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TV
News Reporting and Production MCM
516
VU
LESSON
04
CONCEPT
DEVELOPMENT
Concept
What
is a concept?
A
general notion
A
conception
A
comprehension
A
construct
A
thing formed in the
mind
A
directly conceived or intuited
object of thought
An
idea of something formed by mentally
combining all its
characteristics or particulars
A
general idea derived or inferred
from specific instance or
occurrence
The
concept development is next
step; a producer has to take
after generation of an idea
and before its
execution.
Before
we take concept in the scenario of
production, let's discuss the
concept in mass media
research
perspective.
A
concept is a notion about a
natural phenomenon. For example
"mass" is a concept having
different
notions
to different people. To a scientist mass
is a term for the physical appearance of
a matter but to a
social
scientist mass is general public. So is
the apprehension about the term "medium"
to a layman it is
about
the size but to a media person it is the
channel and tool of communication.
Construct
A
construct is the combination of two
concepts. For example "Mass"
is a concept, "Media" is again a
concept
and the "Mass Media" is a construct
which give a third meaning
as a whole phrase.
These
concepts
in researched studies are
measure as variables.
Variable
It
is the changing value of quantity or
quality of a thing or concept is
called variable. As the term
itself
defines
it is "able to vary". We come
across different variable in
our studies. Variable are
used in
scientific
as well as social sciences
research.
In
case of traveling it is a common
observation that "more the
speed, greater the distance" or in
another
example
"frequent media use socializes the audience. In
any phenomenon under study there have to
be
two
variables at least.
Independent
variable
It
is the variable whose value is
independent to change and normally it is
denoted by "x" and is placed
horizontally
on the graph with its
negative values on the opposite side if
required. For example
"speed"
is
an independent variable. Media exposure
may be the other
example.
Dependent
variable
It
is the variable whose value is dependent
to change and normally it is denoted by
"y" and is placed
vertically
on the graph with its
negative values on the opposite side if
required. For example
"distance"
is
a dependent variable. Socialization from
media may be the other example. A
dependent variable is
dependent
on the independent variable.
Intervening
variable
It
is the variable that effects the relation
of the independent and dependent variable.
For example in `
"quality
of the road" is an intervening variable.
Tune-in time may be the
other example.
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TV
News Reporting and Production MCM
516
VU
Extraneous
variable
It
is the variable, which does
not directly influence the
relation of independent and dependent
variable.
It
is not as pertinent as an intervening
variable. For example "the
traffic conditions" is an
extraneous
variable.
Attention of the viewer may be the
other example in relation to the
above-mentioned cases.
Types
of research
Pure
and applied research is
Scientific or laboratory
research.
Descriptive
research is
Social or library
research.
Qualitative
research deals
with the qualitative
variables
Quantitative
research deals
with the quantitative
variables
Research
is the base of any programme
especially in Talk show and documentaries.
Interviewing the
right
persons after they have been
identified as able persons
who are in knowledge of an
event, gives a
producer
great deal of satisfaction and sense of
perfection in the post-production
phase.
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