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TV News Reporting and Production ­ MCM 516
VU
LESSON 31
QUALITIES OF A NEWS PRODUCER
A successful journalist, a flourishing newsman and a booming media practitioner has to know
something of everything and in a way everything of something. They should have some knowledge of
law, religion, war, science, business, politics, economics, trade and commerce.
S/he should be interested in philosophy, music, paintings, fine arts, and other cultural activities. In fact a
producer general knowledge, because the more the general knowledge possesses, the better equipped, he
or she will be for journalistic work.
A news producer should be a voracious reader of a newspaper, magazines, journals and periodical. In
fact there is no end to knowledge and as for as the knowledge of a journalist is concerned, sky is the
limit. Therefore the one should try to learn every new thing which comes in his way. He should have a
very strong desire for learning new subjects and new things to increase the knowledge.
The following are the qualities and characteristics to be a news producer. Some of the qualities can be
inculcated, some can be improved, but still there are certain qualities which are inborn and a person
needs to have them to be a media man.
·
Determination
·
Knowledge
·
Awareness
·
Imaginative
·
Sense of humour and wit
·
Inquisitiveness
·
Sharp an active
·
Curious
·
Observation
·
Social and sociable
·
Active and Dynamic
·
Well informed
·
Courteous and well behaved
·
Intelligence
·
Specialized in the beat
·
Law-abiding
·
Qualified
·
Creative and Innovative
·
Decisive
Determination
The news producer should have a resolution to dig out the details of an event in spite of the hurdles.
Knowledge
S/he should have an interest in current news and issues.
Awareness
S/he must have awareness of what all is happening around.
Imaginative
S/he should have a dynamic and imaginative mind and visualization power.
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TV News Reporting and Production ­ MCM 516
VU
Sense of humour and wit
S/he should have good sense of humour.
Inquisitiveness
S/he should have inquisitiveness about news. S/he should have urge to know.
Sharp an active
Television is a fast kind of medium where the news can not be delayed and is to be put on air as early as
the incident takes place. Owing to this limited and challenging time margin, the news producer needs to
be very active, sharp, and prepared before hand.
Curious
A good news producer is one who has an ability to smell the news in any apparently normal and
ordinary event. He needs to be curious about the things behind the curtain.
Observation
Unless a news producer's observation is sharp and outstanding, s/he is unable to smell something
newsworthy in any happening.
Social and sociable
A good news producer is the one who enjoys a good repute in the society and cultivates healthy
relations with officials of important status in almost all important departments and walks of life. His
strong relations make him obtain news in time and without applying extra efforts.
Active and Dynamic
A news producer is the one who is always active and ready to be assigned any task of news gathering.
Well informed
A news producer is a man of information. He is not only supposed to have information about important
happenings in the world, capitals of different countries, facts and figures of different national and
international issues, national and international economic trends, but also it is imperative for him to have
knowledge of the basics of almost all social sciences. A good news producer though can not be master
of all, but he has to be the jack of all trades.
Courteous and well behaved
The profession a news producer has opted for, demands him to be sharp, active, shrewd and sometimes
cunning as well but it does not imply at all that he is required to display ill-mannerism. He needs to be
polite, well behaved, courteous, lively, refined and easygoing kind of person.
Intelligence
The news producer should be intelligent enough to make the right decision on the right times as the
process of news production is a hectic and a challenging job.
Specialized in the beat
S/He should have familiarity with the area of his investigation
Law-abiding
Should know the code of ethics and be acquainted with the media norms.
Qualified
The news producer should be qualified from a recognized educational institution; normally they are
masters in Mass Communication, Media studies or communication studies.
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TV News Reporting and Production ­ MCM 516
VU
Creative and Innovative
The creativity is the uniqueness of media and a producer should be able to create new ideas in
production and to innovate from the existing material.
Decisive
The gathering of news, preparation of bulletins and presentation of newscast is a job of meeting hard
deadlines so and deciding.
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