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Lecture 12
INTERCULTURAL COMMUNICATION
Intercultural Communication
The Country
The People of the country
Land and climate
Population
History and government
Language
Economy
Religion
Education
Holidays
Transportation
Attitudes
Health
Intercultural Communication
Verbal
Life styles of the Country
Cultural Customs
Position of the family
Methods of greeting, one another
Social and economic levels
Nonverbal behaviour
Business hours
Food
Intercultural Communication
1. What do you think of a culture in which people sign their last names first?
2. What is your reaction when two signatures appear at the bottom of a business letter?
3. Why don't people put the month first, then the day, rather than day first, then the month?
4. What is your impression of a foreign letter that is intentionally not concise?
5. Some salutations are overly formal; so are endings. Is that a concern when your letters have been more
casual?
6. How do you react to long sentences in letters when you were taught to write shorter sentences?
7. What's your reaction when a letters ends without a clear statement of purpose or action?
8. What is your feeling toward a meeting in which there is little discussion and little comment until the
senior and usually older person speaks and recommends an answer?
9. How do you react when writing problems such as errors in choice of verb tense, prepositions, and articles
frequently occur in writing?
Intercultural Communication
Globalization means that for a Company to survive, it must establish markets not only in it own
country but also in money foreign countries.
Thus employees must understand other cultures as well as their own country's ethnic diversity.
This chapter introduces you to three fundamental topics as a basis for communicating effectively
with people from the other countries.
1. Background to intercultural communication
2. National cultural variables
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3. Individual variables
Intercultural Communication
To an understanding of the total communication process. It is important to have the concept of
background which means those aspects that can either impede or aid effective communication: Language,
Culture, Status, Education and Age.
Each person and each country have its own written and unwritten rules of behaviour including
instruction in communication.
It is more comfortable to work with people of your own country. But International
Communication demands work with many foreign countries and people.
Intercultural Communication
Background to Intercultural Communication
Many personal and national variables affect both senders and receivers of messages.
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