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Fundamentals
of Public Relations MCM 401
VU
Lesson
19
E-PR
& ITS TOOLS
Overview
The
use and benefit of Internet
and Email has been
greatly identified as a useful
tool for public
relations
practice.
But how and when to use this
is a question which needs to be pondered
upon in the modern day
practice
of public relations. This
and the use of laptops or note
book will also be looked at
and its
advantages
and disadvantages will also
be compared in this lecture.
How
To Develop E-PR
This
is the age of electronic communication. It is therefore
important to know the different
aspects of
developing
PR in this sector.
Immediate
Points To Consider.
1.
Immediate Impressions.
2.
Wise use of colors & illustrations in
a purposeful way.
3.
Quick download of information
possible from the
site.
4.
Use small images, storing them as
highly compressed
file.
5.
Your site should /could
include:
a)
An
overall mission
statement.
b)
Details
of products or services.
c)
Secure
means of ordering.
d)
Compact,
relevant & informative material
easily readable.
e)
Information
about key personnel & company
locations.
f)
Good
links to other /own, and /
or relevant sites.
g)
Publicity
about awards, 'good
works'.
h)
Frequently
asked questions.
(FAQs)
I)
membership
or registration offers.
j)
Competitions,
quizzes or other entertaining
items.
k)
Some
form of feedback.
Your
site should not include:
1.
Unnecessary flashy & fancy
graphics.
2.
Curious backgrounds that
render text almost
impossible to read.
3.
A lead page that merely
shows your logo or company
name.
4.
Unclear and useless links or
other devices that viewer
may not recognize.
Using
Email As PR Tool:
1.
Email is addressed to individuals,
who each receive a
personally addressed item with no
copy
marked
elsewhere.
2.
Email is sent to individuals on a list,
so that all know who
else has received
it.
3.
Email is posted on web so
that anyone who wants
to, can download
it.
4.
Email is available to be sent to auto
responder to anyone who logs
in.
E
- Press Releases.
A.
Start with a bold heading
FOR IMMEDIATE RELEASE.
B.
Choose an eye catching
headline, short, relevant, truthful & to the
point.
C.
Keep the size to maximum of
500 words.
D.
Include your web address
(URL) for future
contact.
E.
Use simple & readable
fonts.
F.
Do not have large
attachments.
Signature
Files The new PR Tool.
·
Simple
Messages that conclude all
your emails.
·
These
are seen by every e-mail
recipient.
·
This
keeps your names &
concepts in mind.
·
Useful
& legitimate way of promoting your
key purpose.
48
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Fundamentals
of Public Relations MCM 401
VU
Writing
An E Press Release.
Internet
- a useful medium for press
releases.
Special
recommendations:
·
Start
with a bold heading.
·
Add
a date always.
·
Choose
eye catching headline short &
relevant.
·
Use
a simple font e.g. Arial
& avoid block
letters.
·
Avoid
attachments to a press
release.
How
To Develop E-PR Using Laptops &
LCD Panels Well
The
Up Side
The
Down Side
·
·
Encourages
a display for
Many
excellent graphics
every
thought.
programs
available.
·
·
Requires
special equipment.
Many
striking visual
effects
possible.
·
Visual
parts of
·
Long
setup / boot up
times.
presentations
can be
prepared
quickly.
·
·
Can
detract attention from
Programs
can make not
presenter.
only
·
Electronic
visuals but
·
Easy
to overdo visual
effects.
with
other features.
·
·
May
require dim room
Lend
high tech
lighting.
credibility
to presenter
·
May
be hard to tailor.
Techniques
For Using Laptops For
Presentations.
·
Don't
overdo visual effects; don't
make a visual for every
single thought.
·
If
possible index slides for
quick reference tailoring to
your requirements.
·
Have
plan B --- a hard copy version of your
slides --- as a stand
by.
·
Rehearse
carefully & thoroughly.
·
Get
there early; check everything
twice.
·
If
using a TV monitor use at
least 30 inch screen. (better to
use LCD data
show).
·
If
using an LCD Panel & reflective
screen, try to get a super
high resolution
projector.
·
Allow
sufficient setup / boot up
time.
·
Ensure
image is large enough to be seen & is
clearly readable.
·
If
presenting in a darkened room ,
emphasize your voice
dynamics.
·
If
you anticipate long discussion on
slides turn off screen
saver.
·
For
commands, use a remote
portable mouse as opposed to
tapping the laptop.
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