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Globalization
of Media MCM404
VU
Lesson
39
"GLOBALIZATION
OF MEDIA"
Text
of handout
for
students
Note:
There is
perhaps no better way for
students to appreciate the nature of
modern media and the nature
of
contemporary globalization than to carefully
read the text of this handout.
The
content comprises the first 2
chapters of the book titled:
"Understanding Media" by Marshal
McLuhan
who,
in the opinion of this lecturer, was the
first philosopher of electronic media. He
was a professor of
English
literature in Canada and at the same time
had profound and brilliant
insights into the core
truths of
new
media and of instant global
communication.
While
formulating pioneering concepts such
as: "the global village" and
"the medium is the
message",
McLuhan
set the scene for study
and reflection upon the
subject of the lectures from
No.39 to No.45 in
such
a
superbly insightful way that
the observations contained in the 2 chapters
establish the foundation
for
students
to develop their own exploration of this
fascinating realm.
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