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Radio
News, Reporting and Production
MCM515
VU
LESSON
40
SPECIAL
AUDIENCE PROGRAM
These
are the programs produced for
specific group of the
listeners.
The
following are the special
audience programs.
Children's
programs
Women's
programs
Children's
Programs
Children
can be divided in two
categories according to their
ages.
Group
one ------------------------- play
group to 8 years
Group
two ------------------------- 9 years to
school going age
Pre-Program
Preparation
The
First step is to know about the target
audience that is audience
research. In this step a producer
must
know
the psyche of the children.
Psyche
of the children falling in group
one
Analyzing
the psyche of the children what comes up
is that:
The
children of this age group
take interest in
stories.
They
have a sense of insecurity.
So
the producer has to arrange for story
based items in the programme
and a compere who could get
the
children
familiar with himself/herself
and the stranger atmosphere of the
studios so that the children
may
feel
free while taking part in
the program.
Format
The
program to be produced for this group of
children is normally:
Children
participated program
That
is conducted by compere or comperes
Bhaai Jaan and Aunty
(Bachon Ki Baaji)
Activities
of a Children Program
Story
telling (an interesting character
may be made like kahani
chacha)
Little
riddles and puzzles
Short
questions
Poems,
stories, jokes
Selection
of the Compere
The
compere of children programme
must be:
Educated
A
storyteller
Lively
Friendly
Compassionate
Extempore
Must
have the ability to improvise &
engage the children in different
activities
School
Going Children's Program
106
Radio
News, Reporting and Production
MCM515
VU
School
going children are more
mature ones so they can not
be entertained by stories. The suitable
formats
for
this group of children are as
under:
Dramas
Quiz
programs
Women's
Program
These
programs are produced keeping the needs
and requirements of
women.
Topics
of women's programs
The
following topics may be made
part of women's
programs.
1.
Household topics such as
recipes, embroidery etc.
2.
Awareness creating
programs.
Importance
of women's education
Women's
rights
Women's
emancipation
Suitable
professions for women (jobs,
entrepreneurship)
Rural
women's problems
Working
ladies problems
Working
& courageous ladies who
made a place in
society
Health
tips
Overpopulation
Formats
for women's programs
Following
formats may well suit the
women's programs:
Talk
shows
Anchorperson
with guests
Discussions
Magazine
program
Special
People's Programs
Special
people are the handicapped persons in
our society such as deaf,
dumb, blind, and crippled
ones.
These
programs are with the
following motives:
To
encourage special people so that they
may take part in life
activities more effectively.
To
change common normal peoples' negative
attitude towards special
people.
Format
The
best format suitable for
radio for special people is
talk shows. In talk shows
special people with
different
distinctions are invited and
interviewed.
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