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Table of Contents:
- BENCH MARK OF MARKETING:CONSUMER, CUSTOMER, GLOBAL MARKETS, Right Price
- CUSTOMER EXPERIENCE MANAGEMENT:NEED, DEMAND, CEM TECHNIQUES AND STEPS
- MARKETING ORIENTATION-1:APPLICATION OF THE CONCEPT, CORE COMPETENCY,
- MARKETING ORIENTATION-2:THE PRODUCTION CONCEPT, TARGET MARKET, PROFITABILITY
- INFLUENCE OF MARKETING ENVIRONMENT ON MARKETING DECISIONS:CONTROLLABLE FACTORS, MONITORING
- MARKETING DECISIONS:Price Decisions, Promotion Decisions
- MARKETING PLAN:Title page, Executive Summary
- MARKETING PLAN – Contd...:Current Situation - Market Analysis, Marketing Strategy - Product
- STRATEGIC MARKETING PLANNING:Innovation Strategies, Horizontal Integration
- STRATEGIC MARKETING PLANNING:Market Leader, COST LEADERSHIP STRATEGY
- PRODUCT:Core Benefit, Tangible Product or Service, Product differentiation,
- PRODUCT LIFE CYCLE (PLC):Growth stage, Decline stage, Management of the cycle,
- NEW PRODUCT DEVELOPMENT (NPD):The process, Commercialization,
- NEW PRODUCT DEVELOPMENT (NPD):COMMERCIALIZATION