/75-6_files/75-600001im.jpg" width="695" height="1066"
useMap="#Map">
Fundamentals
of Public Relations MCM 401
VU
Lesson
6
MEDIAS
OF PR
Overview
In
this lecture we will explain about
various Medias of public relations
and its various
classifications and
usages.
It will be basically a broad outline at
this stage however; these will be
individually dealt with in
later
lectures.
Medias
Of PR
I
Print
Media:
Press.
National
& Regional newspapers, magazines,
directories, year books & annual
reports etc.
Printed
Material.
Educational,
informative, prestige, promotional,
balance sheets etc.
Direct
Mail.
Personal
letters, direct correspondence, mailing
information etc.
House
Journals.
Company
newsletters both internal
and external.
II.
Electronic
Media:
1.
Radio
-- National, Local, International
etc.
2.
Television
National, Regional, Tele
text etc.
III.
Other
Media:
Exhibitions:
Special
PR exhibitions, Trade & Public shows,
trade fairs local and
overseas.
Airships:
Gas
filled air balloon ships for
promotional purposes.
Electronic
Bill Boards: New
concept & replacements for
conventional bill
boards.
Mobile
Vehicles: New
type of scrolling computer aided
advertisements.
Media
for Internal Publics (Co
Newsletter)
Objectives.
1.
The
value of understanding, teamwork and
commitment by employees in achieving
bottom line
results.
2.
The
need to build a strong
management-employee communication network
for more than job
related
also key business &
public issues.
7
Conditions for better
working
1.
Confidence & Trust between employer &
employees.
2.
Candid information flowing freely up,
down & sideways.
3.
Satisfying status & participation
for each person.
4.
Continuity of work without
strife.
5.
Healthful surroundings.
6.
Success for the
enterprise.
7.
Optimism about the
future.
Media
for External Publics.
·
Newspapers.
·
Magazines.
·
Radio.
·
Television.
Working
with the Media (Basic
Principles)
Understand
Media.
Know
each Media.
15
/75-6_files/75-600002im.jpg" width="695" height="1066"
useMap="#Map">
Fundamentals
of Public Relations MCM 401
VU
Essential
Points to know about
Press
·
Editorial
Policy.
·
Frequency
of Publication.
·
Copy
Date.
·
Circulation
Area.
·
Readership
Profile.
·
Distribution
Method.
Principles
of Good Press
Relations
·
Maintain
2 ways Relationship.
·
Establish
reputation of reliability.
·
Provide
good copy.
·
Cooperation
in providing material.
·
Provide
Verification Facilities.
·
Building
Personal rapport with the
Media.
16