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Principles
of Management MGT503
VU
Lesson
5.14
UNDERSTANDING
GLOBAL ENVIRONMENT
WTO
AND SAARC
UNDERSTANDING
THE GLOBAL ENVIRONMENT
Several
significant forces are reshaping the
global environment that managers
face. Two important
features
of
the global environment are regional
trading alliances and the
World Trade Organization.
A.
Regional
Trading Alliances.
Regional
trading alliances are
reshaping global competition. It's no
longer country versus
country,
but
region against region.
1.
The
European
Union (EU) is a
union of 15 (25
state members are according
to December, 2004)
European
nations created to eliminate national
barriers to travel employment, investment,
and
trade.
a.
The
primary motivation for the creation of the EU
(in February 1992) was to
allow these nations to
reassert
their position against the
industrial strength of the United
States and Japan.
b.
The
EU took an enormous step
towards full unification in
1999 when 11 of the 15
countries
became
part of the EMU--the economic
and monetary union, the
formal name for the
system
where
participating countries share the
same currency, the
euro.
c.
Six
other countries (Turkey,
Romania, Slovakia, Bulgaria,
Latvia, Lithuania, and
Malta) are
considering
starting membership negotiations.
2.
The
North
American Free Trade Agreement
(NAFTA) is an
agreement among the Mexican,
Canadian,
and U.S. governments in
which all barriers to free
trade will eventually be
eliminated.
a.
NAFTA
went into effect on January 1,
1994.
b.
The
signing of NAFTA had both
critics and
champions.
c.
Eliminating
the barriers to free trade
(tariffs, import licensing
requirements, customs user
fees) has
resulted
in a strengthening of the economic power of all
three countries.
d.
Colombia,
Mexico, and Venezuela signed
an economic pact eliminating
import duties and tariffs
in
1994.
e.
An
additional 36 countries in the Caribbean
region, South America, and Central
America are
negotiating
a Free Trade Area of the Americas (FTAA)
trade agreement.
f.
Also
in existence is another free-trade block
known as the Southern Cone Common
Market--
Mercosur.
3.
The
Association
of Southeast Asian Nations
(ASEAN) is a
trading alliance of 10 Asian
nations.
a.
In
the future, the Asian region promises to be
one of the fastest-growing economic
regions of the
world.
b.
Another
significant historical and economic event in this
region was the return of Hong
Kong from
British
rule to Chinese rule on July 1,
1997.
4.
The
South
Asian Alliance for Regional
Cooperation body i.e.
SAARC
B
World
Trade Organization (WTO) is an
international body of which
more than 100 countries
are
members.
Several trade treaties have
been agreed and worked
out so far for regulation of
world
trade.
It is a body which helps in
promoting global, regional and trade
with most favored
nation
states.
Test
your answers!
How
does a global economy create
both opportunities and
challenges for
managers?
1.
The
global economy creates opportunities
because, with the entire world as a
marketplace and
national
borders becoming irrelevant, the
potential for organizations to grow
and expand increases
dramatically.
It can create challenges in
that new competitors can
suddenly appear
anytime,
anywhere,
and managers who don't
respond quickly to changes
are likely to find
their
organizations'
survival in doubt.
2.
Describe
the four major regional
trading alliances including
what it is, why it was
formed,
and
what challenges it is
facing.
The
European Union (EU) united Belgium,
Denmark, France, Greece, Ireland,
Italy, Luxembourg,
the
Netherlands, Portugal, Spain, the United
Kingdom, Germany, Austria, Finland,
and Sweden in
39
Principles
of Management MGT503
VU
a
single market with no
national barriers to travel, employment, investment,
and trade. The EU
was
formed
to allow its 15 member nations to
reassert their position
against the industrial strength of
the
United States and Japan.
Its ultimate goal, to have common
customs duties and
unified
industrial
and commercial policies, as
well as a single currency
and regional central bank,
faces
problems
particularly over the establishment of a
single currency.
The
North American Free Trade Agreement
(NAFTA) united Mexico,
Canada, and the
United
States
in dropping all barriers to
free trade such as tariffs,
import licensing requirements,
and
customs
user fees. It was formed to
provide such long-term benefits as
job creation, market
development,
and an increased standard of
living for all three
countries. Studies have
reported both
positive
and negative effects on employment to
date. It faces continued
opposition from labor
advocates
and environmentalists and competition
from other regional trade
alliances and trading
blocs.
The
Association of Southeast Asian Nations
(ASEAN) includes Brunei, Indonesia,
Malaysia, the
Philippines,
Singapore, Thailand, Vietnam, Burma,
Cambodia, and Laos in a
trading entity.
Another
significant
development in Asia was the return of
Hong Kong from British
Rule to Chinese rule in
July
1997.
South
Asian Alliance for Regional
Cooperation (SAARC) is a body comprising
of Pakistan, India,
Bangladesh,
Sri Lanka, and Nepal. It is a
trading as well as collaborative entity
for dialogue on
concerns
of mutual interest.
What
are the legal-political and
economic factors that
managers need to be aware of
in
3.
managing
globally?
The
legal-political environment consists of
legal-political systems and legal-political
procedures.
Managers
must understand the legal-political
environment in a foreign country in
order to un-
derstand
the constraints under which they operate
and the opportunities that
exist.
The
primary economic factors that
managers must be aware of in global
management are
fluctuating
currency exchange rates,
inflation rates, and diverse
tax policies.
Compare
and contrast national
culture and organizational
culture.
4.
Like
organizational culture, national culture is shared by
all or most inhabitants of a country
and
shapes
their behavior and the way
they see the world. Organizational and
national cultures differ
in
that
national culture has a greater effect on
employees than does organizational
culture.
Describe
Hofstede's four characteristics of
national culture.
5.
Geert
Hofstede found that national
cultures differed on four
dimensions: (a) individualism
vs.
collectivism,
which describes who it's believed is
responsible for caring for
people--the individual
or
the group; (b) power distance, or the extent to which
a society accepts the fact that power
is
distributed
unequally; (c) uncertainty avoidance, or the
degree to which people are tolerant
of
behavior
and opinions that differ
from their own; and (d)
quantity of life (assertiveness
and the
acquisition
of money and material goods)
vs. quality of life (importance of
relationships and
concern
for the welfare of
others).
How
can an understanding of Hofstede's
four dimensions help
managers be more
effective
6.
in
managing in a global
marketplace?
Understanding
these four dimensions helps
managers be more effective in managing in
the global
marketplace
by identifying those countries
that are most like
and least like the United
States, where
U.S.
managers would be likely to
fit best, and where they
would have the biggest
adjustment
problems.
Let
us now learn the first
management function in POLCA
i.e. Planning.
Planning;
Why and what ?
Planning
is one of the four functions of
management.
40
Principles
of Management MGT503
VU
WHY
DO MANAGERS PLAN?
Purposes
of Planning.
Planning
is important and serves many
significant purposes.
1.
Planning
gives direction to the
organization.
2.
Planning
reduces the impact of
change.
3.
Planning
establishes a coordinated effort.
4.
Planning
reduces uncertainty.
5.
Planning
reduces overlapping and
wasteful activities.
6.
Planning
establishes objectives or standards
that are used in
controlling.
WHAT
IS PLANNING?
Planning
involves
defining the organization's goals,
establishing an overall strategy
for achieving
these
goals, and developing a comprehensive
set of plans to integrate
and coordinate organizational
work.
Planning
is in fact the advance decision making by
managers. Keeping in mind
that decision making
and
decision taking, may it be for
present or for future is
always required and is very much
a
managerial
job. Let us first study the
nature process of decision making
and its various models
and
types.
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