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![]() Entrepreneurship
MGT602
VU
Lesson
14
INTERNATIONAL
ENTREPRENEURIAL OPPORTUNITIES
(continued...)
LEARNING
OBJECTIVES
1.
To
explain the aspects of the entrepreneurial
process.
2.
To
explain the differences between entrepreneurial
and managerial
domains.
3.
To
explain the organizational environment conducive
for entrepreneurship.
4.
To
identify the general characteristics of
an Entrepreneur.
5.
To
explain the process of establishing entrepreneurship
in an organization.
ENTREPRENEURIAL
PARTNERING
One
of the best methods to enter an
international market is to partner with
an entrepreneur in that country.
These
foreign entrepreneurs know the
country and culture and therefore
facilitate business transactions
while
keeping the entrepreneur current on business, economic
and political conditions. This partnering
is
facilitated
by understanding the nature of entrepreneurship in the
country. Three areas of particular
interest
to
U.S. entrepreneurs are
Europe, the Far East and
transition economies.
Europe
Europe
has only recently become
interested in entrepreneurship.
Risk
taking has been discouraged
and business failure
considered a social
disgrace.
Several
changes in the social and
political climate have
changed this traditional,
security-
conscious
culture.
Exemplifying
this new thinking are
academics, especially scientists
and engineers.
Today
more individuals are
emerging in both academic
circles and large companies
who
are
look for a challenge.
New
government policies are making it easier
to raise money for starting up
businesses.
The
U.K. created the Business Expansion
Scheme in 1983 to provide
capital to new
business
ventures.
In
France several economic and
social factors cause
difficulties.
Venture
capital is managed by bankers,
who are risk averse.
Another
hurdle is the French contempt for
both failure and
success.
Research
in Ireland and Sweden has
explored the nature of European
entrepreneurship.
The
Far East
Entrepreneurial
success in some Asian countries
has been significant because of
the
culture
and the political and
economic systems.
The
Malaysian government has established the
Malaysian Industrial
Development
authority
to promote efforts to eradicate
poverty, but has not
accomplished much.
In
Singapore, entrepreneurial success is
greatly esteemed.
Japan's
social structure discourages
entrepreneurship.
Hong
Kong is a major entrepreneurial
center.
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![]() Entrepreneurship
MGT602
VU
Controlled
and Transition
Economies
China's
planned economy has not
openly encouraged entrepreneurship,
but a deal of
entrepreneurial
activity is taking
place.
In
Poland, the transitional upheaval and
lack of reform has led to a
thriving black
market.
The
Overseas Private Investment Corporation
of the U.S. government has
supported
economic
reforms in these countries,
through services such
as:
Selling
political risk insurance.
Offering
direct loans.
Providing
loan guarantees.
Organizing
overseas missions.
Providing
investor information services.
Due
in part to OPIC, reforms in
Hungary have supported decentralization,
private
initiative,
and market-orientation of the
economy
SOURCES
OF NEW IDEAS
A
sound idea for a new
product or service, properly
evaluated, is essential to successfully
launch a new
venture.
Some of the more frequently
used ideas for new
entrepreneur include consumers, existing
companies,
distribution channels, the federal
government and research and
development.
Consumers
Potential
entrepreneurs should pay close
attention to the final focal point of a
new product-the
customer.
This
can be an informal or formal
survey of consumers expressing
their opinions. Care should be
taken to
ensure
that the idea represents a
large enough market.
Existing
Companies
Entrepreneurs
should establish a formal method for
monitoring and evaluating the products
and services in
the
market. This may uncover
ways to improve on present
products, resulting in new product
ideas.
Distribution
Channels
Because
they are familiar with the
needs of the market, channel
members often have
suggestions for new
products.
These channel members can
also help in marketing the new
product.
Federal
Government
The
files of the Patent Office contain
numerous new product
possibilities. The patents
can suggest other
new
product ideas. Several government
agencies and publications are
helpful in monitoring patent
applications.
New product ideas can
also come in response to government
regulations.
Research
and Development
The
largest source for new
ideas is the entrepreneur's own
research and development. This
can be a formal
endeavor
connected with one's current
employment
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