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Business Ethics ­MGT610
VU
LESSON 13
THE ETHICS OF CARE (CONTD.)
The American philosopher Alasdair MacIntyre has claimed that a virtue is any human
disposition that is praised because it enables a person to achieve the good at which human
"practices" aim. Pincoffs suggests that virtues include all those dispositions to act, feel, and
think in certain ways that we use as the basis for choosing between persons or between
potential future selves. In general, the virtues seem to be dispositions that enable people to deal
with human life. However, it also seems that what counts as a moral virtue will depend on one's
beliefs and the situations one faces.
Virtue theory says that the aim of the moral life is to develop the dispositions that we call
virtues, and to exercise them as well. The key action guiding implication of virtue theory, then,
can be summed up in the claim that:
"An action is morally right if, in carrying out the action, the agent exercises, exhibits,
or develops a morally virtuous character, and it is morally wrong to the extent that by
carrying out the action the agent exercises, exhibits, or develops a morally vicious
character."
The wrongfulness of an action can be determined by examining the character the action tends
to produce (or the character that tends to produce the action). It also provides a useful criterion
for evaluating our social institutions and practices.
An ethic of virtue, then, is not a fifth kind of moral principle that should take its place alongside
the principles of utilitarianism, rights, justice, and caring. Instead, an ethics of virtue fills out
and adds to utilitarianism, rights, justice, and caring by looking not at the actions people are
required to perform, but at the character they are required to have.
Morality in International Contexts
Though the principles discussed in the chapter so far are clear enough, how they are to be
applied in foreign countries is more complex. Petty bribery, which is considered unethical in
the U.S., is standard practice in Mexico; nepotism and sexism occur as a matter of course in
some Arabic business environments. Should multinationals follow the laws of the less
developed countries in which they operate? Should they try to introduce their own standards?
How do they treat their own employees doing the same job in two very different countries? Do
they pay them the same wage?
The following four questions can help clarify what a multinational corporation ought to do in
the face of these difficulties:
1. What does the action really mean in the local culture's context?
2. Does the action produce consequences that are ethically acceptable from the point of
view of at least one of the four ethical theories?
3. Does the local government truly represent the will of all its people?
4. If the morally questionable action is a common local practice, is it possible to conduct
business there without engaging in it?
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