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Fundamentals
of Public Relations MCM 401
VU
Lesson
40
PUBLIC
SPEAKING -- A PR TOOL
Overview
Public
relations professional has very often
either to speak or make arrangements
and prepare its
management
chief or other department heads to
deliver speeches for various
reasons at different
occasions
.It
is important that these should be
well written, well spoken
and convey clearly the objective
for which
these
are being made. In this lecture we
will inform the students about
various stages and
advantages of
making
such speeches and how to
conduct them and use these to the
advantage of the organization.
"Just
saying a few words"---- Basically this
implies that to speak less
but with authority and
with
facts
will be the best and effective
policy. This implies that it is the
best and a most desirable
low key & high
quality
approach to PR
Key
Benefits
·
It
helps promote you as an expert in
PR.
·
It
develops awareness of your
company, group or
cause.
·
It
offers you an opportunity to
obtain feedback from people
you do business with.
·
It
helps generate sales &
business leads.
·
It
is good means of networking
with potential
contacts.
·
It
generates follow up opportunities to
speak to other interested
groups.
·
It
is cost effective. You don't
pay to make speeches & very
often it can actually earn
you money.
How
To Prepare
In
order to be effective it is imperative that the
speaker should answer following
questions.
·
Who
will be in the audience & how
many of them will there
be?
·
What
will be their
interest?
·
Will
they be male or female or both & of
what age?
·
What
attitudes will they have, about
your subject & the world in
general?
·
Are
they hostile to certain subjects &
enthusiastic about others?
·
Are
there issues particularly troubling them
at the moment?
·
How
much do they know about the
subject?
·
Has
the audience listened to a similar
talk recently?
·
How
long will you be expected to
talk?
·
Will
there be question answer session
afterwards?
·
Will
there be a PA (public address)
system to amplify your
voice?
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Fundamentals
of Public Relations MCM 401
VU
What
to say?
Be
Interesting
Budget
your time
Be
entertaining
How
To Develop Your
Speech
1.
Decide
key points.
2.
Create
a logical order.
3.
Draft
the speech.
4.
Your
final notes.
Preparing
To Speak
·
Practice
makes perfect.(Rehearse and
read it many times)
·
Delivering
your speech.(Style)
Speak slowly, clearly and do
not shout.
·
Case
history: (Without preparation many
speakers cut a sorry
figure.)
·
Following
up your speech.(Distribute your
speech to the press)
Why
You Might Turn Down
Speech
·
It
will take too long to
research & write the
speech.
·
It
won't lead to other
opportunities.
·
You
can make a more profitable
speech elsewhere on the same
night.
·
Not
enough of the right people will hear
your speech to warrant the
effort.
·
There
may be others to speak who
you don't want to speak
against.
Exploiting
Existing Public Speaking
Opportunities.
·
Effective
way is organizing seminars.
·
Seminars
are great opportunity for
market research & to obtain
desired feedback.
Organizing
A Seminar
·
The
venue.
·
Setting
up the fee.
·
Promotion.
·
Finalizing
numbers.
·
Preparing
the work materials.
To
Sum Up --- Remember
·
Collect
Data.
·
Make
Notes.
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Fundamentals
of Public Relations MCM 401
VU
·
Rehearse.
·
Speak
slowly yet with
authority.
·
Be
short & precise.
·
Don't
shout.
·
Keep
note of audience
mood.
·
Don't
use difficult words.
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