ANALYZING ORGANIZATIONAL ENVIRONMENT AND UNDERSTANDING ORGANIZATIONAL CULTURE

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Principles of Management MGT503

Lesson 4.12

ANALYZING ORGANIZATIONAL ENVIRONMENT AND UNDERSTANDING

ORGANIZATIONAL CULTURE

This lecture discusses the components and complexities of an organization's culture and the external

/internal environment and how these may constrain managers. Managers are also responsible for improving

stakeholder involvement in decisions making and actions taking. Managers must be aware that

organizational culture and organizational environments will influence both the way an organization is

managed as well as its effectiveness. How can an understanding of organizational culture and the external

environment help the manager? Let us learn.

THE ENVIRONMENT:

The impact of the external environment on a manager's actions and behaviors cannot be overemphasized.

There are forces in the environment that play a major role in shaping managers' endeavors

The environment is defined as outside institutions and forces outside the organization that potentially

affect an organization's performance.

Types of Environment:

1) External Environment

2) Internal Environment

External Environment

`Major forces outside the organisation with potential to influence significantly a product or

service's likely success is called its external environment.'

Types of external environments:

The insights derived from systems theory have helped to highlight the importance of a managed interaction

between an organization and its external environment. Two major divisions have been made in the external

environment:

1) The Mega Environment

2) The Task Environment

The Mega Environment

The mega-environment, or general environment as it is sometimes called, is that segment of the external

environment that reflects the broad conditions and trends in the societies within which an organization

operates.

Major Elements of the Mega Environment

The technological element of the mega-environment reflects the current state of

knowledge regarding the production of products and services.

Technology is a particular state of knowledge. It is not "things." A

computer, for instance, is an artifact or an example of technology and is

not technology itself.

Research indicates that technology tends to evolve through periods of

incremental change punctuated by technological breakthroughs that either

enhance or destroy the competence of firms in an industry.

Numerous publications (such as Business Week, Forbes, etc.) and on-line

services (such as LEXIS/NEXIS) provide information regarding

technological and other environmental elements.

Principles of Management MGT503

The economic element of the mega-environment encompasses the systems of

producing, distributing, and consuming wealth.

In a capitalist economy, economic activity is governed by market forces

and the means of production are privately owned by individuals, either

directly or through corporations.

In a socialist economy, the means of production are owned by the state

and economic activity is coordinated by state plan.

In practice, countries tend to have hybrid economies, incorporating

elements of capitalism and socialism.

Organizations are influenced in any given economic system by a variety of

economic conditions over which they have little control, such as inflation

and interest rates.

The legal-political element of the mega-environment includes the legal and

governmental systems within which an organization must function.

Organizations must operate within the general legal framework of the

countries in which they do business.

Organizations are subject to an increase in lawsuits filed by customers or

employees.

The political issues which affect organizations include those which

influence the extent of government regulation.

The socio-cultural element of the mega-environment includes the attitudes,

values, norms, beliefs, behaviors, and associated demographic trends that are

characteristic of a given geographic area.

The sociocultural element is of particular importance to multinational

corporations.

Sociocultural trends can result in important shifts in demand for products.

The international element of the mega-environment includes the developments

in countries outside an organization's home country that have the potential impact

to the organization. International factors far beyond the direct influence of a

particular organization can have profound effects on its ability to operate

successfully.

Fluctuations of the dollar against foreign currencies influence the ability

of an organization to compete in international markets.

Free-trade agreement, such as the NAFTA, GATT can affect an

organization either positively or negatively.

The Task Environment

The task environment is that segment of the external environment made up of specific outside elements

(usually organizations) with which an organization interfaces in the course of conducting its business. The

task environment depends on the products and services the organization offers and the locations where it

conducts business. The organization may be more successful in affecting its task environment than it is its

mega-environment.

Elements of the Task Environment:

An organization's customers and clients are those individuals and organizations

that purchase its products and/or services. It is becoming increasingly important

to stay in touch with customers' needs.

An organization's competitors are other organizations that either offers of have a

high potential of offering rival products or services.

Organization needs to keep abreast of who their competitors are and what

they are doing.

Principles of Management MGT503

Ways to track what competitors are doing include obtaining information

from commercial data bases, specialty trade publications, news clippings

from local newspaper, help-wanted ads, published market research

reports, business reports, trade shows, public filings, advertisements, and

personal contacts.

3. An organization's suppliers are those individual organizations that supply the resources (such as raw

materials, products, or services) the organization needs to conduct its operations.

4. An organization's labor supply consists of those individuals who are potentially employable by the

organization.

Organization may have to shift their location if labor supplies dry up in

some areas and increase in others.

5. Various government agencies provide services and monitor compliance with laws and regulations at

local (e.g., consumer affairs), state or regional (e.g., health department), and national (e.g., CBR) levels.

Organization's Relationships with Stakeholders:

Stakeholders are any constituencies in the organization's external environment that are affected by,

or have a vested interest in, the organization's decisions and actions

Stakeholder relationship management is important for two reasons:

It can lead to improved predictability of environmental changes, more successful innovation,

greater degrees of trust, and greater organizational flexibility to reduce the impact of change.

It is the "right" thing to do, because organizations are dependent on external stakeholders as

sources of inputs and outlets for outputs and should be considered when making and implementing

decisions.

Stakeholder relationships are managed using four steps:

Identify external stakeholders

Determine the specific interests of each stakeholder group

Decide how critical these interests are to the organization

Determine what specific approach managers should use to manage each relationship.

THE ORGANIZATION'S CULTURE:

Just as individuals have a personality, so, too, do organizations. We refer to an organization's

personality as its culture.

Organizational culture is a system of shared meaning and beliefs within an organization that determines,

in large degree, how employees act. This definition implies several things.

Culture is a perception that exists in the organization, not in the individual.

Organizational culture is a descriptive term. It describes rather than evaluates.

Seven dimensions of an organization's culture have been proposed:

Innovation and risk taking (the degree to which employees are encouraged to be innovative and

take risks)

Attention to detail (the degree to which employees are expected to exhibit precision, analysis, and

attention to detail)

Outcome orientation (the degree to which managers focus on results or outcomes rather than on

the techniques and processes used to achieve those outcomes)

People orientation (the degree to which management decisions take into consideration the effect on

people within the organization)

Team orientation (the degree to which work activities are organized around teams rather than

individuals)

Aggressiveness (the degree to which people are aggressive and competitive rather than easygoing

and cooperative)

Stability (the degree to which organizational activities emphasize maintaining the status quo in

contrast to growth)

Principles of Management MGT503

Employees "learn" an organization's culture in different ways.

Organizational stories are one way that employees learn the culture. These stories typically involve a

narrative of significant events or people.

Rituals are repetitive sequences of activities that express and reinforce the key values of the

organization, what goals are most important, which people are important.

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