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![]() Introduction
to Business MGT 211
VU
LESSON
03
BUSINESS
ORGANIZATION
Business
organization is an act of grouping
activities into effective
cooperation to obtain
the
objective
of the business.
In
the words of L. H.
Haney
"It
is more or less independent
complex of land, labour and
capital, organized and
directed for
productive
purposes but entrepreneurial
ability.
SCOPE
OF BUSINESS ORGANIZATION
The
scope of business organization
can be defined as
under:
Scope
of
Business
Organization
Partnership
Combination
Sole
Joint
Stock
Cooperative
Proprietorship
Company
Societies
1.
Sole Proprietorship
According
to D.W.T. Stafford
"It
is the simplest form of
business organization, which is
owned and controlled by one
man."
Sole
proprietorship is the oldest
form of business organization
which is owned and
controlled
by
one person. In this
business, one man invests
his capital himself. He is
all in all in doing
his
business. He enjoys the
whole of the profit. The
features of sole proprietorship
are:
Easy
Formation
Unlimited
Liability
Ownership
Profit
Management
Easy
Dissolution
2.
Partnership
According
to Partnership Act 1932:
"Partnership
is the relation between
persons who have agreed to
share the profits of
a
business
carried on by all or any of
them acting for
all."
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![]() Introduction
to Business MGT 211
VU
Partnership
means a lawful business
owned by two or more
persons. The profit of
the
business
shared by the partners in
agreed ratio. The liability
of each partner is
unlimited.
Small
and medium size business
activities are performed
under this organization. It
has the
following
features:
Legal
Entity
Profit
and Loss Distribution
Unlimited
Liability
Transfer
of Rights
Management
Number
of Partners
3.
Joint Stock
Company
According
to S. E. Thomas:
"A
company is an incorporated association of
persons formed usually for
the pursuit of some
commercial
purposes"
A
joint stock company is a
voluntary association of persons
created by law. It has a
separate
legal
entity apart from its
members. It can sue and be
sued in its name. In the
joint stock
company,
the work of organization
begins before its
incorporation by promoters and
it
continues
after incorporation. The
joint stock company has
the following
feature:
Creation
of Law
Separate
Legal Entity
Limited
Liability
Transferability
of shares
Number
of Members
Common
Seal
4.
Cooperative Societies
According
to Herrik:
"Cooperation
is an action of persons voluntarily
united for utilizing
reciprocally their own
forces,
resources
or both under mutual
management for their common
profit or loss."
Cooperative
Societies are formed for
the help of poor people. It
is formed by economically
weak
persons of the society. In
this form of organization,
all members enjoy equal
rights of
ownership.
The features of cooperative
society are as
under:-
Easy
Formation
Protection
of Mutual Interest
Limited
Liability
Equal
Distribution of Wealth
Equal
Rights
5.
Combination
According
to J. L. Hanson
"Combination
is the association, temporary or
permanent, of two or more
firms."
13
![]() Introduction
to Business MGT 211
VU
Business
combinations are formed when
several business concern
undertaking units are
combined
to carry on business together
for achieving the economic
benefits. The
combination
among
the firms may be temporary
or permanent. The salient
features of business
combination
are:
Economy
in Production
Effective
Management
Division
of Labour
Destructive
Competition
IMPORTANCE
OF BUSINESS ORGANIZATION
The
following points elaborate
the role of business
organizations:
1.
Distribution
Another
benefit of business organization is
that it solves the problems
of marketing and
distribution
like buying, selling,
transporting, storage and
grading, etc.
2.
Feedback
An
organization makes possible to
take decisions about
production after getting the
feedback
from
markets.
3.
Finance Management
It
also guides the businessman
that how he should meet
his financial needs which is
very
beneficial
for making progress in
business.
4.
Fixing of Responsibilities
It
also fixes the
responsibilities of each individual. It
introduces the scheme of
internal check.
In
this way chances of errors
and frauds are
reduced.
5.
Minimum Cost
It
helps in attaining the goals
and objectives of minimum
cost in the business.
6.
Minimum Wastage
It
reduces the wastage of raw
material and other
expenditures. In this way
the rate of profit is
increased.
7.
Product Growth
Business
organization is very useful
for the product growth. It
increases the efficiency
of
labour.
8.
Quick Decision
Business
organization makes it easy to
take quick decisions.
9.
Recognition Problems
Business
organization makes it easy to
recognize the problems in
business and their
solutions.
10.
Reduces the Cost
Business
organization is useful in reducing
the cost of production as it
helps in the efficient
use
of
factors of production.
11.
Secretariat Functions
It
also guides the businessman
about the best way of
performing the secretarial
functions.
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![]() Introduction
to Business MGT 211
VU
12.
Skilled Salesmen
It
is also a benefit of the
business organization that it
provides the skilled
salesmen for
satisfying
various needs of the
customers.
13.
Transportation
It
is another benefit is that it
guides the businessman that
what type of transport he
should
utilize
to increase the sales volume
of the product.
What
are the factors of
consideration before starting a
business?
PRE-REQUISITES
OF BUSINESS
Following
are the main pre-requisites
of a successful business:
1.
Selection
The
first and most important
decision before starting a
new business is its
selection. If once a
business
is established, it becomes difficult to
change it. One should
make a detailed
investigation
in the selection of
business.
2.
Feasibility Report
A
person should prepare the
feasibility report about the
business to be started. This
report will
provide
the facts and figures
whether business is profitable or
not.
3.
Nature of Business
There
are various types of
business like manufacturing,
trading and services.
The
businessman
should decide that what
type of business he would
like to start.
4.
Demand of Product
The
businessman also keeps in
view the demand of the
product which he wants to
sell. If the
demand
is inelastic, the chances of
success are bright. If the
demand of a product is
irregular,
seasonal
and uncertain, such business
should not be
started.
5.
Size of Business
The
Size of business means the
scale of business. The size
of business depends upon
the
demand
of commodity in the market
and organizational ability of
entrepreneur. The
determination
of size of business is an important
decision of a person.
6.
Availability of Capital
Availability
of capital is an important factor in
the business. Capital is
required for the
purchase
of
land, machines, wages and
raw materials. A businessman
must decide that how
much
capital
he can arrange.
7.
Business Location
A
businessman has to select
the place where he wants to
start his business. He
should select
that
place where raw material,
cheap labour and
transportation facilities are
available. He
should
also check the location of
business competitors.
8.
Government Policy
The
businessman should also
carefully consider the
policies of government before
starting a
new
business. Some areas
are declared as `tax free
zones' and for some
particular
businesses
the loan is provided without
any interest.
9.
Availability of Raw
Material
Availability
of Raw material is essential to
produce the goods at low
cost. Sometimes the
raw
material
is to be imported which may
create problem for him. So a
businessman must keep
this
factor in mind.
15
![]() Introduction
to Business MGT 211
VU
10.
Availability of Machines
Availability
of new machines is also an
important factor for a
business. A businessman
must
see
whether these machines are
easily available inside the
country or not. If these are
to be
imported
then it may create the
problems for him.
11.
Availability of Labour
Skilled
and efficient labour is
essential to run the
business in profit. But if
efficient and skilled
labour
is not available where
business is going to be started
then it will not be
profitable.
12.
Means of Transportation
Quick
and cheap means of
transportation are essential
for low cost of production
and high
profit
rate. A businessman must
keep in view this
factor.
13.
Power Resources
There
must be availability of power
resources like water, oil,
coal and electricity.
So
businessman
must keep in view this
factor.
14.
Hiring Employees
A
businessman must hire the
efficient and competent
employees in the business.
The proper
training
must be given to
employees.
15.
Product Pricing
A
businessman must decide the
price of his product. In the
beginning the price must be
low.
He
must keep in view that
whether he will cover cost
of his product and other
expenses with
such
price.
FUNCTIONS
OF BUSINESS
Following
are the main functions of a
business:
1.
Production
Production
of goods and services is the
first main function of the
business. The
production
must
be regular. The goods and
services must be produced in
such a way which can
satisfy
human
needs.
2.
Sales
The
sale is another important
function of the business.
Sales are of two
types:
Cash
sales
Credit
sales
The
sale must be regular and at
reasonable price. It is very
difficult job because there
is hard
competition
in each market.
3.
Finance
It
is also an important function of
the business to secure
finance. Finance is required
for
establishment
and expansion of business.
There are two sources of
raising funds:
(a)
Owner's
Capital
(b)
Borrowed
Funds
4.
Management Function
"To
do things efficiently and
effectively" is known as
management.
The
functions of
management
are:
Planning
Organizing
16
![]() Introduction
to Business MGT 211
VU
Leading
Controlling
Staffing
The
management also provides
direction for all
subordinates.
5.
Innovation
In
this era of competition, for
the survival of business,
innovation is essential.
The
businessman
must try to find new
techniques of production because
the business may not
sell
present
output in future.
6.
Accounting
Another
function of the business is to
maintain its records
properly. To record the
business
activities
is called accounting. With
proper accounts, the owner
can know the
actual
performance
of business and chances of
fraud are reduced.
7.
Marketing - According to Harry
Henser
"Marketing
involves the design of the
products acceptable by the
consumers and the
conduct
of
those activities which
facilitate the transfer of
ownership between seller and
buyer."
Through
marketing, goods are moved
from producers to consumers. It is
an important
function
of the business. This
function includes buying,
selling, transportation,
product
designing
and storage, etc. The
concept of marketing mix is
very important in marketing.
It
includes
four Ps:
Product
Price
Place
Promotion
8.
Quality Improvement
Quality
of product must be improved to
increase the sale. If
quality of product is poor
then
business
may suffer a loss.
9.
Motivation
Motivation
is very essential for
increasing the efficiency of
employees. Motivation
encourages
the
employees to give their best
performance.
10.
Research
Research
is also an important function of
any business. Research is a
search for new
knowledge.
By research, business becomes
able to produce improved and
new goods. The
research
is of two types:
Basic
Research
Applied
Research
11.
Public Relations
It
is very important function to
make friendly relations with
public, In this way sales
volume is
increased.
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