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Entrepreneurship
MGT602
VU
Lesson
3
ENTREPRENEURIAL
PROCESS/START UPS
LEARNING
OBJECTIVES
1.
To identify the basic types of start-up
ventures.
2.
To explain the role of entrepreneurship in economic
development
3.
To discuss the ethics and
racial responsibility of
TYPES
OF START-UPS
Life-Style
Firms
A
life-style
firm exists
primarily to support the owners
and usually has little
growth opportunity.
This
type of firm may grow after several
years to 30 or 40 employees.
Foundation
Companies
A
type of company formed from
research and development that
usually does not go public.
This firm can
grow
in five to ten years from 40 to
400 employees.
High-Potential
Venture
A
venture has high growth
potential and therefore receives
great investor interest. The
company may start
out
like a foundation company,
but its growth is far
more rapid. After five to ten
years the company could
employ
around 500 employees. These firms
are also called gazelles
and
are most important for
the
economic
development of an area.
ROLE
OF ENTREPRENEURSHIP IN ECONOMIC
DEVELOPMENT
The
role of entrepreneurship in economic development
involves initiating change in the
structure of
business
and society. One theory of
economic growth depicts
innovation as the key, not only
in
developing
new products, but also in
stimulating investment interest. The new
capital created expands
the
capacity
for growth (supply side),
and new spending utilizes
the new capacity and output
(demand side.)
In
spite of the importance of investment and
innovation in the economic development of an
area, there is
still
a lack of understanding of few factors
which are as follows:
The
product-evolution
process is the
process through which
innovation develops and
commercializes
through entrepreneurial activity, which
in turn stimulates economic
growth. It
begins
with knowledge in the base technology and
ends with products or services
available in the
marketplace.
The
critical point in the process is the intersection of
knowledge and a recognized social
need,
called
the iterative
synthesis. This
point often fails to evolve
into a marketable
innovation.
Most
innovations introduced in the market
are ordinary
innovations, with
little uniqueness.
Technological
innovations refer to
new products with significant
technological advancements.
Breakthrough
innovations mean
the development of new products with some
technological
change.
Regardless
of the level of uniqueness or technology, each
innovation evolves into and
develops towards
commercialization
through one of three
mechanisms: the government, entrepreneurship,
or
entrepreneurship.
Entrepreneurship has assisted in
revitalizing areas of the inner
city. Individuals in
inner-
city
areas can relate to the
concept and see it as a possibility
for changing their present
situation.
6
Entrepreneurship
MGT602
VU
GOVERNMENT
AS AN INNOVATOR
A
government active in commercializing technology is
known as an innovative government.
Commercializing
technology is frequently called technology
transfer.
However,
few inventions resulting from
government-sponsored research have
reached the commercial
market.
Most of the by-products from scientific
research have little
application to any social
need. The
government
lacks the business skills
needed for successful
commercialization. Government
bureaucracy
and
red tape also often
inhibit the timely formation of the
business. Recently, federal
labs have been
required
to commercialize some of their technology
each year and some
are providing entrepreneurial
training.
Entrepreneurship
Entrepreneurship
refers to entrepreneurship within an existing
organization or business
structure.
Entrepreneurship
can also bridge the gap
between science and the
marketplace.
Existing
businesses have the financial resources,
business skills, and marketing
and distribution system
to
commercialize
innovation successfully. Often the
bureaucratic structure, emphasis on
short-term profits,
and
structured organization inhibit
creativity. Some corporations have
tried to establish an
Entrepreneurial
spirit in their organization, some in the
form of strategic business units
(SBUs.)
Entrepreneurship
The
third method for bridging the
gap between the science and
the marketplace is via
entrepreneurship.
Many
entrepreneurs have difficult time
bridging this gap and
creating new ventures. They
may often lack
managerial
skills, marketing capabilities, or financial
resources. They frequently do not
know how to
interface
with banks, suppliers,
customers, and distributors. Yet,
entrepreneurship is the most effective
method
for bridging the gap and
creating new enterprises,
these activities affect an areas
economy by
building
the economic base and
providing jobs.
ENTREPRENEURIAL
CAREERS AND EDUCATION
Since
1985 there has been an
increased interest in entrepreneurial
careers fostered by factors
such as
increased
media coverage of entrepreneurs
and employment shifts.
A
conceptual model for understanding entrepreneurial
careers views the career
stages as interacting with
other
stages and events in the
individual's life, the life-cycle
approach.
This
approach conceptualizes
entrepreneurial
careers in nine
categories.
1.
Educational
environment
2.
The
individual's personality
3.
Childhood
family environment
4.
Employment
history
5.
Adult
development history
6.
Adult
family/non-work history
7.
Current
work situation
8.
The
individual's current perspective
9.
The
current family situation
Although
there exist a common perception that
entrepreneur are less educated
than the general
population
however studies have found
entrepreneurs overall and
female entrepreneurs in particular,
are
far
more educated than the
general population. However, this
education sometimes does not develop
the
specific
skills needed in the venture, especially
for women
entrepreneurs.
7
Entrepreneurship
MGT602
VU
Childhood
influences have been explored,
particularly in terms of values and the
individual's personality
The
traits most frequently researched
are the need for
achievement, locus of control,
risk-taking,
and
gender
identity..
The
research on the childhood family
environment of the entrepreneur has had
more definite
results.
Entrepreneurs
tend to have self-employed fathers,
and many also have
entrepreneurial mothers. The
family
plays an important role in
establishing the desirability of entrepreneurship as a
career.
Employment
history also has an impact
on entrepreneur careers in both positive
and a negative sense.
Entrepreneurs
tend to have a higher probability of
success when the venture created is in
their field of
experience.
Negative displacement (such as
dissatisfaction with various
aspects of ones job)
also
encourages
entrepreneurship.
Although
no definite research has
been done on the adult development
history of entrepreneurs, it
appears
to also affect entrepreneur's careers.
One's development history has
somewhat more of an
impact
on
women, since they tend to
start businesses at a later stage in
life.
There
is a lack of data on adult
family/non-work history and the
available data adds little
understanding
towards
entrepreneurial career development.
Entrepreneurs
are known for their
strong work values, their
long workdays, and their
dominant
management
style. They tend to fall in
love with the organization and
will sacrifice almost anything
in
order
for it to survive.
While
in college, few future entrepreneurs
realize that they will
pursue entrepreneurship as their major
life
goal.
Relatively few individuals will start a
business immediately after graduation.
Entrepreneurship
education
is a fast growing area in
colleges and universities.
While the courses vary by university,
there is a
great
commonality, especially in the initial few
courses.
The
skills
required by entrepreneurs can be
classified in to three main
areas:
1.
Technical
skills involve
such things as writing, listening, oral
presentations, coaching, and
technical
know-how.
2.
Business
management skills include
those areas involved in
starting, developing and managing
any
enterprise.
3.
Personal
entrepreneurial skills differentiate
an entrepreneur from a manager and
include inner control
(discipline),
risk taking, innovativeness, persistence, visionary
leadership, and being change
oriented.
These
skills and objectives form
the basis of the modular approach to an
entrepreneurship curriculum.
Today
entrepreneurs are recognizing the
need to learn some of the
"science" of management in an MBA
program
in order to grow their
businesses effectively in the global
environment.
ETHICS
AND SOCIAL RESPONSIBILITY OF
ENTREPRENEURS
The
entrepreneur must establish a balance
between ethical exigencies,
economic expediency, and
social
responsibility.
A managers attitudes concerning corporate
responsibility tend to be supportive of
laws and
professional
codes of ethics. Entrepreneurs have few
reference persons, role
models, and developed
internal
ethics codes. Entrepreneurs are
sensitive to peers pressure
and social norms in the community
as
well
as pressures from their
companies.
While
ethics
refers
to the "study of whatever is right
and good for humans," business
ethics concerns
itself
with the investigation of business
practices in light of human
values. The word "ethics"
stems from
the
Greek ęthos,
meaning custom and
usage.
Development
of Our Ethical
Concepts
Socrates,
Plato, and Aristotle provide the
earliest writings dealing with
ethical conceptions; earlier
writings
involving
moral codes can be found in
both Judaism and
Hinduism.
American
attitudes on ethics result
from three principle
influences: Judeo-Christian heritage, a
belief in
individualism
and opportunities based on
ability rather than social
status.
8
Entrepreneurship
MGT602
VU
Research
on business ethics can be
broken down into four broad
classifications:
1.
Pedagogically-oriented inquiry
2.
Theory-building without empirical
testing
3.
Empirical research, measuring the
attitudes and ethical beliefs of
students and academic
faculty
4.
Empirical research within
business environments
THE
FUTURE OF ENTREPRENEURSHIP
In
spite of the differences in definition of
entrepreneurship, there are common
aspects such as risk taking,
creativity,
independence, and rewards.
Entrepreneurship is currently being embraced by
educational
institutions,
governments, societies, and corporations.
Schools are increasing their
emphasis on
entrepreneurship
in terms of courses and
academic research. In Europe
many universities have
started
programs
in entrepreneurship.
There
has also been an increase in
academic research, endowed
chairs and centers of
entrepreneurial
activity.
Governments have also promoted the
growth of entrepreneurship. Individuals
are encouraged to
form
new businesses and provided
tax incentives, roads, and a
communications system to facilitate
this
creative
process. Some state
governments are developing
strategies for fostering entrepreneurial
activity.
The
venture capital industry has benefited
from lowering of capital
gains tax rates and more
relaxed rules
regarding
pension fund investment.
Society's
support of entrepreneurship is critical in providing
motivation and public support.
The media
has
played a powerful role in
developing public support. Media
coverage uplifts the image of
the
entrepreneur
and growth companies.
Articles have appeared in
newspapers such as New
York Times,
The
Wall
Street Journal, and
the Washington
Post. Business
magazines such as Barrons,
Business Week, Forbes, and
Fortune
have
provided coverage. Magazines
such as Black
Enterprise, Entrepreneur, Inc.,
and
Venture
focus
on
issues
of the entrepreneurial process. Television on
both a national and local
level has highlighted
entrepreneurship.
Large
companies will continue to have a
special interest in Entrepreneurship in the
future. The largest
15
companies
account for over 20 percent
of the total U.S. research
and development. Other companies
will
create
more new businesses through
Entrepreneurship.
KEY
TERMS
Product-evolution
process
Process
for developing and
commercializing an innovation
Risk
taking
Taking
calculated chances in creating
and running a venture.
Technological
innovation
A
new product with significant
technological advancement
Technology
transfer
Commercializing
the technology in the laboratories into new
products
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