex set of
activities
related to a major non-recurring
goal.
b.
A
project
is a
plan that coordinates a set
of limited-scope activities that
do
not need to be divided into
several major projects in order to
reach a
major
non-recurring goal. Programs
are broader than
projects.
2.
Standing
plans are
plans that provide ongoing
guidance for performing
recurring
activities.
a.
A
policy
is a
general guide that specifies
the broad parameters within
which
organization members are expected to
operate in pursuit of
organizational
goals.
b.
A
procedure
is a
prescribed series of related
steps to be taken under
certain
recurring circumstances.
1)
Procedures
are detained and inflexible;
policies are general.
2)
Well
established and formalized procedures
are often called
standard
operating procedures (SOPs).
C.
Different
levels
of
goals and plans are
related to different time
horizons.
Strategic
plans typically involve time
periods of 5 years or more,
but the time frame is dependent
upon the
stability
of the industry in question.
1.
Tactical
goals and plans typically
involve time periods of 1 to 5
years.
2.
Operational
goals and plans can be
for as short a period as 1 week or as
long as 1
year.
D.
The
planning process can be used
to promote innovation
in
organizations.
1.
The
organizational mission statement can be a
primary means of encouraging
innovation.
2.
The
goals component can translate the
mission in a way supporting
innovation.
The
plans component can provide
actual plans for achieving
innovative outcomes.
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