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Leadership
& Team Management MGMT
623
VU
Lecture
36
MANAGING/LEADING
VIRTUAL TEAMS
Managing/Leading
Virtual Team
A
Virtual Team is known as a
Geographically Dispersed Team
(GDT) is a group of individuals
who
work
across time, space, and
organizational boundaries with links
strengthened by webs of
communication
technology. They have complementary
skills and are committed to a common
purpose,
have
interdependent performance goals, and share an
approach to work for which
they hold themselves
mutually
accountable. Geographically dispersed
teams allow organizations to
hire and retain the
best
people
regardless of location. A virtual
team does not always
mean Tele-workers. Tele-workers
are
defined
as individuals who work from
home. Many virtual teams in
today's organizations consist
of
employees
both working at home and
small groups in the office but in
different geographic locations
or
during
different shits/time.
Factors
Driving Virtual Organizations
o
Organizational
structure changing to meet the demands of
the fast-paced, dynamic global
economy
o
Many
organizations are moving
from a systems-based organizational
model to a collaborative,
networked
organizational model.
o
The
virtuality of virtual organizations
has been described as having
two key features:
Creation
of a common value chain between distinct
entities and distributed
Information
technology (IT) supported business
processes (Seiber and Griese,
1997).
Communications
in Virtual Organizations
Information
technology is a primary mechanism
for providing support and control to
virtual forms.
Communication
within virtual organizational forms is
increasingly supported by
information
technology.
Organizational
Types
o
Permanent
Virtual Organizations
o
Virtual
Teams
o
Virtual
Projects
o
Temporary
Virtual Organizations
Types
of Teams
o
Traditional
- Face-to-Face
o
Virtual
Virtual
Teams
Virtual
teams are teams of people
who primarily interact
electronically and who may
meet face-to-face
occasionally.
Examples of virtual teams include a
team of people working at
different geographic
sites
and
a project team whose members
telecommute. Members are physically
separated (by time
and/or
space)
and that virtual team
members primarily interact
electronically.
Why
a virtual team?
o
Team
members may not be
physically collocated.
o
It
may not be practical to
travel to meet face-to-face.
o
Team
members may work different
shifts.
o
Organization-wide
project not in the same
location.
o
Alliances
with organizations.
Different
kinds of Virtual
Development
Multisite
o
Large
teams in relatively few
locations
o
Each
location develops a subsystem
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Leadership
& Team Management MGMT
623
VU
o
The
leaders of each location
meet often
Offshore
o
Designers
at one location send specifications to
production unit at another
location
Outsourcing
Distributed
o
A
team spread over relatively
many locations, with
relatively few people, per
location
Virtual
Teams
Technology
Supporting Virtual Teams
Hardware
o
Telephones,
PCs, modems, Video Conference,
communication links, hubs,
network
(telephone
system) and local area
networks
Software
o
Electronic
mail, meeting facilitation
software, and group time
management systems
Benefits
of virtual teams
o
People
can work from anywhere at
anytime.
o
People
can be recruited for their
competencies, not just
physical location.
o
Many
physical handicaps are not a
problem.
o
Expenses
associated with travel,
lodging, parking, and
leasing or owning a
building
may
be reduced and sometimes
eliminated.
o
Apply
most appropriate resources
(from anywhere) to
job
o
Can
schedule to
follow-the-sun/around-the-clock
o
Can
build ongoing relationships/networks
across business
o
Cost
reduction
Downside
of virtual teams
o
Time
zones
o
"You
can't see me"
attitude
o
No
constant direction
o
Keeping
that motivation and
commitment
o
How do
you celebrate a success?
Characterizations
of virtual teams (Henery and
Hartzler,1998)
o
Members
are mutually accountable for
team results.
o
Members
are dispersed geographically
(nationally or internationally).
o
Members
work apart more than in the same
location.
o
The
team solves problems and makes decisions
jointly.
A
successful virtual
team
o
A
unified commitment by all
team members
o
Defined
and agreed roles and
responsibilities
o
Clear
concise deliverables
o
Strict
meeting schedules
o
Effective
lines of communication
o
Committed,
enthusiastic leadership - ALWAYS!
Setting
Up Virtual Teams
Establish
communication norms procedures to
reconcile differences in
o
communication
practices
Develop
templates for using technology -- e.g.,
store documents on web
pages,
o
expert
directories
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Leadership
& Team Management MGMT
623
VU
o
Set
procedures, responsibilities
o
Establish
leadership that provides procedural
justice
o
Hold
an initial face-to-face startup
meeting
o
Have
periodic face-to-face meetings, especially to resolve
conflict and to maintain
team
cohesiveness
o
Establish a clear
code of conduct and protocols
for behavior
o
Recognize and
reward performance
o
Use
visuals in communications
o
Recognize
that most communications will be
non-verbal use caution in
tone and
language
Success
Factors in Virtual Teams
o
High
levels of trust among team
members
o
Effective
use of technology
o
Clear
implementation of team
concept
o
Effective
individual performance
Trust
Effective
teamwork depends on trust
o
In
a virtual environment, trust is more
ability/task based than
interpersonal relationship
o
based
o
Level
of member performance over time
results in building or denial of
trust
Like
in case of other team, trust is even more
essential in the effectiveness of virtual
team.
Building
Trust Virtually: Establish trust
through performance consistency
o
Rapid
response to team members
(return emails, task
completion)
o
Set
strong norms around
communication
o
Team
leader role in reinforcing
interactions
Virtual
Team Member
Competencies:
o
Self-disciplined?
o
Strong
communicator?
o
Good
collaborator?
o
Organized?
·
Document your work
well?
Implementation
of Virtual Teams:
o
Must
set out a clear business
reason for the team
o
Team
must understand its
mission/purpose
o
Team
members must develop a sense
of interdependence
o
Must
have accountability and rewards
for team members
Challenges
to Virtual Team
Success:
o
Building
trust within virtual
teams
o
Maximizing
process gains & minimizing process
losses on virtual
teams
o
Overcoming
feelings of isolation & detachment
associated with virtual
teamwork
o
Balancing
technical & interpersonal skills
among virtual team
members
o
Assessment
& recognition of virtual team
performance
Virtual
Team Competencies
o
The
right technology
o
Shared
work space &
processes
o
Established
ground rules
o
Acceptance
of cultural, style & preference
differences
o
Effective
group dynamics
o
Clear
identity
o
Teamwork
skills
o
Leadership
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Leadership
& Team Management MGMT
623
VU
o
True
trust
Virtual
Leadership
Virtual
leadership is about how to pull the
people on a worldwide assignment
together into one
cohesive
partnership. Leadership is about
making things happen and getting
things done. It just
takes
more
work in a virtual
environment.
Key
in Leading a Virtual
Team
o
Build
trust
o
Reward and
recognize
o
Communication
o
Motivation
o
Commitment
Virtual
Team Leadership Competencies
o
Make
the invisible, visible
o
Make
the intangible, tangible
o
Create
& foster a climate of trust
o
Establish &
constantly model standards of
accountability
o
Communicate
clearly, constantly & effectively
within each receiver's
realm
o
Delegate
responsibilities
Virtual
Leadership Key Traits
o
Everyone
gets core information at the
same time.
o
Everyone
has equal input.
o
Everyone's
ideas are weighed against the
alignment tool, not out of
preference.
o
Everyone's
ideas are never judged or
rejected at the onset.
o
Everyone
has equal opportunity to
shine.
o
Everyone
is rewarded or publicly recognized for
contributions to the project.
o
The
leader socializes equally with people
near and far.
o
Even
appearances or suggestions of favoritism
break trust.
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