|
|||||
![]() Principles
of Management MGT503
VU
Lesson
6.18
NON
RATIONAL DECISION
MAKING
Non
Rational Model:
The
non-rational
models of
managerial decision making suggest
that information-gathering
and
processing
limitations make it difficult
for managers to make optimal
decisions.
1.
The
satisficing
model, developed in the
1950s by Novel Prize winning
economist
Herbert
Simon, holds that managers
seek alternatives only until
they find one that
looks
satisfactory,
rather than seeking the optimal
decision.
a.
Bounded
rationality means
that the ability of managers to be
perfectly rational in
making
decisions is limited by such
factors as cognitive capacity
and time
constraints.
b.
Actual
decision making is not perfectly rational
because of
1)
Inadequate
information
2)
Time
an cost factors
3)
The
decision maker's own
misperceptions or prejudices
4)
Limited
human memory
Limited
human data-processing abilities.
Satisficing
can be appropriate when the cost of
delaying a decision or searching
for a better alternative
outweighs
the likely payoff from such
a course.
The
incremental
model holds
that managers make the
smallest response possible
that will reduce the
problem
to at least a tolerable level.
a.
Managers
can make decisions without
processing a great deal of
information.
b.
Incremental
strategies are usually more
effective in the short run than in the
long
run.
The
garbage-can
model of
decision making holds that managers
behave in virtually a random pattern
in
making
non-programmed decisions.
a.
Factors
that determine decisions include the
particular individuals involved in
the
decisions,
their interests and favorite
solutions to problems, as well as
any
opportunities
they stumble upon.
b.
The
garbage-can approach is often
used in the absence of solid
strategic
management
and can lead to severe
problems.
Group
Decision making:
A.
Decisions
on all levels of organization are
frequently made by
groups.
Group
decision making has several
advantages and disadvantages
over individual decision
making.
1.
Some
advantages
of
group decision making include:
a)
Groups
bring more diverse
information and knowledge to bear on
the
question
under consideration.
b)
An
increased number of alternatives can be
developed.
c)
Greater
understanding and acceptance of the final
decision are likely.
d)
Members
develop knowledge and skill for
future use.
2.
Group
decision making has several
disadvantages
when
compared to individual
decision
making.
a)
Group
decision making is more time
consuming.
Disagreements
may delay decisions and
cause hard feelings.
b)
c)
The
discussion may be dominated by one or a
few group members.
d)
Groupthink
is the
tendency in cohesive groups to
seek agreement about
an
issue at the expense of realistically
appraising the situation.
B.
Managers
can enhance group decision-making
processes by taking steps to
avoid
the
pitfalls of group decision
making.
1.
Individuals
should be involved only if they have
information and knowledge
relevant
to the decision.
47
![]() Principles
of Management MGT503
VU
2.
The
composition of the group should reflect the diversity
of the broader
workgroup.
Heterogeneous groups have
been found to be more effective
over
time
than groups with the same
nationality and ethnic
backgrounds.
3.
Two
tactics are available to
avoid group-think
a.
Devil's
advocates are
individuals who are assigned
the role of making
sure
than the negative aspects of
any attractive decision alternatives
are
considered.
b.
Dialectical
inequity is a
procedure in which a decision
situation is
approached
from two opposite points of
view.
48
Table of Contents:
|
|||||