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Introduction
to Broadcasting MCM
411
VU
LESSON
01
BROADCASTING
The
subject of broadcasting has
assumed a global recognition.
With so much
advancement
being
done in the field of mass
communication, the use of
air waves for putting
the message
across
is now a reflex matter in
our daily life. Study of
the subject gives us clear
guidelines as
how
best a society can benefit
from the gains of these
advancements.
Beginning
with FOUR BASIC
questions
Why
to broadcast?
The
foremost thing coming to
mind is why it is so essential to
broadcast something.
Well,
growth
in the size of societies
requires some mechanism to
keep people informed about
a
number
of developments taking place
around them to make their
life organized, smooth and
at
times,
to relieve them of their
routine anxieties. Such
rapid communication helps
societies to
improve
their quality of life as
well.
What
to broadcast?
This
is a sensitive area. The
selection of programs for
the purposes of broadcast
leads to all
sorts
of complications at the later
stages. Broadly speaking,
the presentations could
be
categorized
in the following
pattern:
Programs
for religious affairs,
children, women, forces,
farmers, business
community,
curricula-based-education,
sports, whole spectrum of
people like plays, music,
shows,
interviews,
news and views, comic,
and live commentary on a
range of daily life
activities. ...
and
still room available to
think of more.
To
whom to broadcast?
It
is a haunting question for a
producer of different broadcasts.
But there must be a
good
amount
of distinctness in his, or her,
mind as who is targeted for
a certain program.
Others
(outside
the target listeners) may
benefit from the program
but it essentially remains
focused
for
a particular segment of
people.
This
greatly helps the producers
in the selection of script
and presenters (we shall
discuss this
in
detail in coming lectures).
Otherwise, he will remain
confused all the time in
shaping the
program.
For example, a program
addresses the youth; - its
script, anchor background
music
and
choice of quotes to stress
different aspects of the
topic would be peculiar for
the young
people...
though other than youth
can also enjoy
it.
Likewise
a program meant for women
will be designed as to address
the fair sex, but
others
are
not barred to listen to it.
This makes matters easier
for the production
team.
When
to Broadcast?
Not
all times are fit
for all types of
transmissions. A long sight
has to be given to
various
categories
and types of programs for
drawing a time schedule for
them. Usually
religious
programs
are aired in the morning by
most broadcasting houses
which is very
logical.
Normally
programs for women are
broadcast at 11 am or around, assuming
that they are
free
after
having done their early
morning chores like making
breakfast and sending
children to
school
etc. News are broadcast
traditionally right at the
start of an hour so that
people can get
them.
Dramas are broadcast at a
time when presumably every
one is at home and want
to
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